!
Stable and Secure!
Scalable!
Interoperable!
Global !
How much of your revenue depends on the Internet?!
An Internet that is…
3
How does your
company use the Internet?
To reach new markets?
As a sales and delivery channel?
For client engagement?
For communica=ons?
For enterprise opera=ng systems?
4
+ Do you know what allows the
Internet to keep expanding? + Do you know what enables its
interoperability?
+ Do you know what keeps it stable and secure?
How crucial is the Internet to your company’s plans for the future?!
!What is key: The Domain Name System!
5
The Domain Name System!
ICANN manages and administers the unique identifiers that let us reach another person, website, or information ICANN does this using a multistakeholder model
6
+ Consensus-based, community-driven, bottom-up process
+ Every stakeholder has an interest in how the internet develops
+ No single
stakeholder is more important than any other
What is a Multistakeholder model?!
+ Plus the model is an important driver of innovation e.g. Internationalized Domain Names, Domain Name System Security Extensions, new generic Top Level Domains, etc.
7
• Do you want to be in the vanguard of Internet expansion into new markets?
• Do you want to shape open standards development and new technology?
• Do you already devote resources to lobbying about Internet policy at the national level?
• Do you want to shape policy at the global level and know what is on the horizon?
A few more questions: Why should you engage? !
• Do you know if your competitors are already participating?
• Do you want to be part of a growing and active community?
• Do you have a Corporate Social Responsibility agenda?
• Do you see the Internet as a global shared resource worth supporting?
• Do you want to defend the multistakeholder model?
8
As a follower –!Sign up for:!• myICANN!• Twitter!• Facebook!• LinkedIn!• Audioboo!• Slideshare!
How can you participate?!
As a policymaker – Join a stakeholder group:!• Commercial
Business Users!• Intellectual
Property!• Internet Service
Providers!• Other groups in
formation!
As an advocate –!Look into:!• ICC Business
Action to Support the Information Society (BASIS)!
• Becoming an Internet Society (ISOC) business member!
9
Information Sources for Business!
+ myICANN www.myicann.org
+ The Business Constituency
www.bizconst.org
+ The IP Constituency http://www.ipconstituency.org
+ The ISP Constituency http://www.ispcp.info
+ ICC Basis http://www.iccwbo.org/BASIS
@ICANN4biz
ICANN for Business
Thank You !!!!