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BANKO BIKANOCOMMUNITY LED SANITATION CAMPAIGN IN BIKANER
Under Nirmal Bharat Abhiyan
Arti Dogra
District Collector, Bikaner
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Banko Bikano- A community led sanitation campaign in Bikaner
Arti Dogra, District Collector, Bikaner
Overview
Knowledge Sharing ForumWhat works at scale? Distilling critical success factors for scaling-up rural sanitation
Summary: In the heart of the arid Thar Desert , the programme of sanitation wasalmost destined to fail given the traditional approach to sanitation. But in April 2013when it was launched, the Banko Bikano campaign surprised everyone including thegovernment officials in Bikaner. Unlike other process and target oriented government
programmes, this one focused on being community led and community driven .Morever the basic premise of the programme was pride- pride and self respect for thewomen, pride for the family , pride for the village and ultimately for the district. Thisthought and vision caught on in the social set up of rural Bikaner and the programmebecame almost self propelling.
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Bikaner
Third Largest Districtin the country
Area: 28466 sq km
Population:
2,367,745
Gram Panchayats:219
Heart of the desert
Severe droughts
Severe climate
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Desert terrain
The size of the district
Huge Gram Panchayats
Dhani culture Water Scarcity
Low literacy for women
Feudal society
Past history of theprogramme
TSC program was not functioning , with
no officers in place
The Challenge- All the Excuses
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The Trigger
Involvement of Water and Sanitation
Programme of World Bank
Convincing the public representatives
Engaging a dedicated team
Finding a District Co-ordinator
Trying to erase memories of the past
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Campaign Branding
- Rising Sun
Focus on Ranbankura
Using local language &
customs
Emphasis on pride
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Shift from target orientation to objectiveorientation
Focus on Pride ,Dignity and respect for women
Community Led - Bringing the community to thefore
Intensive training and capacity building ofstakeholders
Dedicated visits ,follow ups and regularmeetings (Ratri Chaupal, Saturday meeting etc)
Monitoring is focused on ODF (community widebehaviour change) rather than construction ofindividual toilets (Emphasis on 100% usage)
ODF GPs would be recognized and rewardedwith schemes such as SLWM
Strategy
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Communities to be triggered by DRG Early morning nigaraniby natural leaders of
each village/habitation
Toilets have to be constructed by peoplethemselves; No third party involved
Communities are encouraged themselves tosupport the poorest of the poor.
Incentives would be given after achieving ODFstatus only
No standard design of toilet.(preference ofhousehold matters, but low cost options arecommunicated)
Women and children are included in the process
Execution
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Convincing stakeholders
Having staff and institutionalarrangement in place
District Coordinator
Block coordinators
DRG
Nodal officers
Motivators
Partnership with WSP for Strategictechnical support
Preparation PhaseJan to March 2013
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5 days residential training
by WSP
Training motivators, Gram
Secretaries, Sarpanch andother key functionaries
Ensuring presence of key
functionaries
Triggering of two GPs (Naaland Ridmalsar)
LaunchApril 2013
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Naal Bari became the firstODF Panchayatin 10 days
Instant hero of the
sarpanch of Naal
21 GPs claimed ODF status
in the first one month
Media attention
Thought provoking for
critics
Response
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Prompt follow up todiscuss the success of
Naal
Intensive monitoring
thereafter
Weekly meetings and
prompt mid course
correction
Response
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DRG Members & Local
Leaders involved
demonstrate how toconstruct toilets.
Massive meetings in all
interested GPs
Creating communityleaders
Scaling UpInvolving PRIs
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Proactive PRI Involvement
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Even aged men as well as
women came forward to
construct their owntoilets,
Active role to early
morning Nigrani
Role to women and theirpride
Rallies by school children
Scaling Up-Involving the community
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Active Participation by Women
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Different types of toilets
as per the preference
and affordability ofcommunity.
No standard model was
promoted.
Training at all levelsincluding masons
Availability of material
Scaling Up- Providing Options
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Trained and dedicated
resource persons willing
to work 24x7
Night halts and two day
visits by the DRG
District Resource Group
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The District Support Unit
will undertake a
stringent verification of
ODF status
Before declaring a GP
ODF, to verify that all
households have accessto toilets
Mobile Monitoring - ODF Claims
Verification
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Using outcome tracker
mobile app developed by
WSP
Independent Journalists,
Students and NGO
professionals
Mobile Monitoring - ODF Claims
Verification
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Complimentary to
interpersonal
communication
Creates demand from
all corners
SuccessPress Coverage
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SuccessODF status of GPs
0
10
20
30
40
50
60
70
80
90
1-Apr-13
11-Apr-13
21-Apr-13
1-May-1
3
11-May-1
3
21-May-1
3
31-May-1
3
10-Jun-1
3
20-Jun-1
3
30-Jun-1
3
10-Jul-13
20-Jul-13
30-Jul-13
9-Aug-1
3
19-Aug-1
3
29-Aug-1
3
Total
68
GPsbecome
ODF
by31July
2013
NumberofODFGramP
anchayats
Train
ingcompleteson5thAp
ril
NalBeribecomesfirstODF
GPon20th
April2013
Tota
l5GPsbecome
ODF
on6May2013
Tota
l45GPsbecome
ODFby6thJ
une
2013
Tota
l51GPsbecome
ODF
by25June
2013
Tota
l21GPsbecome
ODF
by13thM
ay2013
Tota
l85
GPsbecome
OD
Fby31August2013
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Ensuring Timely Payments
Convergence with MG-NREGA
Sustaining the ODF status Extending to the entire district
Meeting the new aspiration of the people
Challenges Ahead
Knowledge Sharing ForumWhat works at scale? Distilling critical success factors for scaling-up rural sanitation
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Being a community driven
campaign
Ensuring it is a demanddriven campaign
Central role to women
Focus on PRI
Key Success Factors
Knowledge Sharing ForumWhat works at scale? Distilling critical success factors for scaling-up rural sanitation
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THANKS