Young Lions 2012 MEDIA Competition
Dominik Neumaier, Katharina Zweng
Verloren im Gründungsdschu
ngel? weist den Weg
GründTarzan
“I was worried if my concept will work out”
“A lot of things have to be taken into account”
30% of potential foundations do actually take place – potential is high!
Some founders search on their own, others need more help – everybody is grateful for valuable hints!
Personas of founders are heterogenous
Internet is a valuable resource
“I felt lost at the beginning”
BUT:Founders often
struggle with finding the right information
WKO already offers a lot of services for founders
Young Lions 2012 MEDIA Competition
Insights
Dominik Neumaier, Katharina Zweng
To lighten up the foundation jungle
GründTarzan
Insights
Target
Young Lions 2012 MEDIA Competition
Dominik Neumaier, Katharina Zweng
Young Lions 2012 MEDIA Competition
Insights
Target
Implementation
Press: Daily Newspapers, Magazines
Online: Vienna targeting on strong coverage sites
Infoscreen
Unterstützung bei UnternehmensgründungenWKO GründTarzan lichtet den Behördendschungel für Sie!
SEA & SEO
Branding of bakery bags
Die Presse.com
derStandard.at
Dominik Neumaier, Katharina Zweng
Young Lions 2012 MEDIA Competition
Online: founder-affine sites & forums
Insights
Target
Implementation
Ambient: Amber Stix at district exchange offices, AMS etc.
App
Facebook & Xing: GründTarzan Profil
Founder workshop & meetings with testimonials in the Palmenhaus
Direct mailingBusiness card
Dominik Neumaier, Katharina Zweng
Insights
Target
Budget allocation
What do we get out of it?
is personell & memorable
Out of the box comunication
Various communication channels raise awareness in heterogeneous target group
• Online: 20% • Out of home & Ambient: 45%• Print: 35%
Young Lions 2012 MEDIA Competition
Implementation
Dominik Neumaier, Katharina Zweng