Transcript
Page 2: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Have you ever felt weighed down by lack of time, knowledge and expert staff to effectively market your business and gain maximum exposure and credibility? How would you like to be featured in major publications and sought out by clients because you’re seen as the authority go-to expert in your field?

I’m Victor Holman, and I help small business owners level the playing field with larger, higher budget competitors by delivering high visibility marketing and management solutions that build credibility and expert status and generate steady leads and increased profits. I have 15 years of improving processes and performance for top international consulting firms, fortune 100 companies and Federal agencies. I’ve developed over fifty business growth tools and applications that maximize performance and profits and I’ve been featured on NBC, CBS, Fox, and ABC and heard on CNN and CBS radio.

My ideal clients are busy small business owners who struggle to stay on top of the management, marketing and social media demands necessary to maintain high visibility with their target audience. They just can’t keep up with the vast and constantly changing marketing and social media platforms and strategies critical to establishing credibility and staying connected with their customers. They don’t have access to or can’t afford high quality marketers, graphic designers, video developers, business writers, SEO specialists, web developers, market researchers and social media engagement specialist with the skills to take their business to the next level.

I’m in a unique position to help my clients because I have an all-star team (most of whom are very established in their fields) and can offer all these high cost, expert services in one package, and at a fraction of the price of my competitors. Meaning you don’t have to deal with 3 or more different companies to get the same high quality services offered in one, low cost package.

Schedule a Free Business Consultation with me and I can share with you some simple, cutting edge strategies that will take your business to the next level.

Sincerely,

Victor Holman

Page 3: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Featured on major media outlets

• 10 years as a leading business performance expert

• Co Authored “Win: 35 Winning Strategies for Today’s Leading Entrepreneurs” (Amazon #1 bestseller in three lists)

• 15 years managing complex projects for top international consulting firms, fortune 100 companies & Federal agencies.

Page 4: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

My team of industry experts include award winning designers, writers & developers who have completed over 3K projects combined.

They are among the most skilled in each of the following areas:

• Market Research • Marketing • Web Development • Social Media • Video Development • Journalism / Sales Copywriting • Project Management • Graphic Design • Search Engine Optimization • Management Consulting

Schedule a Free Business Consultation With Victor

Page 5: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Long gone are the days of the uneducated customer

• Today’s customer: – Is highly educated

– Is highly skeptical (and rightly so)

– Knows what to look for and where to find it

– Has many online resources to turn to for info

– Compares you to your competition

– Listens to what others have to say about you

• It is imperative that your business is HIGHLY VISIBLE and HIGHLY CREDIBLE

Schedule a Free Business Consultation With Victor

Page 6: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

THE BUSINESS DONE FOR YOU SERVICE INFLUENCES YOUR CUSTOMERS IN EVERY PHASE OF THE DECISION MAKING PROCESS

Problem Recognition

Identification of unfulfilled

need or desire

Which vendor / brand to

choose from

Information Search:

Seeking Value

Attracted by a product or

service

Gather information

Participate in forums,

social media discussions,

etc

Evaluation of Alternatives:

Assessing Value

Compare products

Analyze reviews

Assess “Bang for the Buck” (value vs

price)

Purchase Decision:

Buying Value

Determine model or vendor

Seek out discounts

Post Purchase Behavior: Value in

Consumption or Use

Evaluate product

Assess satisfaction

Share experience

• Customers go through a five phase decision making process when choosing your products and services

• You must influence their decision throughout this process

Schedule a Free Business Consultation With Victor

Page 7: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Each time a prospect does an online search on your name or business, are they sold by what they find?

• When somebody searches for products or services in your area, do you stand out? This could be thousands per day!!!

• What exactly is your competition doing that you should be taking advantage of?

• If you don’t know… YOU COULD BE LOSING A TON OF MONEY!

• The Business Done For You Service increases your visibility & creates a permanent online sales force that generates leads & sales… while you sleep!

Schedule a Free Business Consultation With Victor

Page 8: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• New marketing strategies & social media platforms are constantly being introduced

• The demand to stay connected through these channels can be overwhelming

• Business owners just don’t have the time or expertise to stay connected and deliver great products/services

• The Business Done For You Service keeps you connected with your prospects so you can focus on delivering great products and services.

Schedule a Free Business Consultation With Victor

Page 9: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Have you ever wondered why some companies are considered leaders in your industry?

