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Yuniawan Heru S., M.Si

Budaya Korporat ?!Budaya Korporat ?!

Budaya Korporat ?!Budaya Korporat ?!

Budaya Korporat ?!

Author Definition of corporate culture Paradigm

E. Jacques Conventional or traditional way of thinking and

behaving which is shared to some extent by

organization members and which has to be, at least

partially, accepted by new employees

Functionalist-

-structuralist

E. Schein A pattern of fundamental shared assumptions which a

given group created while solving the problems of

adaptation to environment and those of internal

integration. It is inculcated in new organization

members as a correct method of problems solving.

Functionalist-

-structuralist

H. Schenplein Values, norms and beliefs generally accepted in the

organization and creating a system.

Functionalist-

-structuralist

G. Hofstede “Mind programming” in organization members, thus a

set of values, norms and organizational rules

successfully inculcated by the group

Interpretative-

-symbolic

R. Deshapande

R. Parasurman

Unwritten, often subconsciously perceived, rules

which fill a gap between the unwritten and actually

happening in the organization

Interpretative-

-symbolic

L. Smircich Semantic networks created by people in the course of

organization

Interpretative-

-symbolic

Source : Sułkowski, 2009

What is your corporate culture ?

KEJUJURAN

INTEGRITAS

LOYALITAS

PROFESIONALISME

KEKELUARGAAN

RELIGIUS

DEDIKASI

COSTUMER FOCUS

KERJA KERAS

UNGGUL

AMANAH

TANGKAS

KERJA CEPAT

Nilai-nilai

perusahaan dapat

disebut sebagai

budaya perusahaan,

ketika nilai-nilai

tersebut sudah

mendarah daging.

Termaktub dalam

perilaku kerja

sehari-hari yang

benar-benar telah

dijalankan oleh

anggota organisasi

perusahaan.

VALUES-VALUES-VALUES-VALUES-VALUES-VALUES-VALUES

VALUES-VALUES-VALUES-VALUES-VALUES-VALUES-VALUES

VALUE

Sumber : Tjahjono, 2011 - keterangan & model : yuniawan heru

Nilai IntiOrganisasi(mampumemenuhikebutuhankaryawan danshareholder)

Nilai Atraktif(mampu menarikorang terbaik)

Nilai Universal (memenuhiharapan sosial)

VALUES

Sumber : Tjahjono, 2011 - keterangan & model : yuniawan heru

Honda

Philosophy

Respect for the

Individual

The Three Joys

Initiative; Equality; Trust

The Joy of Buying; The Joy of Selling; The Joy of Producing

• Memahami

• Menghormati

• Berbagi

• Menerapkan

Pemersatu

• Transparan dalam Berperilaku

• Pendekatan Kejujuran

• Pemasok

• Wartawan

• Dealer

• Mitra Kerja lain

Semangat

Hondaness

Masyarakat

Mengenali Menghargai

Saling Percaya & Konstruktif

Sumber : Furlan Umberto, - keterangan & model : yuniawan heru

Google Philosophy1.Focus on the user and all else will

follow

2. It’s best to do one thing really, really

well.

3. Fast is better than slow

4. Democracy on the web works

5. You don’t need to be at your desk to

need an answer

6. You can make money without doing

evil

7. There’s always more information

out there

8. The need for information crosses all

borders

10. You can be serious without a suit

9. Great just isn’t good enough

Source : google.com

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