1. AUSTOS-EKM /AUGUST-OCTOBER 2013 SAYI/ISSUE:01 TRKIYE 2023'EDORU EMINADIMLARLA Trkiye Adan Zye gerekletirdii reformlar ve kalknma hamleleri ile Cumhuriyetin 100. yl dnmnde dnyann sayl ekonomilerinden biri olmay planlyor. Bilim, Sanayi ve Teknoloji Bakan Nihat Ergn: Yerli Otomobil Konusunda Biraz Daha dealist Olmak Gerek Science, Industry and Technology Minister Nihat Ergn: It Is Better To Be More Idealistic About Domestic Automobile TURKEYMOVES TOWARDS2023 WITHFIRMSTEPS In the 100th anniversary of the Republic, with development plans and reforms from A to Z, Turkey plans to become one of the leading economies of the world.

2. STRATEGY 01 Merhaba, Strategy Dergisinin ilk saysyla sizleri selamlyor olmaktan byk mutluluk duyuyoruz. Bir kurum dergisi olmaktan te bir altyap sektr yayn olarak tasarlanan ve birok sektrel analize yer verilen Strategy, Trkiye ekonomisinin gidiatn objektif bir bak asyla ele alyor. Dergimizin bu ilk saysnda Trkiyenin ekonomik gndeminde yer alan konulara ve sektrlere odaklanma- ya zen gsterdik. Dergimizde kapak haberi olarak yer verdiimiz Trkiyenin 2023 Vizyonuna ynelik dosya almasnda Hkmetin belirdii 2023 Vizyonu ve bu vizyon erevesinde gerekletirilecek nemli projelere odaklandk. 2013 yl bu vizyon dorultusunda gerekle- ecek projeler iin nemli bir yl oldu. nc Hava- liman, nc Kpr gibi nemli projelerin yan sra Babakan Recep Tayyip Erdoann hayal projesi olarak aklad Kanal stanbul, sadece Trkiyede deil dnya genelinde de dev projeler olmas asndan nem tayor. Trkiyenin bu yeni projelerle hem 2023 Vizyonuna doru nemli bir adm atacan hem de bu projelerin ekonomik ve sosyal geliiminde nemli bir ivme yarata- cana inanyoruz. Derginin ne kan bir dier dosyas ise Trkiyenin Afrika karmas balyla verdiimiz analizimiz oldu. Dileri Bakan Ahmet Davutolunun greve gelme- siyle deien d politikamz odan Afrika lkelerine kaydrd. Hem Babakann son dnemde gerekletirdi- i Afrika gezisi hem de Gney Afrikann bakenti Cape Townda dzenlenen 23nc Dnya Ekonomik Forumu tm dnyann gzn Afrikaya evirmesine neden oldu. Afrikayla hem siyasi hem de ekonomik olarak ilikilerini hzla glendiren Trkiyenin blgedeki etkinliinin de- erlendirildii analizi keyifle okuyacanza inanyoruz. Dolu dolu bir ierikle hazrladmz Strategy Dergisinin bu ilk saysnda Trkiyenin ykselen sektrleri ve mar- kalarna ilikin analizleri de bulabilirsiniz. Sayglarmla, H. Deniz Bilecik Hello, We are pleased to present the first issue of Strat- egy Magazine. Strategy Magazine, designed to be a substructure sector publication beyond a corporate magazine and to include many sectoral analyses, ad- dresses the course of Turkish economy in an objective perspective. In this first issue, we have made sure to focus on subjects and sectors which are currently on the economic agenda of Turkey. Within the 2023 Vision of Turkey file which was included as the cover story, we have focused on important projects which will be realized within the scope of 2023 Vision of the government. The year 2013 was one that was crucial in terms of projects to be realized