2. Todays Agenda Introduc2on About UX STRAT UX STRAT 2013
topics Comments and Discussion 5 min. 15 min. 40 min. 30 min.
3. INTRODUCTION
4. - - - bit.ly/uc-uxstrat - @ahaseg (Twitter, Facebook, etc) -
Service Design Network HCD-Net IA Association Japan
5. - - - - 201161 - PMAJ PMS -
6. Housekeeping Q&A
7. ABOUT UX STRAT 2013
8. UX Strategy and Planning Group at LinkedIn
9. UX STRAT 2013 @ Atlanta, GA UX Strategy and Planning
2013/10/9 11 4 25
10. UX STRAT 2013 @ Atlanta, GA UX Design-sideBusiness-side
IA3IA Summit IA
11. PROGRAM & TOPICS
12. Program Overview - LinkedIn UX - UX - #uxstrat
13. Program Overview - 30 10 - UX - HCDUX -
14. Program topic Day 0 | Workshops - Beyond Business Basics -
Nathan Shedro (MBA in Design Strategy at California College of the
Arts) - Customer Journey Mapping: IllustraHng the Big Picture -
Megan Grocki (Experience Strategy Director, Mad*Pow) - How to
Redesign Business Around Customer Experience - Tim Loo (Strategy
Director, Foolproof) - Lean UX: From Strategy, to Business Model,
to Features, to User Interface - Josh Seiden (Managing Director,
Neo)
15. Workshop #1 - Megan Grocki Customer Journey Mapping:
IllustraHng the Big Picture 4 Mad*Pow UX
16. Workshop #2 - Je Seiden Lean UX: From Strategy, to Business
Model, to Features, to User Interface Lean StartupLean UXJe
LeanUXAgileUX - WaterfallAgile - OutputOutcomeStrategy -
LeanUX
17. Opening Keynote - Nathan Shedro What Does It Mean to be
Strategic? California College of Arts(CCAMBA in Design
StrategyDMBANathan a pattern in stream of decisions)
TacticsExperience
18. The Marriage of Corporate & UX Strategy - Leah Buley
IntuitUX StrategistLeahUX IntuitUX 1. UX 2. UX UX 2
19. Connected UX - Aaron Walter Mail CRMMailChimp UX Mail CRM
Evernote Business
20. Connected UX - Aaron Walter Tag Personas FRED:IDEAL USER
classify Email is API Easy in, Easy out Data for everyone,
Everyones data UX UX
21. Using Big Data and Personaliza2on to Drive UX Strategy -
Rob Houser SageRob SageERPCRM UX 50 Accounting UX
22. Using Big Data and Personaliza2on to Drive UX Strategy -
Rob Houser 5 CX wants to steal UX jobs. CX is a good partner for
UX. CXUX
23. Lean UX vs. UX Strategy - Je Seiden
24. Panel: Who Owns UX Strategy Jon Innes, Liam Friedland,
Phillip Hunter, Jenny Sun UX
33. Links Service Design Network SDN
hdp://service-design-network.org/ SDN Global Conference 2013 201311
@ Cardi, UK hdp://www.sdnc13.com/ Design MBA | California College
of Arts (Keynote hdp://www.cca.edu/academics/graduate/design-mba
MailChimp Keynote hdp://mailchimp.com/
hdp://blog.evernote.com/jp/2013/08/29/13986 (Evernote