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Page 1: Twenty Questions for Business

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Stable and Secure!

Scalable!

Interoperable!

Global !

How much of your revenue depends on the Internet?!

An  Internet  that  is…  

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How  does  your  

company  use  the  Internet?  

To  reach  new  markets?  

As  a  sales  and  delivery  channel?  

For  client  engagement?  

For  communica=ons?    

For  enterprise  opera=ng  systems?  

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  + Do you know what allows the

Internet to keep expanding? + Do you know what enables its

interoperability?

+ Do you know what keeps it stable and secure?

How crucial is the Internet to your company’s plans for the future?!

!What is key: The Domain Name System!

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The Domain Name System!

ICANN manages and administers the unique identifiers that let us reach another person, website, or information ICANN does this using a multistakeholder model

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+  Consensus-based, community-driven, bottom-up process

+  Every stakeholder has an interest in how the internet develops

+  No single

stakeholder is more important than any other

What is a Multistakeholder model?!

+  Plus the model is an important driver of innovation e.g. Internationalized Domain Names, Domain Name System Security Extensions, new generic Top Level Domains, etc.

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•  Do you want to be in the vanguard of Internet expansion into new markets?

•  Do you want to shape open standards development and new technology?

•  Do you already devote resources to lobbying about Internet policy at the national level?

•  Do you want to shape policy at the global level and know what is on the horizon?

A few more questions: Why should you engage? !

•  Do you know if your competitors are already participating?

•  Do you want to be part of a growing and active community?

•  Do you have a Corporate Social Responsibility agenda?

•  Do you see the Internet as a global shared resource worth supporting?

•  Do you want to defend the multistakeholder model?

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As a follower –!Sign up for:!•  myICANN!•  Twitter!•  Facebook!•  LinkedIn!•  Audioboo!•  Slideshare!

How can you participate?!

As a policymaker – Join a stakeholder group:!•  Commercial

Business Users!•  Intellectual

Property!•  Internet Service

Providers!•  Other groups in

formation!

As an advocate –!Look into:!•  ICC Business

Action to Support the Information Society (BASIS)!

•  Becoming an Internet Society (ISOC) business member!

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Information Sources for Business!

+  myICANN www.myicann.org

+  The Business Constituency

www.bizconst.org

+  The IP Constituency http://www.ipconstituency.org

+  The ISP Constituency http://www.ispcp.info

+  ICC Basis http://www.iccwbo.org/BASIS

@ICANN4biz

ICANN for Business

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Thank You !!!!