• They have no more experience or knowledge than you, yet they get the most publicity, the most business and the most respect

• It’s because they are PERCEIVED to be HIGHLY CREDIBLE experts

• The Business Done For You Service establishes you as an industry leader

Schedule a Free Business Consultation With Victor

Page 10: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Credibility is important for every business’s success, but especially so for small business owners

• EVERY prospective client is gathering as much information as they can acquire about you online

• If they find more information on your competitor, they will choose them over you

• If they don’t find the specific comments and feedback on you, they will choose someone else

• So, How Do You Establish Credibility? – By having a strong, positive presence in the places that

they are searching – By eliminating every concern your prospect has about

your service(s) – By controlling what people say about you online

• The Business Done For You Service establishes a positive online presence and eliminates your prospect’s concerns, increasing your reputation and sales

Schedule a Free Business Consultation With Victor

Page 11: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• On paper, they have the same products and services

• Both are board certified

• Both completed residencies and advanced training/fellowships

• Both studied at reputable medical schools

• Both have been in practice for the same amount of time

• Both are associated with a hospital

• Neither doctor has any serious disciplinary actions against them

• HOWEVER, Doctor A makes 3x more money, gets more press & works with celebrity clients… b/c he APPEARS to be more credible online.

If Your Business Looks More Like Doctor B Than Doctor A You Are Losing TONS of Money! The Business Done For You Service Sets Your Business Up Like Doctor A

Lead generating website & social media platform

Powerful sales video that highlights his brand/values

Featured in several medical journals and articles

Persuasive client testimonials strategically placed

Visible everywhere his prospective patients search

Knows exactly what his prospects needs to hear

Is connected w customers in all social media platforms

Is listed in all medical directories

Has a powerful marketing team behind him

X A basic website or no website

X A basic or no fan page

X Minimal online presence

X Little visibility

X No marketing team behind him

X No press

Schedule a Free Business Consultation With Victor

Page 12: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Do you know where prospects that are eager to buy your products and services are?

• There are common avenues your prospects go to find your products and services.

• It’s critical that you establish visibility & credibility in each of these marketing and social media platforms

Social Media Hot Spots Content Mediums

Schedule a Free Business Consultation With Victor

Page 13: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Search engines favor web sites and content that are relevant across social media and marketing channels

• The best way to achieve this is by linking your content across these channels in a wheel or pyramid structure

• The Business Done For You Service develops all of the content and integrates over 6,120 backlinks between your web site and major social media and marketing platforms; increasing your page rank and getting you in front of prospects

Page 14: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• There are scientifically proven behaviors that are common when we browse web sites

• You must strategically place specific content in specific locations on your site to get visitors to take action and maximize sales

• In addition to placement, your web site should include: – answers to every prospect’s concerns and questions – a powerful sales video – a free downloadable information product or white

paper – an opt-in form for capturing leads and an email

campaign for converting sales – branded, focused client testimonials – graphics that compliment your brand

• The Business Done For You Service creates your

website and strategically applies these features. Schedule a Free Business Consultation With Victor

Page 15: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• There are specific on-site and off-site techniques that must be utilized to effectively rank your site

• The Business Done For You Service applies all of these techniques to your web site, increasing your page rank and maximizing traffic

On Site Optimization

Keyword Research and Analysis

Doc type analysis

Optimization of title tags, meta tags, H1, H2,

H3 tags, bold tags, description, etc…

Optimizing JavaScript, CSS and HTML codes

Optimization of non indexable attributes

Image optimization

Hyperlink Optimization

Optimization of internal link structure

External link evaluation and plan

Broken links analysis & correction

W3c validation (for home page)

HTML, Yahoo (text), and Google (XML) Site

Map creation and optimization

Website architectural correction

Content Optimization Plan

Google Analytics setup(if required)

Google Web Master setup(if required)

Off Site Optimization

Press Release Submission (25 PR Sites)

Social Bookmark Submission (150 Sites)

Drip Feed Article Submission (100 daily/25 days)

Article Directory Submissions (300 Directories)

Link Directory Submission (1300 Directories)

Blog Post Submission (700 PR1 – PR5 Blogs)

Wiki Page Submission (200 Wiki Sites)

Schedule a Free Business Consultation With Victor

Page 16: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

A recent survey on consumer behaviors indicated:

• 95% of consumers watch sales related videos • 78% forward, share or post videos they find

useful • 42% have purchased a product after viewing a

video The Business Done For You Service creates a powerful sales video that: • promotes your product and encourages

prospects to take action • drives your brand and message • captures more leads and converts more sales • boosts response from marketing campaigns • and drives traffic from social networks.

Schedule a Free Business Consultation With Victor

Page 17: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• The best way to establish yourself as an expert in your industry is to create fresh, relevant content showcasing your knowledge

– Keyword rich articles – White Papers – Press Releases – Blogs – Ebooks – Emails – Sales Video

• These information products establish credibility, generate leads and help convert sales

• The Business Done For You Service creates all of this content, markets it for you and helps you build expert status.

