Social Media and New Product Development By Victoria Gnatoka
November 12, 2012
• Go to Citroen UK Facebook page
• Visit “virtual factory”
• Choose your preference in the following elements:
•The number of doors (three or five)
•The colours of the body, detail and dashboard
•Other features of the car (Bluetooth, Sat-Nav and alloy wheels)
• Submit
• Enter into a prize draw
• Share your design
http://youtu.be/5K3hLBGO53s
RESULTS:24,000
configurations!
http://youtu.be/kbVc2UyYwWs
My Estonian Air
•
Light & ECO
•
Restaurant in the Sky
•
Peek and Seat
•
Facebook auctions
•
Facebook auctions (2)
•
BENEFITS OF SOCIAL MEDIA
Virtual laboratory of ideas
Two way communication – direct & immediate feedback
Extra value for customers – direct response to their needs
Co-shaping the whole brand
Co-creation – increased trust &
loyalty
Creating online advocacy
Driving revenues
SOCIAL MEDIA AS A DIRECT MARKETING TOOL
THANK YOU!