Transcript
Page 1: What's Your Story? | Planners as Marketers
Page 2: What's Your Story? | Planners as Marketers
Page 3: What's Your Story? | Planners as Marketers

EVIDENCE How I know

there’s a language problem.

Page 4: What's Your Story? | Planners as Marketers

MISSION (accept it)

Page 5: What's Your Story? | Planners as Marketers

WAR!

Page 6: What's Your Story? | Planners as Marketers

FOC

US

Page 7: What's Your Story? | Planners as Marketers

SEDUCTION A future with

unlimited freedom, mobility,

community, and beauty.

Page 8: What's Your Story? | Planners as Marketers

“Nation Roused”

Page 9: What's Your Story? | Planners as Marketers

THE SHIFT

Motorist lobby

turns to human

psychology.

Page 10: What's Your Story? | Planners as Marketers

ANTI-PLANNER Jane Jacobs,

cantankerous busybody.

Page 11: What's Your Story? | Planners as Marketers

SYMPTOMS (for new stories)

Page 12: What's Your Story? | Planners as Marketers

HEALTH “We’re from the government,

and we’re here to help poison your body with

regulated foods.”

Page 13: What's Your Story? | Planners as Marketers

CONSENSUS

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All good planners love ‘merica.

Do you?

FREEDOM FIGHTER

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Page 16: What's Your Story? | Planners as Marketers
Page 17: What's Your Story? | Planners as Marketers

SPRAWL Falling for the lies of

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MAD MEN

Enter the

Page 19: What's Your Story? | Planners as Marketers

GR

AB

ME.

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AGENT CHANGE OF

BE THE

Learn. Focus. Share.

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MORE!

#APAVA14

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