1
CURING THE DISEASE THAT’S KILLING PRODUCTS: SUCCESSFULLY INTEGRATING LEAN UX WITH AGILEJANNA HILL & CLAYTON PASSMANN
MARCH 7, 2015
3
LEAN UX & AGILE
1. What’s the disease, symptoms, and
cure?
2. Why should I care?
3. How can Product Management help with
the cure?
4
Disease: The belief that design is outside of Agile
Symptoms: Terrible products, unhappy customers, missed features, user needsnot being met, cluttered UI
Cure: Creating a design-centered culture that successfully integrates Lean UX & Agile
What’s the disease, symptoms, and cure?
Why should I care?
Design-centered companies earn more
money
Creating joy in our customers will create loyalty to our brand
Why should I care?
Design-centered companies earn more money
Creating joy in our customers will create loyalty to our brand
Improving your own skill set
15
Communication &transparency
Ceremonies
Building Design Culture
How can Product Management help with the cure?
16
LEAN UX & AGILE
1. What’s the disease, symptoms, and
cure?
2. Why should I care?
3. How can Product Management help with
the cure?