Weekly Customs
TodayMarketing & Sales Strategies
Competitors
Core•Weekly Newsweek Pakistan
Category•Weekly Money Matter •Daily Business Recorder•Monthly PAGE
Strengths
• Offices in Lahore & Karachi • 4-Color regular publication• Quality contents • Excellent proofediting • Price Rs.50• Registered with SECP, FBR and
APNS• Online presence (Facebook,
Twitter & Slideshare)
Targets Fundamental Measures
• To become leading business weekly of Pakistan
• To promote causes like Peshawar Stock Exchange and $100 Billion Trade Volume
• To obtain business & quality awards (APNS, LCCI, PAS)
• To attain executive positions in Pakistan Press Council (PCP) and APNS
• Open offices in Islamabad, Peshawar and FATA
(PID Khyber Pakhtunkhwa and Department of Information FATA welcome and facilitate newspapers)
• Getting ISO-9000 certification(Services concerns are getting ISO-
9000 certificates in Pakistan like LCCI)
• Obtaining Pakistan Standard Mark from PSQRA
• Enlistment at KSE or LSE(It helps generating revenues and
quality journalism in Pakistan)• Kaizen approach for countrywide
network
Marketing Strategies Marketing Joint Venture
• Hiring TQM expert at head office • Devising advertisement discount
policy• Full-fledged offices in Islamabad,
Peshawar and FATA • Quality contents like Advertising
Services Exports of Pakistan (2013 & 2014)
• Online presence at Pinterst, SlideShare, Klout and Pring
• Out-of-Home presence of weekly Customs Today in Islamabad and Peshawar
• Branded office vehicles
1st Foreign Economic Counselors ConferenceEvent Partner: Orient Advertising or Pirana or SACVenue: Convention Center IslamabadTime: November 2013 Benefits: 1) Image building of Weekly Customs Today 2) Interaction with influential stakeholdersEvent Planner: Appointed ad agency of Weekly Customs Today
Potential Buyers (Islamabad) Sales Points (Islamabad)
Public•PM’s Secretariat (10 copies) Planning Commission (10 copies)•FBR (200 copies)•National Tariff Commission (5 copies)•ICCI & RCCI•ISE members (50 copies)•PID (10 copies)•Universities (100 copies)•Federal Tax Ombudsman (5 copies)•Competition Commission (5 copies)•Pakistan Post (5 copies)•Privatisation Commission (5 copies)•BOI (5 copies)
Book Sellers •Aabpara Market•Super Market F-6•Jinnah Super F-7•Blue Area•F-11 Markaz•Rawalpindi Murree Road•Rawalpindi Saddar
Potential Buyers (Islamabad) Potential Buyers (Peshawar)
Private•Sabro Air-conditioning•Zong China Tel•PTCL•TCS•Serena (200 Copies)•Marriott (200 Copies)•National Logistics Cell (Rwp)•TAQ Cargo (Rwp)•Frontier Works Organisation (Rwp) •Toyota Islamabad•Hattar Hygiene •SAS Group•Property Bank •Lafarge Cement•Jewelers
Private•R-Sheen•Bank of Khyber (20 copies)•Universities (20 copies)•APWA Tower•Sunrise Marketing•Housing Schemes (50 copies) •Jewelers (10 copies)
Potential Buyers (Peshawar) Sales Points (Peshawar)
Public•Governor Secretariat (5 copies)•CM Secretariat (5 copies)•KP Chamber of Commerce & Industry (5 copies)•PID (10 copies)•Universities (20 copies)•FATA Secretariat (5 copies)•FATA Development Authority (5 copies)•Provincial Housing Authority (5 copies)
Book Sellers •Saddar•Deans Trade Center
•University Road •Campuses of universities•Hayatabad
Sales Team Approach
Daily visit potential buyers for•Advertisement Collection•Subscriptions
Government departments will be motivated to release tenders like Peshawar Mass Transit and Megacity Nowshera.
Daily visit points of sales
Monday Advertising Agencies (3 to 4)Tuesday Govt. Departments (3 to 4)Wednesday Chambers of CommerceThursday Exporters in Islamabad (2 to 3)Friday Importers in Islamabad (2 to 3)Saturday Advertising Agencies (3 to 4)
Sales Team Visit Schedule
• Well furnished Office (ISE Building or EOBI Building or Blue
Area)• Regional Director (Leading & motivating the team) • Advertising Package for
advertisers and ad agencies• Office Vans (Suzuki Hi-Roof – Can be bought from
any bank)
Prerequisite for Islamabad Prerequisite for Peshawar
• Well furnished Office (Deans Trade Center or Hayatabad)• Regional Director (Leading & motivating the team) • Advertising Package for
advertisers and ad agencies• Office Vans (Buying from any commercial bank)
Management 2013Branch Ads Volume Subscription
VolumeExpenditure
Lahore
Karachi
Islamabad
Rs. Rs. Rs.
Kaizen ManagementBranch Ads Volume Subscription
VolumeExpenditure Capacity
Building Cooperation
Profit Maximizing Competition
Lahore
Karachi
Islamabad
Peshawar RD Lahore can be appointed
Khyber Agency, FATA
Much needed
RDs Quarterly Meetings
Rs. Rs. Rs.
Q: Can Customs Today survive in Pakistan?A: It is a specialized weekly and proper marketing and management can make Customs Today successful. Q: Should Customs Today display its NTN at prominent place on every edition?A: Displaying NTN will encourage good taxpayer practice in Pakistan.Q: Can branded vehicles source of promotion?A: Customs Today will tap all available media for promotion in the country. Q: Are these official marketing and sales strategies of Customs Today?A: For cutting-edge in dynamic environment, these strategies are must.
Discussion Credit
Sajid Imtiaz, Member Pakistan Society of Criminology
Feedback: [email protected]
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