我的外資分析師生涯體驗與高雄的新學習機會

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我的外資分析師生涯體驗與高雄的新學習機會 國立中山大學管理學院

Text of 我的外資分析師生涯體驗與高雄的新學習機會

  • Markis Capital Limited (MCL)

  • 2

    - (Markis Capital Ltd)

    (DnB NOR)

    (CLSA Capital Partners)

    (Merrill Lynch)

    Sectorbase.com

    (/)

  • skill set

  • ?

    4

  • Research Assistant

    Research Associate

    Research Analyst

    Star Analyst

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  • 6

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  • = = = (Reg AC, Reg FD, etc.)

    8

  • ()

    /

    ()

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  • 10

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    Source: Bloomberg

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    Invesco Fidelity APS Blackrock Citadel JP Morgan GIC UBS and others

    Economic Daily Commercial Times Asian Wall Street Journal Financial Times South China Morning Post Taipei Times Liberty Times China Post Dow Jones Newswires CNBC Bloomberg News Bloomberg TV Reuters ChannelNewsAsia Today

    JP Morgan UBS Morgan Stanley BAS-Merrill Lynch Goldman Sachs CLSA Barclays Credit Suisse Deutsche Bank

    11

  • Marketing Trip

    12

  • Understand key drivers Keep it simple The more variables, the more

    possibility of errors

    Understand the language of investors, corporate finance, and operations

    Cyclical growth Product-driven, capacity-driven

    Selling the story Actionable ideas

    13

  • / -

    - ()

    -

    - Paul Dewberry Hunsoo Kim

    14

  • Sectorbase.com

    San Francisco Internet Start-Up Market Research Software/Internet

    What did I learn? SWOT Analysis, Total available market (TAM)

    analysis, market report writing, reading annual reports

    15

  • San Francisco Covered PC, EMS, Daily Notes, etc.

    PC Unit Shipment Forecast model

    Taipei Covered Components Yageo Unimicron, Tripod, etc. Involved in Nanya PCB pre-IPO work. Eternal Chemical

    What did I learn?

    TEJ, Bloomberg, Data gathering, reading company reports, annual reports, presenting to sales team, answering questions

    16

  • Taipei RA for Dickson Ho (Head of Research)

    TSMC, UMC Foundries DRAM price data, supply model Daily Technology note Taiwan Strategy Employee Bonus Shares China Plays (Autos, Cement, Transportation, Rubber,

    Retail/Consumer, etc.)

    What did I learn?

    Data gathering, team management, self-initiative, Taiwan GAAP accounting on bonus shares, importance of consistency in research quality, importance of developing good relationships to get company access.

    Our clients are investors, not media.

    17

  • Taipei Taiwan non-tech

    Taiwan non-tech Far Eastern Group conglomerate report

    Taiwan Strategy Politics / polling data

    Hong Kong/Singapore Asian Shipping Regional shipping stocks

    What did I learn? Research as a sales function broker votes, internal and

    external relationships, corporate access and events Industry contacts, importance of visibility and competition

    for attention. Self promotion is necessary to get attention, both internally

    and externally.

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    2005125

    NT$33.50

    NT$27.30

    0

    10

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    30

    40

    50

    60

  • 20

  • (CLSA Capital Partners)

    Singapore / Hong Kong Asian Shipping Regional shipping stocks

    Shipping, offshore maritime services, niche markets

    What did I learn? Private equity needs and demands are different.

    Business planning, operations, negotiations, board meeting preparations, investment committee demands.

    Industry presentations, conferences.

    The importance of due diligence.

    21

  • (DnB NOR) Singapore Served as Deputy

    Head of Research, Asia Covered Asian Shipping Stocks Member of management

    committee Introduced products such as the

    Experts@Lunch series of investor meetings and the Asia Energy, Offshore, and Maritime (EOM) Index.

    What did I learn? Media attention is needed for

    underserved markets Innovation needs teamwork and

    strong commitment

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    /

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    /

  • ,

    26 !

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    ,

    ,

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    -

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    IR

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  • -

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    MCL 103

    MCL 85

    MCL 105

    MCL 836

    : : http://markis.asia/terms/

    MCL 202

    MCL 232

  • /

    MCL

    35

  • :

    :

    : 36

  • (English & Chinese)

    37

  • MS-Office(WordPowerPoint

    Excel)

    38

  • (~ 8)

    39

  • Dropbox, Evernote, HelloFax, Google, WordPress

    MS Office Excel, PowerPoint, Word, Outlook (Bloomberg) IP

    Twitter SlideShare LinkedIn

    Google+ YouTube

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    Data Collection

    Tracking News - website, background, product lines, media clips

    Data Analysis

    Company data, financials, previous materials

    Financial ratios, comps Meeting requests

    Meeting the company

    Questionnaire design, Q&A, interview techniques

    IR events, sponsorships

    Investor Guide

    financials, shareholder info, background, report writing

    Formulating investment thesis, messaging plan

    Presentation Materials/Web Site

    Power Point for IR event, website content update

    Social media tools

    Working with Investors

    Investor contact/invites Investor questions, data and information needs

    Index research

    Working with Companies

    Presentation training Likely questions Regulatory dos and donts

    IR event

    chaperone corporate, Q&A notes, post-event survey

    Investor feedback Pre & post-event analysis

    Debriefing and Completion

    review, performance review, permanent job offer opportunity

    IR

  • NT$10,000

    42

  • 35

    20121015

    hr@markisasia.com

    - 2012 10

    43

  • 2012 http://internship.markisasia.com/

    (Teddy H. Tsai) (Director & CEO) 801 2092 : +886-7-241-2329 123 : 0910723698 : teddy.tsai@markisasia.com : http://www.markis.tw