GrowthBeyondBorders
RolfVisserVicePresidentGlobalMarketingCoFounder&ChairmanCBEC
2014 Chinabynumbers
/2015 KeyinsightsecommerceChina(video)
/NewPolicyJanuary2015
Thenewpolicy(January2015)offullyownedforeignecommercecompaniesabletooperateintheFTZisamilestoneofopennessandfreedomofChinesegovernmenttowardsinternationaltrade.ThispolicywilltoalargeextendbringtheglobaltradecloserandpavethewayforforeigncompaniestoentertheChinesemarket.
1. Chinesecustomapplyspecialsupervisioninfreetradezonewithshortedandsimplifiedcustommanagementprocedure.
2. TheendtoendcustomsupervisionalsoguaranteedlegitimacyoforderandtraceabilityofproductsthereforeChinesecustomersareabletopurchaseimportedproductsinmorecomfortableandsafeenvironment.
3. OpportunityforwesternmerchantstoexploreChinesemarketbysettingupbondedzone,FTZandapplyingpersonalpostalarticlestaxonimportedgoods.
4. Moreandmorecustomersarelookingforimportedproducts.WithhighqualitywesternecommercecompaniesenteringChinesemarketwillnotonlydriveChinesedomesticconsumingneedbutalsoacceleratethedevelopmentofrelevantindustries,suchasinternationallogisticindustry,domesticlogistic,trainingofskilledtalentswithecommerceknowledgeetc.
Longtermramification:ThenewpolicymakescrossborderecommercebecomethenewBlueOceanandstrategichighland.Comparedtorelativelyslowtraditionalforeigntrade,crossborderecommerceisinembracementofboomingperiod.Salesofoverseaspurchasingreached$12.3billionUSDin2013withgrowthof58.8%;thenumberexceeded$16billionUSDin2014andisestimatedtoreach$396billionUSDin2015.Thenewpolicywillgraduallyleadincreasingconsumingpowerfromillegaloverseaspurchasingchanneltolegalchannelwithcustomsupervision.
Longtermramification:TheadvantageofChinesecrossborderecommerceindustryisunveilingalongwithdevelopmentofrelevantindustrychain.Howevercrossborderecommerceisgraduallyaffectingconsumerbehaviorandconsumerbehaviorimpactontraditionalretailindustryaccordingly,thereforeitiscriticaltofindtherightpositionespeciallyinconstantlychangingcrossborderecommerceenvironmentandseizeopportunityinthenewblueoceantogainsustainablelongtermprofit.
/NewPolicyJanuary2015
ToconvinceMerchantstostartsellingonline,orsell/buycrossborder,wehavetolowerthethresholdandtakeawayallthebarriers end2endintheEcommerceEcoSystem!
Governments,EcommerceSolutionProvidersandMerchantsareabletoboostEcommercesignificantlybypayingattentiontotheCustomerJourneyanddissolvetheweakestlinkintheEcommerceValueChain.
Vision
TraditionalBusinessModelsareonlydrivingitsowncorevaluesandnotpayingattentiontotheweakestlinkintheEcommerceEcoSystem,asaresultlimitedfuturegrowth.
AsEconomieswanttogrowCrossBorderEcommercewehavetoworktogetherandeducatethemarket.Dowewanttogrowglobally,theCrossBorderEcommerceCommunityseemstobetherightplacetoConnect&Grow!
Vision
InEurope OurValuedPartners
MERCHANTSALLOVERTHEWORLD
CBEC
/ CollectiveModel
CrossBorderEcommerceCommunityConnectingCrossBorderEcommercePlatforms/BusinessParksaroundtheworldtoassistMerchantstoboostImportandExporttrade.NonProfitAssociationofRegionalPartners(Charitymodele.g.GreenPeace)thatdoresearchandshareifforfree.CBECexiststhroughitsPartnerMarketingCollectiveModel
CBEC
CBEC
FREEREPORTSTODOWNLOADwww.crossborderecommerce.com
http://www.thepaypers.com/crossborderecommerce/
PartnerstakingpartindetailedreportsCBEC
Facts&Figuresovertheyear2013,Import/Export2013/
UK(#1)Import/Export
Germany(#2)Import/Export
France(#3)Import/Export
PECOS4SMEsisoneofveryfewcrossborderecommerceprojectsthatwasselectedbytheEuropeanCommissionasrelevantandiscofinancedbytheEuropeanCommission.PECOS4SMEs3
PECOS4SMEs ProjectCofinancedbyEuropeanCommission,DigitalAgenda2020
MobileApp
20202300
China EcommerceAgenda2020
LOGISTICS
LEGISLATIONS
PAYMENTS
RISKMNGMNT
MERCHANTSALLOVERTHEWORLD
LOCALIZATION
RECRUITMENT
CBEC
WearebuildingsamemodelinChina
MERCHANTSALLOVERTHEWORLDWANTENDTOENDPERSPECTIVE BEFOREEXPANDINGABROAD
MEDIA
MARKETPLACE
GOVERNMENT
UNIVERSITIES
CBEC EPCAinBrussels(Europe); ETA/Transact14inLasVegas(US); MRCinParis(Europe); CNPExpo inOrlando(US); CrossBorderEcommerceImportinShanghai(China); GlobalPaymentSummitinSingapore(Asia); DirectResponseForuminWashington(US); 9th RetailDevelopmentinShanghai(China) Money2020inLasVegas(US); SAISinCapetown(SouthAfrica); CrossBorderEcommerceExportinShanghai(China).
CBECSpeakerAcademyin20142014CBEC
Access to local partners / Brand Awareness/
/ BusinessModel
AmbitiousVision completionin18months!/>60partners18/60
SMEs To Ramp Up
Page 17
Small Business Ramps Up
3.65 million new companies were established in China (2014), 46% up201436546%
10.6k new companies established each day (since March 2014)20143
New companies totaled registered capital of Rmb19.05tr (USD3.11tr), a 99% increase from 2013.19.053.11201399%
Small Business Ramps Up
Of new companies established, 38.4K were foreign funded3.84
Majority of new companies are in service (tertiary industries)
Marketing Technology Supply Chain
B2B (Buyers, Sellers) B2C (China Consumer) Traffic Integrated Supply Chain
Integrating Platforms
TRUST VALUE REACH GOVERNMENT SUPPORT SUSTAINABLE
Selecting The Right Platform
ChinaImport/Export
ChinaEcommerce facts2013,availableMay2014
ChinaEcommerce facts2013,availableMay2014
ChinaEcommerce facts2013,availableMay2014
Englishcopy
Official1st ReleaseinCN2014
WesternPerspectiveUS&Europein2014
HaveyoueverheardfromQCityinHangzhou?!ThereareNOsuchbarriers whostellingthem?
TheWestMobileasbiggestGameChanger!
CreditCardsgoingstrongasCrossBorderGlue!
CreditCardsgoingstrongasCrossBorderGlue!
OurValuedPartners
201319%,
Englishcopy
Official1st ReleaseinCNandEN2014
WEST CHINA
10%Creators 80%
Curators
Spectators
Alibaba (Marketplaces)versus(InvisiblePartner) Shopify (US/120.000)&Magento (EU/150.000) VSShopify (/120.000)&Magento (/150.000)
CreatorsandCurators MarketplacesandSearch
OnlinePromotionalHolidaysAlibabareportsrecord$9.3billionSingles'DaysalesNovember2014
1st FutureGlobalChamberofCommerce