Schedule a Free Business Consultation With Victor

Page 18: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• You’re twice as likely to grow your business or obtain capital if you have a solid action plan to guide you

• To fully get a grasp of your business, your industry and all of the areas that drive growth you need to have the following:

– Market Research Report – Complete Business Assessment – Strategic Action Plan – Financial Action Plan – Marketing Action Plan – Sales Action Plan – Pricing Action Plan – Product/Services Action Plan – Performance Action Plan – Customer Strategy Action Plan – People Strategy Action Plan – Distribution Strategy Action Plan – Technology Action Plan

• The Business Done For You Service develops your Market Research Report, provides a set of powerful online business assessments and includes four consulting sessions where you and Victor Holman create these step by step action plans

Schedule a Free Business Consultation With Victor

Page 19: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• Increases Sales: Maximize existing revenue streams and activate new ones

• Establishes You as an Industry Leader: Stand out from your competition and be seen as a an expert and thought leader

• Major Cost Savings: Saves you thousands of dollars in research and labor

• Gain Instant Credibility and Visibility: Be Everywhere in just 42 days! And save years establishing credibility in your field

• Avoid Costly & Time Consuming Mistakes: No more strategies that simply don’t work

• Get an Edge on Your Competition: Your prospects will have no choice but to choose you over your competition

• Regain Focus: Focus on what you know best…your products and services

Schedule a Free Business Consultation With Victor

Page 20: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Package Features

Website Package

Build / modify your website (for maximum lead generation)

Joomla, Drupal, Wordpress or HTML

6 pages (Sales copy, basic info plus landing page)

Keyword research

Create the graphic designs

Opt-in email auto-responder

Email Campaign (with 5 high conversion type emails)

Publish site to all major search engines

Info Product

Package

Perform extensive research

Create 1 Information Product to sell or give away

(Whitepaper, Guide, ebook, CDs, DVDs)

Create the graphic designs

Integrate w Opt-In/Auto Responder for lead generation

Business

Consulting &

Planning Package

4 – 1 hr Consulting Sessions

Strategic Assessment & Action Plan

Financial Assessment & Action Plan

Marketing Assessment & Action Plan

Sales Assessment & Action Plan

Pricing Assessment & Action Plan

Product/Services Assessment & Action Plan

Performance Assessment & Action Plan

Customer Strategy Assessment & Action Plan

People Strategy Assessment & Action Plan

Distribution Strategy Assessment & Action Plan

Technology Assessment & Action Plan

Schedule a Free Business Consultation With Victor

Page 21: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Package Features

Marketing Package

Interview Client's Past Customers

Create client testimonials

Create Article Highlighting Your Expertise (Top quality)

Create 5 Keyword Rich Articles

Create Info Product

Create 5 Email Marketing Messages

Create 6 Press Releases

Create custom, 6 month marketing plan

Press Release Submissions to top 25 press release sites

Social Bookmark Submission to 150 Social Media Sites

Drip Feed Article Submission (100 daily for 25 days)

Article Directory Submission to 300 Directories

Link Directory Submission to 1300 Directories

Blog Post Submission to 700 PR1 – PR5 Blogs

Wiki Page Submission to 200 Wiki Sites

Market Research

Package

Industry overview

Competitive landscape

Competitive analysis

Products & markets

Major players

Industry stats

Operating Conditions

Schedule a Free Business Consultation With Victor

Page 22: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Package Features

SEO Package

Complete SEO Report

On Site Optimization

Keyword Research and Analysis

Doc type Analysis

Optimization of title tags, meta tags, H1, H2, H3 tags, bold tags,

description, etc…

Optimizing JavaScript, CSS and HTML codes

Optimization of non indexable attributes (e.g. frames)

Image optimization

Hyperlink Optimization

Optimization of internal link structure

External link evaluation and plan

Broken links analysis & correction

W3c validation (for home page)

HTML, Yahoo (text), and Google (XML) Site Map creation and

optimization

Website architectural correction

Content Optimization plan

Google Analytics Setup(if require)

Google Web Master Setup(if require)

Off Site Optimization (Link Building to over 6120 sites)

Press Release Submission (25 Press Release Sites)

Social Bookmark Submission (150 Social Media Sites)

Drip Feed Article Submission (100 daily/25 days)

Article Directory Submissions (300 Directories)

Link Directory Submission (1300 Directories)

Blog Post Submission (700 PR1 – PR5 Blogs)

Wiki Page Submission (200 Wiki Sites)

