@akshayspaceship
SERVICE DESIGN服务设计
服務設計
サービスデザイン 서비스 디자인Thiết kế dịch vụSerbisyo ng DisenyoDiseño del Servicioการออกแบบ บริการتصمیم الخدمة
akshaychauhan.com
DEFINITION
Service Design is crafting a service ecosystem that makes everybody involved in the interaction of that service have a positive interaction.
Being service designer is like being a writer, writing a beautiful storyline that is favourable to all the characters in the movie. In that movie everybody wins.
akshaychauhan.com
Goods Dominant logic- Less connection with users- Only return when product breaks
Service Dominant logic- More touchpoints with customers- Faster feedbacks- Long term relation with customers
WHY - PRODUCT vs SERVICE
akshaychauhan.com
WHY
- Building better services- Solve problems- Faster iterations- Matching expectations and experience- More feedbacks
akshaychauhan.com
PROCESS
Customer Journey { - Exploration- Creation / Reflection- Implementation
akshaychauhan.com
PROCESS
Documentation {- Persona ( Data driven or Ad Hoc )- Interviews with customers and stakeholders- Customer Journey Maps- Stakeholder Maps- Value Network Maps- Service Blueprint- Implementation Plan- Business Model
akshaychauhan.com
PROCESS
Prototype { - Storyboards- Act out- Physical models- Scenarios
Prototype > Assess > Improve > Repeat
akshaychauhan.com
GLOBAL SERVICE JAM VANCOUVER 2015
● Service Design Hackathon● 300+ Projects● 95 Participating countries● 48 Hours● Vancouver Service Jam hosted at Emily Carr University
#GSJam on Twitter and Instagram
akshaychauhan.com
STAGE 1 BRAINSTORMING
- Finding a problem- Collaboration across organisation- Working with customers- Judgement free ideation- Building on ideas- Encourage crazy ideas
akshaychauhan.com
STAGE 2USER RESEARCH
- Interviewing people- Building / Drawing solutions- Documenting the findings
akshaychauhan.com
STAGE 3BUILD–RAWING
- Customer Journey- Interaction Designs
akshaychauhan.com
STAGE 4ACTING OUT
- Real scenario- Touchpoints
akshaychauhan.com
THE MARSHMALLOW CHALLENGE at GLOBAL SERVICE JAM VANCOUVER 2015
- If you are wondering, my team won- Tallest out of five groups- I wasn’t even there.
akshaychauhan.com
VANCOUVER SERVICE JAMMERS 2015
Check out my team project
bit.ly/Mood-food-Vancouver
Check out rest of VancouverService Jam projects
bit.ly/gsjam-vancouver-2015
akshaychauhan.com
THANK YOU謝謝
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