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Vietnamese behaviors in watching movies

- 34% receives the calls even while movies are on cinema.

Executive Summary

• 20’s go to cinema most often among the age groups

• As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums

• Facebook is the common website for getting movie informationfor 10’/20’s, while 30’s rely on 123phim.vn/

• Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.

• More than 80% buy food / snacks when going to see movies

• 34% receives calls even when watching movies

How often do you go to watch movies at cinema?

6

4

6

87

2

6

11

15

13

7

2

4

7

9

15

9

Everyday2-3 times/weekOnce/week2-3 times/monthOnce/monthLess than that

Lower than 19 20-29 30-39

20’s go to cinema most often among the age groups

64

36

75

25

71

29

in advance at theatres

Lower than 19 20-29 30-39

More than 2/3 fix the movies to watch before coming to theatres

When do you decide what movies to watch?

How do you check the latest movie information?

4240 39

19

25

33

1816

41 40 40

24 23

1821

11

40 40

24

46

31

24

33

7

Friendrecommendation

Cinema website CinemaFacebookfanpage

Film forums Onlinenewspaper

Youtube Review sites Movieapplication

Lower than 19 20-29 30-39

Friends, web/FB are common in general while 30’s have

strong preference in Film forums

Which website do you usually update information

about new movie?

35

21

17

12

10

8

33

24

24

14

10

13

26

27

33

13

11

15

Cinema Facebook Fanpage

Phimchieurap.vn

123phim.vn

Vn-zoom.com

Vozforums.com

Tinhte.vn

Lower than 19 20-29 30-39

10’s / 20’s rely on Facebook while 30’s are on 123phim.vn

19

55

10

1619

55

10

1611

69

4

16

Online reservation Directly purchase atmovie theater

Ask someone else helpto buy

Come to theatre inadvance for purchase

Lower than 19 20-29 30-39

More than half buy tickets directly at cinema. Ratio higher among 30’s.

How do you make seat reservations?

Which theatre do you go most?

20

8

41

8

23

7

27

22

9

33

9

31

13

22

16

4

33

9

44

24

16

CGV Cinema

Platinum Cineplex

Lotte Cinema

BHD Cinema

Galaxy Cinema

Cinebox Cinema

National movie center

Lower than 19 20-29 30-39

Lotte Cinema is the common choice for 10’s while 30’s choose

Galaxy Cinema.

Why do you choose the theatre?

Location comes to the top followed by price

38

24

24

53

36

19

14

40

22

26

53

38

20

13

46

18

22

64

38

15

15

Price

Promotion

Friends recommendation

Location

Quality

Delicious food and drink

Movie title

Lower than 19 20-29 30-39

2/3 turns to silent mode.

What do you do with your mobile phone when

watching movies?

8

66

26

13

71

1611

71

18

Turn off Silent mode Do not change anything

Lower than 19 20-29 30-39

34% receives calls even when watching movies

What do you do when you receive calls while watching

movies?

35

25

40

34 353233

20

47

Take it Do not take it Do not notice it

Lower than 19 20-29 30-39

More than 80% buy food / snacks when going to

see movies

Do you buy food and drink when watching movies?

38

43

15

4

46

39

11

5

36

51

7

6

Always

Sometimes

Rarely

Never

Lower than 19 20-29 30-39

Hollywood most popular. Half of 30’s watch Vietnamese

What types of movies do you see most?

65

16

31

3

22

24

71

19

35

12

16

28

66

22

49

9

27

33

Hollywood

Chinese

Vietnamese

Japanese

Korean

European

Lower than 19 20-29 30-39

Tell me one movie that you recommend this year

uardians of the galaxy

Survey information

• Vietnamese behaviors in watching movies

• 500 male / female Vietnamese above 18 years old in big

cities.

• Conducted on Nov 17 – Nov 21

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