2012 September
MOST PROMOTED PRODUCT IN SEPTEMBER
In all promotional leaflets in KZ for the month of September,
it appears that there is two most promoted PRODUCTS:
LG - LED ТЕЛЕВИЗОР 47LM580T
NIKON - ФОТОАППАРАТ D5100 18-55VR
Both products were promoted 4 times during this period
NIKON - ФОТОАППАРАТ
D5100 18-55VR
LG - LED ТЕЛЕВИЗОР
47LM580T
CALENDAR OF PROMOTIONS
The strongest campaigns for those brands have been made
September 2012
2012 September
CONSUMER ADVANTAGES The mechanism that was used for promos are
3 “Crossed price”, 4 ”+Gift”
2012 September
PRICE ANALYZE NIKON D5100 18-55VR
2012 September
PRICE ANALYZE LG - 47LM580T
MARKET ANALYZE Market selection: Цифровые фотоаппараты
From September 2011 until September 2012 the share of voice of this market is
59,9%; with regression, from all categories Фото и Видео.
For the category Цифровые
фотоаппараты most promotions
were done in June, July, August,
October, November
41,8% of promotions in this
category are with a Consumer
Advantage mechanics
2012 September
MARKET ANALYZE Market selection: LED/OLED Телевизоры
From September 2011 until September 2012 the share of voice of this market is
28,2%; with progression, from all categories Электроника.
86,5% of promotions in this
category are with a Consumer
Advantage mechanics
For the category Цифровые
фотоаппараты most promotions
were done in June, August,
September, October, November
Thank you for your attention.
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2012 September
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