www.Fp-imarketing.com

How to Make Online Advertising Work for Your Business

September 9, 2012

Fred Yee

Agenda

What is online advertising? Myths (and facts) How can this help my business? Case study Summary/Questions Why isn’t it working for me then?

(member audit) FoundPages

Quick Overview

What is online advertising?

Google, Yahoo ads on search results Sponsored links

Contextual ads beside articles on websites

Banners and skyscrapers on websites

Online directory listings (Yahoo and others)

Pay-per-click vs CPM (cost per 1000) vs Fixed

Search engine optimization (free ads)

Online press releases

Growing at 40% per year

Not Just Banners

Myths (and facts)

People can click on your ads and charge up $$$ on your account using pay per click (click fraud)

Text ads are not very effective

We need to pay more $$$ to be seen (bid)

Cost more than a fixed price print ad (Yellow pages)

Yellow pages offers the same thing

Doesn’t work for local advertising

It’s hard to do and is for big companies

It’s easy to do ourselves, or for my web designer

Don’t Let Myths Stop You

How can this help my business?

Interest in your ad can be directly sent to your website for more info and further contact

Low cost and highly relevant traffic

Low creative costs for ads (if any)

Search engines used much more than Yellow Pages

Ads can be changed easily and instantly

Local, national or global

Increase leads, inquiries and new customers!

So… – What’s In it for Us?

Example: Benchmark Management

Member Case Study

Before and after

Property management company established for over 20 years

Website had 150 first time visitors (not hits) per month on average

Now has over 300 on average – a 100% increase in relevant traffic

Monthly advertising cost – less than $85

Testimonial – “We are taking on 4 new properties this October. We are busier now than we have been in 23 years” – Dennis Anderson, President

Recent BBB Member

Profile

Screenshot 1: Ad

Relevant and Timely

Screenshot 2: Result

No More Spray and Pray

Summary/Questions

Online advertising is low cost and highly effective

Myths come from misunderstanding, poor practice and competition

Works for almost any business, and especially well for small to medium size

Works fast and is easy to measure, change

Questions

Online Advertising

FP iMarketing

Calgary based firm specializing in online marketing products and services – 90+ clients since 2004

Nominated by Deloitte as a 2008 Tech Company-to-Watch

Proven, experienced online marketing expertise

Full service online marketing, including website development, online advertising and project management

Use the best tools, practices and trained personnel to leverage online marketing for YOU

1-877-872-2ROI

Fp-imarketing.com

Clients

Artists of the World

Dent Clinic Calgary

Diversified Staffing

Evans Consoles

Johnston Group

Benchmark Management

West Canadian Graphics

South Centre Fine Cars

Len T Wong and Assoc

HC Piper Manufacturing

ABL Imaging

Clinicare Software

Westcor Mortgage

Red Arrow Bus

Genstar Development Co.

The Manor Villages

Jayman MasterBUILT

And more than 70 others!

Trusted by Over 90 Clients

Live Examples/Audit

Benchmark Property Management

Use Google search ads to demonstrate

CalgaryHerald.com banners and contextual ad examples

Landing page example

How about your online ad or website?

Volunteer Your Situation