towards this vision. Projects such as the Third Airport, the Third Bospho- rus Bridge and Kanal stanbul, which is declared to be the dream project of Prime Minister Recep Tayyip Erdoan, are significant for being giant projects not only in Turkey but also in the world. We believe that Turkey will take a substantial step towards the 2023 Vision with these projects which will also accelerate economic and social development. Another featured file of this issue is the analysis titled Turkeys Disembarkment in Africa. Our foreign policy shifted focus towards African countries when Ahmet Davutolu took the office as Minister of Foreign Affairs. Both Prime Minister Erdoans recent visit to Africa and the 23rd World Economic Forum held in Cape Town, the capital of South Africa, attracted global attention to Africa. We hope that you enjoy the analysis in which Turkeys activities in the region are assessed as Turkey rapidly reinforces political and economic relations with Africa. In this first issue of Strategy Magazine, you can also find analyses about the rising sectors and brands in Turkey. Best regards, H. Deniz Bilecik BALARKEN / FRONT MATTER 3. AUSTOS - EKM / AUGUST-OCTOBER201302 NDEKLER / CONTENTS GRNM VIEW 04 NCKPR,YILIINDE BITECEK THIRDBRIDGETOBECOMPLETEDWITHIN THREEYEARS 05 NCHAVALIMANIIHALESIREKOR TEKLIFLEGELDI RECORDOFFERISPLACEDFORTHETHIRD AIRPORT 06 ELIKIHRACATINDARAKAMLARARTIYOR FIGURESGOUPINSTEELEXPORT 07 YENIPETROLKANUNUMECLIS'TENGETI PARLIAMENTPASSESTHENEWOILLAW 08 BAKIAISI:PROF.DR.TANERBERKSOY POINTOFVIEW:PROF.DR.TANERBERKSOY Krizsrecindekonjonktrynetimi Managingtheconjunctureduringthecrisis 10 ENERJISEKTRDEV IRKETLERINYAKIN MARKAJINDA GIANTCOMPANIESKEEPACLOSEWATCHONTHE ENERGYSECTOR Trkiye,enerjialanndayaptyatrmlarlatm dnyanndikkatiniekiyor. Turkeyarreststheworld'sattentionwith investmentsintheenergy. 18 TURZMDEBYMEEHR OTELCLYLEOLACAK GROWTHINTOURISMWILLBEENABLEDBY URBANHOTELS Bymehedefiniimdiyekadaryazturizmine odaklayanturizmsektr,ehirotelciliindeatlma geti. Sofar,thetourismsectorhasfocusedonsummer tourism;now,thespotlightisonurbanhotels. TRKIYE2023'EDORU EMINADIMLARLA HkmetTrkiye'yi10yldadnyann10bykekonomisiarasna sokacak2023Vizyonuilebataaltyapveenerjiyatrmlar olmakzereheralandaalmalarnartrd.ncHavaliman, ncKpr,Kanalstanbulgibiprojelerveenerjideyenilenebilir kaynaklarartranyatrmlar,ulatrmadakarayoluvedenizcilik alanndaatlmlarTrkiye'yesnfatlatacak. 2023Visionofthegovernment,whichwillplaceTurkeyamongst the10greatesteconomiesintheworld,ledtoanincreasedamount ofworkineveryfield,primarilyininfrastructureandenergy investments.ThroughprojectssuchastheThirdAirport,theThird BosphorusBridgeandtheCanalIstanbulandalsoinvestments madeforincreasingtheuseofrenewableresourcesinenergy productionwillenableTurkeytogoonestepahead. 32 KAPAK / COVER 10 TURKEYMOVESTOWARDS 2023WITHFIRMSTEPS 4. STRATEGY 03 68 YELKENLERFORA ALLABOARD! Trkiye'depekokkklkurulu yelkensporunaverdikleridestekle markalarnadeerkatyor. Manylong-establishedinstitutions addvaluetotheirbrandsby supportingsailing. 