Crash Course In PR By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ To shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics”
¡ “Public” is anyone who has ever or will ever form an opinion about the client
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR is telling the client what they need to hear instead of what they want to hear
¡ Best PR strategy needs the support from the good product and service they discuss § Failure will harm reputation
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR is not just about the glorified launch
¡ Good PR strategy will build and sustain brand support
¡ Incrementally changing consumer behavior and opinion over steady and candid communication to both the “Media” and “Consumers”
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR honors the client’s customers an a special way
¡ Good PR strategy enables dynamic communication on favorable to critical feedbacks
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR is proactive with idea generation and proactive approaches
¡ Good PR strategy balances the “Need” and “Need to”
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR leverages pre-‐existing relationships with influential people of the target customer or media
¡ Good PR strategy works best with trusted relationships and credibility earned over years of effort
¡ Good PR must have definition of success and measurable results
¡ Good PR strategy should have target markets, goals and reach
¡ Buzz and awareness can be tracked and measured
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR doesn’t always need famous names to get published
¡ Good PR strategy should focus on relationships and a good story
¡ Compelling and exciting story that is of interest to the Media and the consumers will always get published
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!