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POWERFUL AND EFFECTIVE LINK STRATEGIES WITH ADVANCED SEARCH COMMANDSKaila Strong, Director of Client StrategyBrynna Baldauf, Internet Marketing Specialist
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ABOUT KAILA STRONG & BRYNNA BALDAUF
@cliquekaila @little_bry
•Director of Client Strategy•With VM since 2008•Montana native•Obsessed with link building
•Internet Marketing Specialist•With VM since 2012•New York born and raised•Graduated from RIT
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@little_bry
ADVANCED SEARCH COMMANDS MAKE YOU AN
EXPERT SEARCHER
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WHAT ADVANCED SEARCH COMMANDS ARE
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• Also commonly referred to as search operators• Useful when basic queries aren’t working• Help uncover hidden opportunities• Gain more control over the results you see
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WHY USE ADVANCED SEARCH COMMANDS?
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• Link Building• Competitive Analysis• Keyword Research• SEO Site Auditing• Content Marketing Opportunities
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LIST OF ADVANCED SEARCH OPERATORS/COMMANDS
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• Exact Match – “ “• Exclude - • Filetype - EXT• Keyword in URL - INURL• Keyword in Title - INTITLE• Wildcard - *• Include Similar Words - ~
http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators%23google
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EXACT - “ “
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• Search for an exact word or phrase• Useful when narrowing down results• Make sure to vary your exact phrases• Helps you find duplicate content• Great when searching for list & resource pages
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EXCLUDE – MINUS -
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• Restrict a keyword or site from results• Often used to filter results for more accuracy• When used in conjunction with other commands, can prove very beneficial
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FILETYPE – EXT:
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• Search for a file type• Discover content marketing opportunities• Narrow down results
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KEYWORD IN URL – INURL:
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• Search for a specific keyword in the URL• Find links pages, list pages, resource pages• Discover similar link building opportunities easily
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KEYWORD IN TITLE – INTITLE:/ALLINTITLE:
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• Search for a specific keyword in the title• Find links pages, list pages, resource pages• Discover similar link building opportunities easily
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WILDCARD - *
@cliquekaila @little_bry
• * is substituted by one or more words• When paired with “ “ can uncover better results• Very flexible search command • Great for research
http://www.searchenginejournal.com/how-to-use-wildcard-search-with-various-google-services/28911/
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INCLUDE SIMILAR WORDS - ~
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• The tilde (~) helps you find results with synonyms of the keyword immediately following• Assists when looking for related terms
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EXAMPLES OF EFFECTIVE SEARCH COMMANDS
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Keyword inurl:tag
(intitle:guest post) (intext:"this is a guest post by") blog
(inurl:guest-post) (intitle:guest post guideline)
(inurl:write-for-us) (intitle:guest post OR guest blog OR guest writer)
"write OR blog OR guest * for us" OR "~submit OR add OR~suggest OR~contribute a guest post OR blog”
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• inurl:gov
• inurl:edu +college +university
• inurl:org supporters
• Research Council
• -giveaway
• -intext:sponsored post
• “chamber of commerce” +city
• city-name + Site:.k12.<state-
code>.us
• city-name + site:.lib.<state-
code>.us
AUTHORITATIVE SEARCH COMMANDS
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FINDING RELEVANCY
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•Diversify Keywords
• ~ /OR
• Strategic quotes
• Ubersuggest.org
•Locate Niche Demographics
•Geo Targeted
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SOCIAL MEDIA SEARCH:TWITTER
@cliquekaila @little_bry
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SOCIAL MEDIA SEARCH:PINTEREST
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VS
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INDUSTRY WIDE OPERATORS
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CRIMINAL JUSTICE
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NURSING/HEALTHCARE/MEDICAL
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GENERAL EDUCATION LISTS
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INDUSTRY AND NICHE BLOGGERS
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BRAND SEARCH AND NEWS SEARCH
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CONTENT PLACEMENT OPPORTUNITIES
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WHAT HAVE WE LEARNED?
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• How and why advanced search commands work• Types of advanced search commands• Associated link building strategies w/commands• Using search commands w/social media• Sample queries that have been proven useful• Research before searching yields better results
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Contact: 888.476.1881
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QUESTIONS?
More Traffic. More Leads. More Business.
@cliquekaila @little_bry
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Join Us June 11th, 2013 @ 11AM PST“Measure, Analyze, & Act: Develop a Data
Driven Content Marketing Strategy”
Presenter: Kaila StrongDirector of Client Strategy, Vertical Measures
Learn about:• What data driven content marketing is• Types of data important for content marketing• Preparing your site to measure content data
Check out our website at www.verticalmeasures.com/webinars for registration information.
FREE WEBINAR SERIES: