Transcript

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 1

Dr. Marco Morosini, UWIS, ETH Zürich

Version: 100608 - 10H314

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 2

Dr. Marco Morosini, UWIS, ETH Zürich

BETTER INDICATORS FOR BETTER DECISIONS

Version: 100608 - 10H314

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 3

1) SHORTCOMINGS IN THE COMMUNICATION ON SUSTAINABILITY

2) ECO-EFFICIENCY INDICATORS

CONTENT

3) A METAINDEX OF DEVELOPMENT

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 4

1)  Change towards sustainability needs more balanced communication on the positive and on the negative effects of consumption 2) Indicators of overall eco-efficiency are needed (wellbeing/resources use per person)

3) The aggregation of old indices offers new information

3 THESIS

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 5

„Progress was made. But change towards more sustainable technologies and lifestyles is too slow.“

1)  SHORTCOMINGS IN THE COMMUNICATION ON SUSTAINABILITY

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 6

Joseph Stiglitz Nobel Prize for economics 2001 „...for its analysis of markets with asymmetric information”.!

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 7

ENVIRONMENT POPULATION

Scientists

Reporting agencies

(indicators)

Information media

Consumption

COMMUNICATION ON THE NEGATIVE EFFECTS OF CONSUMPTION

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 8

Vienna, Underground station, 16.2.2008

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 9

Vienna, Underground station, 16.2.2008

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 10

Tommaso Campanella, 1568-1639 „Sun City“

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 11

Milan, Central station, 19.5.2006

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 12

1. CHOSEN INFORMATION E.g.: book

2. OBLIGATORY PUBLIC SERVICE COMMUNICATION E.g.: traffic sign

Types of collective communication: NON COMMERCIAL

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 13

2. OBLIGATORY DISGUISED ADVERTISING E.g.: product placement

3. SEMI-OBLIGATORY ADVERTISING E.g.: almost all media

1. OBLIGATORY ADVERTISING E.g.: billboards

Types of collective communication: COMMERCIAL

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 14

TV advertising, USA, 1953

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 15

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 16

São Paulo, „Clean city“, 2007

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 17

INDICATORS OF SUSTAINABILITY -  Many systems and initiatives (> 1000)

-  Many indicators in each system (100-150)

-  Little visibility and influence

-  No funding for the communication

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 18

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 19

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 20

Dashboard of sustainability

Download (800 kB): http://esl.jrc.it/dc/index.htm

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 21

Where is the attraction of sustainability ?

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 22

THE OECD GLOBAL PROJECT „MEASURING THE PROGRESS OF NATIONS“ since 2004 “....fosters the development of sets

of key economic, social and environmental indicators and their use to inform and promote evidence-based decision-making.”

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 23

OECD PILOT PROJECT ON WELLBEING

- Pilot project for an international set of wellbeing indicators

- Australia, New Zealand, Canada, Norway, Sweden, Bhutan. - Associate: Switzerland - Director: Dennis Trewin, Australia (ABS).

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 24

a)  Physical eco-efficiency b) Monetised eco-efficiency

2) INDICATORS OF ECO-EFFICIENCY

c) Overall eco-efficiency

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 25

E.g. person-km / liter fuel > rebound effect (Jevons paradox)

2) INDICATORS OF ECO-EFFICIENCY

William Stanley Jevons, 1835-1882

- Micro-level. E.g. Business volume/energy - Macro-level. E.g. GDP/energy > ambigous at macro level; means/means ratio

a) Physical eco-efficiency

b) Monetised eco-efficiency

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 26

OECD Key Environmental Indicators (OECD, 2008)

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 27

RELATIVE ECO-INTENSITY ABSOLUTE ECO-INTENSITY

OECD Environmental Indicators 2005 (OECD, 2005)

Denmark

(Germany)

Luxembourg

energy per unit GDP energy per person

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 28

ENERGY INTENSITY PER PERSON „2000-watt society“

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 29

- European Environmental Agency, 1999: Wellbeing / Resource consumption (Type-D in the EEA typology A-B-C-D) - New Economics Foundation, London, 2006: Happy Planet Index HPI = Satisfaction x Life Expectancy / Ecological footprint

c) Overall eco-efficiency

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 30

OVERALL ECO-EFFICIENCY

Source: New Economic Foundation, 2006

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 31

3) A METAINDEX OF DEVELOPMENT

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 32

-  10 indices -  30 OECD countries (OECD)

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 33

The metaindex is based on the average of the country ranks in ten established indices.

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 34

A METAINDEX OF DEVELOPMENT - TEN INDICES

ISSUE INDEX 1 Human development Human Development Index

2 Wellbeing (humans and ecosystems) Wellbeing Index

3 Environmental sustainability Environmental Sustainability Index

4 Economic freedom Index of economic freedom

5 Economic competitiveness Global Competitiveness Index

6 Economic equality Gini Index

7 Information technology Networked Readiness Index

8 Corruption perception Corruption Perception Index

9 Press freedom Global Press Freedom Ranking

10 Gender gap Global Gender Gap

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 35

A) SMALL IS BEAUTIFUL: small population, low population density B) BIG IS NOT BRILLIANT: 5 of the G7 countries (yellow) C) LAGGARDS ARE HETEROGENEOUS:

four transition countries (green) three South-european countries (blue) three non European countries of recent industrialisation

A B C 1 Iceland 1 1 Austria 2 1 Czech Rep 2 Finland 1 2 New Zealand 2 2 Spain 3 Sweden 1 2 Germany 2 3 Hungary 4 Denmark 1 4 USA 2 4 Slovak Rep 5 Norway 1 5 UK 2 5 Italy 6 Switzerland 1 6 Luxembourg 2 6 Korea Rep 7 Canada 1 7 Japan 2 7 Greece 8 Netherlands 1 8 Belgium 2 8 Poland 9 Australia 1 9 France 2 9 Turkey 1 0 Ireland 2 0 Portugal 3 0 Mexico

RANK OF THE METAINDEX OF DEVELOPMENT (2006)

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 36

TOP FIVE COUNTRIES

- High income - High competitiveness - High environmental stewardship and performance - High taxes (45% of GDP)

A B C 1 Iceland 1 1 Austria 2 1 Czech Rep 2 Finland 1 2 New Zealand 2 2 Spain 3 Sweden 1 2 Germany 2 3 Hungary 4 Denmark 1 4 USA 2 4 Slovak Rep 5 Norway 1 5 UK 2 5 Italy 6 Switzerland 1 6 Luxembourg 2 6 Korea Rep 7 Canada 1 7 Japan 2 7 Greece 8 Netherlands 1 8 Belgium 2 8 Poland 9 Australia 1 9 France 2 9 Turkey 1 0 Ireland 2 0 Portugal 3 0 Mexico

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 37

Correlation with the Metaindex of Development

0 0,2 0,4 0,6 0,8 1

Global

EcEqua

Income

EcFree

Gender

HumDev

WBeing

EcComp

PressF

InfTec

EnvSus

Satisf

Corrup

LOW CORRUPTION: BEST PROXI FOR DEVELOPMENT

Soft factors

Emerging issues

Economical factors

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 38

TWO CHAMPIONS: SWITZERLAND AND ITALY

Rank of the metaindex of development A B C

1 Iceland 1 1 Austria 2 1 Czech Rep 2 Finland 1 2 New Zealand 2 2 Spain 3 Sweden 1 2 Germany 2 3 Hungary 4 Denmark 1 4 USA 2 4 Slovak Rep 5 Norway 1 5 UK 2 5 Italy 6 Switzerland 1 6 Luxembourg 2 6 Korea Rep 7 Canada 1 7 Japan 2 7 Greece 8 Netherlands 1 8 Belgium 2 8 Poland 9 Australia 1 9 France 2 9 Turkey 1 0 Ireland 2 0 Portugal 3 0 Mexico

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 39

SOCIAL EFFICIENCY: DEVELOPMENT AND TAXES

Switzerland: Top development, low taxes (30% of GDP) Italy: Low development, high taxes (43% of GDP)

A B C 1 Iceland 1 1 Austria 2 1 Czech Rep 2 Finland 1 2 New Zealand 2 2 Spain 3 Sweden 1 2 Germany 2 3 Hungary 4 Denmark 1 4 USA 2 4 Slovak Rep 5 Norway 1 5 UK 2 5 Italy 6 Switzerland 1 6 Luxembourg 2 6 Korea Rep 7 Canada 1 7 Japan 2 7 Greece 8 Netherlands 1 8 Belgium 2 8 Poland 9 Australia 1 9 France 2 9 Turkey 1 0 Ireland 2 0 Portugal 3 0 Mexico

EidgenössischeTechnische Hochschule

Zürich

Ecole polytechnique fédérale de ZurichPolitecnico federale di Zurigo

Swiss Federal Institute of Technology Zurich

Marco Morosini, Zurich, 10.6.2008 40

„Fortunate is the the people That really cherishes the sense of the truth and the spirit of community“

Community hall of Zillis, Graubünden


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