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Linda., ELLE, Vogue en wehkamp?

Hoe en waarom wehkamp het nr. 1 content platform voor fashion- en lifestyle advies in Nederland wil worden

Mission: become the n.1 content platform for fashion & lifestyle advice in the Netherlands

Our audience: ‘More than just moms’

Challenge: get ‘more than just moms’to see Wehkamp as the the leading Dutch style advisor

by giving the best personal advice, short of hiring a personal assistant

Idea: a personal stylist with scale

Execution: create, collect and collaborateFocus: style advice, inspiration, trends

Create: the brand itself who makes contentGoal: reach & engagement & distinctive character

Focus: musthaves, ‘figuurhulp’, trends, mix&match, how to’s

Wehkamp’s next style vlogger8 weken

29M reach800K video views

50-60% View Through Rate3 jaar & 8 maanden watchtime

Collaborate – let influencers make content for youGoal: reach outside own target groups, extra content creation

Collect – let your customer make content for youGoal: extra content creation, reach outside own target

groups

Resume

Do’s Don’t

- Listen to your audience- Content & performance

are friends- Get yourself some killer

stats (data is key!)

- Keep pushing your brand

- Think from a channel point of view

- Think too short-term- Sit & wait