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Ten Stair-
steps for the
Start-up's Pyramid
Clients
Ten stair-steps
for the start-up's pyramid
Team
Project
Entre-preneur
Entrepreneur
Ten stair-steps
for the start-up's pyramid
Project
Satisfaction
Price
Ten stair-steps
for the start-up's pyramid
Team
Leadership
Complementary
Relationships
Ten stair-steps
for the start-up's pyramid
ClientsSegmentation
Communication
Sales
Loyalty
Ten stair-steps
for the start-up's pyramid
Must have clear what is undertaking and has vocation,skills and attitude for it.
In parallel, must have 40% of the funded resources needed to launch the project. (1/3 of total)
He should count on his main strong point and his weak point to compensate it.
Entre-preneur
ProjectSatisfaction
Price
It must be a product or service that can be materialized,functions, has utility and provides some differential advantage on what already exists in the market.
(Must evolve from Idea to Project)
Satisfaction
It should clearly satisfy consumer needs and cover them effectively.
ProjectSatisfaction
Price
Price
Paying whom and how much. You must ask customers how they value the new product / service and how much they would be willing to pay.
(Market Research)
TeamLeadership
ComplementaryRelationships
It is the cornerstone of the new business because has to manage everything
LeadershipThere must clearly have a project leader.
And if leadership is shared, the figure of the triangle,in any variation thereof, is the best.
TeamLeadership
ComplementaryRelationships
Complementary
They should complement the three basic functions of the company:
• Financial
• Commercial
• and Technical
TeamLeadership
ComplementaryRelationships
Relationships
It should clearly be established roles, responsibilities, dedication and remuneration of team members.
And the relationships between them,
both ownership level as a professional.
ClientsSegmentation
CommunicationSales
Loyalty
Segmentation
It must be determined the target market for the product//service and identify prospects, interested and customers. If there is a secondary target group it must be defined and consider his importance.
(Market Research)
ClientsSegmentation
CommunicationSales
Loyalty
Communication
You must define concisely the product or service in relation to satisfying the needs and secondarily, their benefits and operability.
Establish communication channels and the way to advertise it.
ClientsSegmentation
CommunicationSales
Loyalty
Sales
The company’s main objective is sell and collect in a market where people hardly buy and company must sell.
Determine sales channels and means to cover them.
ClientsSegmentation
CommunicationSales
Loyalty
Loyalty
First loyalty act is buying but company must sale more product (trade-up) or new products (cross-selling).
Customer must grow with us !
ClientsSegmentation
CommunicationSales
Loyalty
Ten stair-steps
for the start-up's pyramid
TeamLeadership
ComplementaryRelationships
ProjectSatisfaction
Price
Entre-preneur