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"The hallmark of any great brand is authenticity - just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important than presenting yourself in an artificially glossy manner. It used to be important for bloggers to 'find their voice' - now it's relevant to all of us."
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this is a product
Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand.
Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about a product, service or organization.”
– Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too
Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence
#4. You stopped thinking about yourself as a person years ago. Now you're a "brand".
—Top Ten Signs You Might Be A “Weblebrity”
Start-Up Business: Guy Kawasaki
Technology: Robert Scoble
Photo: http://flickr.com/photos/thomashawk/431198284/
Marketing: Seth GodinPhoto: http://flickr.com/photos/zoomar/2159635379/
The 5 B’s of Building Brand U.0
Be Ubiquitous: Create multiple streams of “you”
Be Social: Effectively manage your “social systems”
Be Interesting: Write, photograph, share, give
Photo: http://flickr.com/photos/bowbrick/1806355200/
Be Remarkable: Do something worthy of a remark
Photo: http://flickr.com/photos/thethi/2335251416/
Be Yourself: Let your personality shine through
Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
Be Yourself: let your personality shine through
“Just like the gold rush, this is going to end…what are you waiting for?”— Gary Vaynerchuk
Photo: http://www.flickr.com/photos/briansolis/2685816202/
