Think Strategic: Points to help you win on blogging & social media roads!
“Why?”
not
“Why not?”
03 November 2007New Delhi
April 10, 2023 © Scenario Communication Partners 2007 2
Everyone is writing a blog, isn’t that a
good enough reason for my organisation
to have one too?
Not good enough at all, I would say!
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# 1 A blog is but a tool!
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In fact, it is NOT THE ONLY tool…
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These are just a few other social media tools
Blogs Podcasts
Wikis Communities
Content Communities Social & Business Networks
Forums Planets Internet Memes Web Widgets Applications …
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But they are still JUST tools.
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Damn Sexxy!
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But where do you know where
you want to go??
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# 2 What’s the NEED?
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No, I mean what’s REAL NEED!!
What do you want to say, achieve?
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to who?
Are they on the Internet?
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# 3 Your message is the engine!
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# 4 Content your fuel…
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# 4 And, who is driving the car?
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# 5 Winners know what their competition is up to!
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# 6 Knowing the rules, cuts chances of losing!
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# 7 But do show some reverence!
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How much did you last ad cost you?
Or that mega event you hosted?
That brochure website?
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We don’t want to know. YOU know!
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Yet, you baulk at the thought of spending an insignificant proportion of that on a
global communication initiative – your blog & social media strategy & outreach!
WHY?
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Show some reverence, please!
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# 7 Need help fight fire or even otherwise?
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A - E of Blog & Social Media Strategy
A B C EA D
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# 7 You win; we win!
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www.blogworks.in
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