1. 1. Table of contents My story What is the storytelling ? What is the storytelling marketing ?
2. 2. IT, , .-
3. 3. Ex) 1. GDP 5% .2. GNP GNP 14%, 1
4. 4. . ., . . . . . , . .
5. 5. , (story)-. (telling) . , (storytelling) (story)
6. 6. (STORY) , .- --> ,
7. 7. + = tell (report) ()
8. 8. , ,
9. 9. - - ? ?.
10. 10. ?(STORYTELLING MARKETING)?
11. 11. ?(STORYTELLING MARKETING)?
12. 12. / (story)
13. 13. (rational) (emotional), (mind) (heart) .
14. 14. . (sweetspot) . . . .
15. 15. ? . . . , .
16. 16. ? , , , , . . , 3 . .
17. 17. -(EVIAN) 7 (Ferragamo) (FERRARI) (NIKE) (Maclaren) (Always)- (COCA-COLA)
18. 18. [SK ] SK .SK , SK= (insight) .
19. 19. (1) ,http://serviceapi.nmv.naver.com/fl ash/NFPlayer.swf?vid=73F271 8AF73FDD18BC7C909DE1F3 D56A1DE7&outKey=V1246cf0 2bb79a2c70e413454296d754 198359b44f27f4028d5223454 296d75419835
20. 20. (2) ,http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=A863AC054C192688A61156E9BE4B1EE33E3D&outKey=V1242c2007317eaa0f67d5b6d9c178be30775f781e40fcfb7b7ff5b6d9c178be30775 ,
21. 21. [ ] . (Beautyplex)
22. 22. http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=A37CE9052E7555AFE833757BD6F9E80411AA&outKey=V1210e9052e7555afe833757bd6f9e80411aa6520d0151b8bea2e757bd6f9e80411aa ! ~ , ,
23. 23. [20 20 20 - ] 20 20
24. 24. . . 20
25. 25. (rational) (emotional), (mind) (heart) ...(EoF)