What make the advertising campaign of Coca-Cola successful?

Name: Nguyen Le TuanClass: TM002

PRESENTATION LAYOUT

Introduce about Coca-Cola company

The advertising campaign and results

Successful reasons

• An American multinationnal corporation• Invented in 1893• Products are available in 200+ countries• 1.8 billion drinks are servicing daily• Best-selling soft drink in most countries• Recognized as the number 1 global

brand in 2010

ADVERTISING CAMPAIGNS

“Share a Coke”

• The logo “CocaCola” is removed from the bottle and replaced by a person’s name

• The campaign started at Australia in 2011 and spread out 123 countries

• It made that people feel special and appreciate.

• People have to go out and find a bottle with their name on it, then share with their friends

“Share a Coke”

• “Share a Coke” tours will allow consumers to customize a Cocacola can for themselve

• If you don’t care too much about your name, Cocacola has alternative options: such as nickname, character…

Successful reasons

Connects with consummers on a personal level

Targeted consumers who use social media to promote the campaign

Stimulate the curiosity of consumers

Created spiritual values when people share the interest in others

Thank you for

listening