Collision Course!Search and Social Collide and Merge
Gillian Muessig | Founding President
http://downloadurl
World’s most popular provider of search marketing software
code: OMCAR2012Free for 60 days: www.seomoz.org/signup
I come bearing gifts
Today’s Menu
•Search Ranking Factors•Inbound Marketing•What Google Just Did•What Matt Likes•Case Study: What I Saw•Implications for Marketers•Take Aways
Search Ranking Factors
Search Ranking Factors 2009
Link Signals
LanguageSignals
Search Ranking Factors 2011
Inbound Marketing
Cannibalization of the Link Graph
MMM… LINK GRAPHS ARE DELICIOUS!
http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
Blogs + Blogging
Comment Marketing
News/Media/PRSEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!(AKA “free” traffic sources)
Direct/Referring Links
Type-In Traffic
Inbound Marketing
http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
Blogs + Blogging
Comment Marketing
News/Media/PR
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Infographics
Social Bookmarking
INBOUND MARKETING!(AKA “free” traffic sources)
Social Part of Inbound Marketing
What Google Just Did
http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
Well, well, well…
http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
Well, well, well…
http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
Wow!
Google-only
What Matt Cutts Likes
http://www.mattcutts.com/blog/search-plus-your-world/
Matt Cutts likes finding himself
http://www.mattcutts.com/blog/search-plus-your-world/
Matt Cutts likes finding himself
Hosted on Flickr, not Google+
Case Study – What I Saw
Case Study
I am easily distracted ;-)
Cool Medieval Guy
Cool Medieval Guy
Cool Medieval Guy
Cool Medieval Guy
Cool Medieval Guy
Cool Medieval Guy
Cool Medieval Guy
Implications for Marketers
Why?
I like it here!
AIDA Funnel
You can turn it off -Google
Yeah… sure you can.
Imlpications
• Personalized, social commerce is here
Implications
• You have less time to make a good first impression
Implications
• The first impression is increasingly important
Implications
• Brands are getting preferences in the SERPs – build one!
Take Aways
Build a Brand Community
• Buy the most• Buy often• Read your news
• Ask them to engage with you
Identity Your Best Customers
It’s Just a Game, Love
I wanna be me-e-e-e-e!
Help, I’m drowning!
Make a great noise!
Make it Exclusive
Viral Targeted Content
Be Iconic
code: OMCAR2012Free for 60 days: www.seomoz.org/signup
I come bearing gifts
@SEOmom
www.seomoz.org/blog
www.slideshare.net/
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