Schedule a Free Business Consultation With Victor

Page 23: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Package Features

Corporate

Branding Package

Identify corporate brand / message

Interview and/or survey past customers

Create branded testimonials

Design brand

Develop brochure, sales materials

Social Media

Package

Create, optimize and promote lead generating fan page

Create, optimize and promote lead generating Google+

page

Create, optimize and promote LinkedIn page

Setup Twitter services

Setup Instagram

Setup blogs in four top ranking blog sites

Create custom social media integration tool to manage all

social media platforms and blogs

Video Package

Write persuasive sales script

Hire voice talent

Create a powerful, high impact sales video for your business

2D, whiteboard animation, motion graphics, info/text video

Promote your sales video to top 30 video sites

Integrate your video into your web site & fan page

Schedule a Free Business Consultation With Victor

Page 24: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Package Benefits

Website Package • You’ll have a website that generates leads & profits 24/7 • Your site will be optimized to rank high in search engines

Info Product Package • You’ll be recognized as a thought leader in your field • You’ll have a sales tool to give away or sell over and over

Business Consulting & Planning

Package

• We’ll identify weaknesses and cost savings opportunities • We’ll create a profitable action plan to grow your business

Marketing Package • You’ll have increased credibility & visibility to prospects • You’ll have a proven, systematic process for converting sales

Market Research Package • You’ll know the latest trends and best growth opportunities • You’ll have key insight for future planning & decision making

SEO Package • Your brand & expertise will be promoted across 6000+ sites • You’ll have targeted backlinks from high ranking sites

Corporate Branding Package • You’ll establish a strong brand & achieve brand recognition • People will associate your firm with quality & expertise

Social Media Package • You’ll be connected with customers and prospects on all

major social media platforms • You’ll be able to publish content to all platforms in one click

Video Package • Build your brand and gain a powerful marketing advantage • Distinguish your business from competitors

YOU CAN GAIN MAXIMUM VISIBILITY AND CREDIBILITY FOR YOUR BUSINESS … IN JUST 42 DAYS!

Schedule a Free Business Consultation With Victor

Page 25: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• I am the only person providing a complete marketing, management & social media service like this. You won’t have to haggle with multiple providers and worry about selecting the right ones

• I designed it specifically for you, the hardworking small business owner, who can’t afford a high end, in house marketing department

• You get service from 10 experts for the price my competitors charge for one.

• The entire process is fully transparent and you are involved throughout

• My background is delivering high levels of service for Fortune 500 companies and federal agencies.

• I work harder, communicate better and am more driven to see you succeed

Schedule a Free Business Consultation With Victor

Page 26: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• The process is driven by a custom workflow automation tool

• You’ll be fully informed throughout the process and have access to progress

• You’ll have approval and can provide feedback on every deliverable

• Victor Holman oversees every aspect of project

• This detailed, highly efficient process is how we’re able to deliver so much value at such a low price in just 42 days…

Schedule a Free Business Consultation With Victor

Page 27: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

The Business Done For You process is so efficient, we can complete in 514 hours what other companies bill thousands of hours and charge 5x more hourly • Project Manager 80 hrs • Marketing Expert 44 hrs • Market Researcher 16 hrs • Journalist / Writer 64 hrs • Web Developer 60 hrs • Facebook Developer 10 hrs • Graphic Designer 20 hrs • Video Developer 40 hrs • SEO Expert 80 hrs • Social Media Specialist 80 hrs • Consultant 20 hrs

– TOTAL 514 hrs

Schedule a Free Business Consultation With Victor

Page 28: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

• You’ll save thousands of hours on research

• You’ll save tens of thousands of dollars on labor

• You’ll be recognized as an industry leader in your field

• You’ll gain instant credibility & maximum visibility

• You’ll avoid costly mistakes

• You’ll level the playing field w/ big budget companies

• You’ll be able to focus on your products and services

• You’ll have high visibility in your customer’s social circles

• You’ll have a winning team of expert designers, developers, videographers, social media specialists and writers on your side

• You’ll have business systems that maximize productivity, improve performance and increase sales

SO ACT NOW! Get The Business Done For You Service and Let Us Do All The Work!

Schedule a Free Business Consultation With Victor

Page 29: Victor Holman - How to Gain Instant Credibility and Maximum Visibility For Your Business, Products and Services

Thank You for reading this presentation. I hope you learned some strategies for gaining credibility and online visibility for your business.

If you would like to discuss this great opportunity in more detail, please contact me at [email protected]

https://www.facebook.com/BusinessPerformanceExpert

http://www.youtube.com/user/victorholman

http://www.linkedin.com/in/victorholman

http://www.victorholman.com/feed

https://twitter.com/victorholman