Ramadan Campaigns on Social MediaTelecom industry
Created by : M. Ansary Mob: 0100 85 67 842
The Main Campaigns Social media Campaigns at Telecom.
field
The main points :• The daily activates and posts at ( Facebook / Twitter / YouTube )• Quick evaluation ( +ve points / -ve points )• Social media feedback
o @ Facebook, twitter, YouTube, Use it as a comics• Data ( collection / analysis )• Conclusion
• Official FB Page:https://www.facebook.com/Vodafone.Egypt
• Fawazer Ramadan (Quiz ) :Contest consists of two questions every week and the most guy who will get the right answers for questions will win Samsung Galaxy Tab
Vodafone
• Official Vod. Twitter account :
https://twitter.com/VodafoneEgypt• Tweet Temp. and healthy tips :
Vodafone
• Official Vod. YouTube channel :
http://www.youtube.com/vodafoneegypt• There is two online ads :
Vodafone
1st ads : Olympic Team 2nd ads:( series ) Decor collapsed
+ve Points• The Prize of Ramadan
Competition ( Galaxy Tablet ) is valuable and suitable prize for this segment (Facebook user )
• Good replying on twitter account
Vodafone
Quick evaluation
Quick evaluation
Vodafone
-ve Points• Replying on Facebook comments via personal account
• Tweets ( healthy tips ) more than 140 characters … cause less Re-tweet
Social media feedback ( Facebook )2nd ads:( series ) Decor collapsed
Vodafone
Social media feedback ( Twitter )
Vodafone
Social media feedback ( YouTube ) 1st ads : Olympic Team
Social media feedbackUse it as a comic on social media (إفيه) I think it’s a good thing for any ads. but for this Vodafone ads it didn’t use a lot
Vodafone
• Official FB Page:https://www.facebook.com/mobinilofficial
• Mainly post ( good morning followers)
Mobinil
• Official Twitter account :https://twitter.com/mobinil
• Tweets ( Arabic & English )• Re-Twteet ( followers tweets )
Mobinil
• Official YouTube channel :• http://www.youtube.com/mobinil
• They have 3 ads. And one short documentary :
Mobinil
Quick Evaluation+ve points
• Replying on around 100% of comments & mentions
Mobinil
Quick Evaluation+ve points
• Publish the full ads ay social media before TV
Mobinil
Quick Evaluation+ve points
• Tweet on special hashtag # _ بعض_ مع دايما• Produce special video ( short documentary) for social media user
Mobinil
Quick Evaluation-ve points
• Few posts at Facebook( may be only one post daily )• Routine and repeat the same post ( good morning fans )
Mobinil
Social media feedbackUse it as comic at a lot of FB pages
Mobinil
Social media feedback ( twitter )catchy phrase : ( مجدي يا ( اجري
Social media feedback ( YouTube )
Mobinil
• Official FB Page https://www.facebook.com/etisalatmisr• Official YouTube : http://www.youtube.com/Etisalatmasr• They produce videos series as special contest ( Fawazeer )
Etisalat
• Official FB Page : https://twitter.com/EtisalatMisr• Mainly work as customer service channel ( replying on all
mentions ) with friendly style
Etisalat
• Series of ads
Etisalat
Quick Evaluation • +ve point– Produce special video series for social media user
as contest ( Fawazeer Ramadan )• -ve point – Replying on comments fromtwo different personal account
Etisalat
Social media feedbackCatchy phrase ( امور يا هنزعل فاكرنا ( انت
Etisalat
Data Collections
Vod. Mobinil EtisalatFB ( million) 1.5 0.5 1
Twitter ( followers ) 148,000 34,000 60,000YouTube views ( million) 4.1 2.7 1.2
YouTube subscribers ( thousand ) 10 5.8 7.8all Ramadan ads views ( million) 1.3 1.5 0.6
the most Ramadan ads 240,000 1,500,000 130,000
• Mobinil is the lest in terms of followers, fans, subscribes
• Mobinil ads the most Buzz ads ( 1,5 millions views )• One ads at Mobinil YouTube have around 55% of all
channel views • YouTube Viewers at Mobinil ( 1.5 millions ) is more
than double of viewers at Etistalat ( 0.6 million ) but Etisalat subscribers ( 7.8 ) more than Mobinil subscribers (5.8)
Data Analysis
• Mobinil have a perfect ads – content ( دايمابعض but they can’t use it to increase ( مع
fans, followers, subscribers • So, we can say Mobinil have a good
advertising campaign but it have the worst social media campaign .
Conclusions