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Social Media Customer Interac3on in 5 Easy Steps
Customer Experience has always been a
Leadership issue.
Social Media Customer Interac3on in 5 Easy Steps
Customer Experience has always been a
Leadership issue. …And that means Employee Engagement needs
to be Leadership’s top priority. Why?
Social Media Customer Interac3on in 5 Easy Steps
Your customers will only love your company as
much as your employees do.
Social Media Customer Interac3on in 5 Easy Steps
1. Recognize and embrace this Social Age fact:
The Customer Holds All The Cards.
Social Media Customer Interac3on in 5 Easy Steps
2. You must be where your customers are, not where you’re most comfortable.
And your customers don’t care about your silos. You’re one company to them.
Social Media Customer Interac3on in 5 Easy Steps
3. As an organiza3on – top to boSom, summer intern to CEO – adopt this as your mantra:
“More Social. Less Media.”
Social Media Customer Interac3on in 5 Easy Steps
4. Customers trust people, so get your C-‐level execu3ves out there!
85% of people trust a brand more when the CEO is social.
Social Media Customer Interac3on in 5 Easy Steps
5. Customers trust people, not spin-‐addicted marke3ng departments (and I’m a CMO!)
Flip the role of marke3ng to help build the personal brands of employees.
Social Media Customer Interac3on in 5 Easy Steps
5. Customers trust people, not spin-‐addicted marke3ng departments.
This is why we invented Meddle.it – because Your Talent Deserves a Voice!
Social Media Customer Interac3on in 5 Easy Steps
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