Trends
autonomy
mobility
smart systems
automation
Opportunity
“Be there when I need it”
A system that requires less intervention
from the user to provide the
need.
Generate
Store Use
Platform Intent
modular, multifunctional system
generate electricity, store it, and use it
more autonomy
more dependable systems
greater peace of mind
Point of Need
Diesel won’t ignite
Out on big water
No glow plug installed
After market product
Self-sufficient System
Heat block or ambient air
Oil Pan Heater ~ $100 Hea>ng the Air ~ $300-‐400
Electric Blanket ~ $40 Wood or coal fired stoves ~ $800 -‐ $4000
Existing Solutions Co
mmercial
Workaroun
ds
US Heating Patents
Heat the Air
D382,048 Aug. 5, 1997
Oliver L. BenneT Norcross, Ga.
Hea>ng Engine Oil
7104233 B2 Sep 12, 2006
Stephen J. Ryczek, et al. Briggs & StraTon Corpora>on
Hea>ng The Block
8389904 B2 Mar 5, 2013
Chris>an Po]ez, et. al Borgwarner Beru Systems Gmbh
US TEG Patents
Conduc>ng Media
7964785 B2 Jun 21, 2011
Jens Baade, Jörn Budde Webasto Ag
Adding Convec>on
6598405 B2 July 29, 2003 Lon E Bell, Bsst, LLC
Varying heat flux
8445772 B2 May 21, 2013 Lon E Bell, et al
Bsst, LLC
Flexible TEG
7999172 B2 Aug 16, 2011
Ming-‐Ji Dai, et al Industrial Technology
Research
US Platform Systems
TEG from burner to power directly
or indirectly
6307142 B1 Oct 23, 2001
Daniel Allen, et al Hi-‐Z Technology, Inc
PV to Motor oil heater
7918203 B2 Apr 5, 2011
Richard D Sposato
TEG keeps
BaTery charged
5450869 B2 Sept 19, 1995
Wayne BriTain, et. Al. Volvo Flygmotor Ab
Op>on to charge
BaTery
8342950 B2 Jan 1, 2013
David Bidner, et al, Ford Global Technologies
Gap within Patent Map
System
Component Op>on
Generate and Use in Same Component
Little to no user interaction
Large format
Passive
Self sufficient
Mobile
Component
Design Proposal
Study full scale mock up of boat and engine for TEG installation
Explore Panels
Circuit design for storage and use
Control system
Global Recreational Boat Market $27.8 Billion 354,066 units 2010 – 2015 Growth 8.9%
2009 NA $17B 1.7 million boats 67% of the worlds pleasure boats
41% of the cash Growth 8.3%
50% inboard
Sales of new boats
$7B
Sales of pre-‐owned boats $10B
2009 EU $13.8B
big sized boats at $250k 16% of the number of units
Growth 9.3%
Sailboats $3.1B
Growth 10.6% 11% Share
Price $72,513 35,000 Units
Inboard $12.3B
Growth 9.1% 68% Share
Price $210,233 76,000 Units
Outboard $3.1B
Growth 7.1% 16% Share
Price $14,506 247,000 Units
$27.8 Billion 354,066 units 2010 – 2015 Growth 8.9%
2009 NA $17B 1.7 million boats 67% of the worlds pleasure boats
41% of the cash Growth 8.3%
50% inboard
Sales of new boats
$7B
Sales of pre-‐owned boats $10B
2009 EU $13.8B
big sized boats at $250k 16% of the number of units
Growth 9.3%
Sailboats $3.1B
Growth 10.6% 11% Share
Price $72,513 35,000 Units
Inboard $12.3B
Growth 9.1% 68% Share
Price $210,233 76,000 Units
Outboard $3.1B
Growth 7.1% 16% Share
Price $14,506 247,000 Units Global New
Sailboats $3.1B
Growth 10.6% 11% Share
Price $72,513 35,000 Units
Market for Sailboats
Market for Inboard Craft $27.8 Billion 354,066 units 2010 – 2015 Growth 8.9%
2009 NA $17B 1.7 million boats 67% of the worlds pleasure boats
41% of the cash Growth 8.3%
50% inboard
Sales of new boats
$7B
Sales of pre-‐owned boats $10B
2009 EU $13.8B
big sized boats at $250k 16% of the number of units
Growth 9.3%
Sailboats $3.1B
Growth 10.6% 11% Share
Price $72,513 35,000 Units
Inboard $12.3B
Growth 9.1% 68% Share
Price $210,233 76,000 Units
Outboard $3.1B
Growth 7.1% 16% Share
Price $14,506 247,000 Units Global New
Inboard $12.3B
Growth 9.1% 68% Share
Price $210,233 76,000 Units
2009 NA $17B 1.7 million Units
50% inboard 850,000 Units
Customer Segments
Marine Retailer
“We provide most or all of the service for 90%+ of our customers.”
Philip Osbourne Vice President of Opera>ons
Naples Boat Mart
Customer Segments
Yacht Club Services
[Keep it simple.] “The best ones that I’ve seen is you control, hit the buTon, get it hot, crank it and you go on.”
Milton, Mechanic Seapath Yacht Club
Wilmington, NC
Project Path Forward
Full Scale Study
Installation
Controls
Panels
Selling Plan
Selling Channels
Retail Experience
Production
Expand Design
Evolution Tree
Multigenerational
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