Disruption ?
Google confidential
Google Confidential and Proprietary
It’s early morning on the web
3 Billion2015 Internet Population
20205 Billion
+100 Billionconnected
devices
2020 2015 World Population
7 BILLION
February 2013 Google Confidential and Proprietary 4
Mobile first
19:30
Pizza
20161990
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Google Now – Answers without Asking / AI / Voice – Google Home
Google Now – Answers without Asking / AI / Voice – Google Home
Is your strategy ready for the 4th Industrial revolution ?
1784 1870 1969 20xx
ExponentialDisruptiveGlobal
07.07.2011 Julien Renucci - SEEMEA OMS Speed Update
It’s the best possible moment to be an entrepreneur.
Reinvent everything
Solve great problems.
Everything.
Video ProgrammaticMobile
Real time
Always on
EngagementAudience buying
Peer2Peer
ReinventMarketing Search
Millions of people. Billions of moments that matter
Right message - to the right people - on the right time
Organic Search results
Organische zoekresultaten
AdsAuction & Quality Score
Search
Video is the new standard
16
#2 Largest search engine
45minWatch time per day 16-34y
Mobile views50%
Hours of video uploaded every minute400
Y.000.000.00U
Video for all companies
Reinventthe way we
workEmployees need a time
machine
Every day, they leave home out of the 21st Century, and are travelling in time to the
office, where they spend the day in the 20th century
Peter Hinssen, Ascross
The way you worked yesterday The way you live and work today
Stop networking computers, start connecting people
Google Confidential and Proprietary
Reinvent culture
Creativity loves restraint
Google Confidential and Proprietary
INDUSTRIAL AREA DIGITAL AREA Scale, Structures Agility, Collaboration
Internet in Belgium
Les genssont beaucoup plus
connectés queles entreprises
le paradoxede l'Internet en Belgique
60%
40%
Dépenses publicitair
es en ligne en Belgique
Dépenses Google
indexées
IMPORT
100
Les acteurs étrangers de l'e-commerce investissent massivement en Belgique. Les Pays-Bas et la France sont les principaux importateurs d’e-commerce en Belgique.
Nationales (Belgique)
La Belgique a un retard à rattraper
2211754
25
More than 300 000 jobs at stake for Belgium
Employed 2020
355k
300k
Employed 2015
1 2 3
4
Effects on employment in Belgium and other front-runner nations Net effects of digitalization and DSM
Net work-force increase
Jobs lost due to increased productivity
New jobs thanks to DSM
New jobs thanks to growth in new & old businesses
Positive net effect on employment
1
2
3
4
(275k – 380k)
(275-380)
5
5
150 – 210K
660 – 920K
210 – 300K
80 – 105K
40 – 60K
80 – 120K
130 – 190K
Potential Belgium GDP impact in excess of 45 bn EUR annually by
2020, combining DSM and digitization
Imagine a world with no keyboards.Imagine a world with no steering wheels.
Larry Page
Questions !
27
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