70 ETKINLIKRZGRI/ EVENTWINDS 2422 "BZMMZHIZLA" "SPEEDISOURBUSINESS" DO,stanbullularadahaucuz yolculukimkansalamayhedefliyor. IDOaimstoprovidecheaper transportationforthecitizensof Istanbul. 26 TRKIYE,LIMANILETMECILIINDE IVMEKAZANIYOR TURKEYGAINSPACEINPORT MANAGEMENT 38 LETMVETEKNOLOJNNLDER MARKASI:TURKCELL TURKCELL:THELEADINGBRAND INCOMMUNICATIONAND TECHNOLOGY 42 BILIM,SANAYIVETEKNOLOJI BAKANINIHATERGN:"YERLI OTOMOBILKONUSUNDABIRAZ DAHADEALISTOLMAKGEREK" SCIENCE,INDUSTRYAND TECHNOLOGYMINISTER NHATERGN:"ITISBETTER TOBEMOREIDEALISTICABOUT DOMESTICAUTOMOBILE" 48 TRKIYE'NINAFRIKAIKARMASI TURKISHINVASIONINAFRICA! 56 ZRVEYOLUNDADESTEK SUPPORTONTHEWAYTOTHETOP 61 GAYRIMENKULDEAVRUPA'NIN POPLEREHRI:STANBUL EUROPE'SPOPULARCITYINREAL ESTATE:ISTANBUL Akfen Holding A.. Adna mtiyaz Sahibi / Publisher H. Deniz Bilecik Genel Yayn Ynetmeni ve Sorumlu Yaz leri Mdr Editor in Chief H. Deniz Bilecik Yayn Kurulu / Publication Board Seda Okay Emrah Akaln Yayn Ad / Name of Publication Strategy Yayn Tr / Type of Publication Yerel Sreli / 3 Ayda Bir Trke ngilizce Quarterly, Periodical, Local, Turkish-English Ynetim Yeri / Head Office Akfen Holding Levent Loft, Bykdere Cad. No: 201 K: 11 34394 Levent/stanbul/Trkiye Infomag Yaynclk, Biliim, Tantm ve Organizasyon Hizmetleri Ltd. ti. Ebulula Mardin Cad. 4. Gazeteciler Sitesi A8 / 1 Levent stanbul Tel: (0212) 324 55 15 Fax: (0212) 324 55 05 zel Projeler Direktr Custom Projects Director Emin Grgn Yaz ileri / Editors Aynur enol Altun Nesrin Koaslan Can Grsu E. Melek Cevahirolu Kreatif Direktr / Creative Director zkan ORAL Art Direktrler / Art Directors Pnar Gven Nursabah Dadelen Ahmet elik Katkda Bulunanlar / Contributors Gzin Gzey Gizem Gzey Fotoraf Editr / Photo Editor eref Ylmaz Bask / Printing Bilnet Matbaaclk Biltur Basm Yay. ve Hiz. A.. Dudullu Organize Sanayi Blgesi 1.Cadde No: 16 Esenkent mraniye 34476 STANBUL Tel: 444 44 03 Strategy dergisi ile ilgili nerileriniz iin strategy@infomag.com.tr adresi- ne mail gnderebilirsiniz. Any suggestions about Strategy maga- zine are welcomed and should be adressed to strategy@infomag.com.tr KEIF/EHIR EXPLORE/CITY 64 BRSOLUKTALONDRA! LONDONINANUTSHELL Kklkltr-sanatkurumlarnnyan srabykldekorunmutarihi atmosferiylednyannenokziyaret edilenkentlerindenbiriolanLondra, sadecekltrgezginlerinindeil gurmelerinvealveritutkunlarnnda favorikentlerinden. Oneofthemostvisitedcitiesintheworld withitsdeeprootedcultureandarts institutionsandwellpreservedhistorical texture,Londonisafavoritedestination fornotonlyculturetravelersbutalso thosewhoappreciategoodfoodand shopping. 61 68 64 42 5. GRNM / VIEW 04 AUSTOS - EKM / AUGUST - OCTOBER2013 ncluding the construction of the third bridge to be built on the Bosphorus, the tender for Odayeri - Paaky section of Northern Marmara Motorway Project is concluded. ta naat Sanayi Ticaret A-Astaldi Joint Adventure Group won the tender which was realized according to build-operate-transfer model, by offering the shortest construction and management period of 10 years 2 months 20 days. Binali Yldrm, Minister of Transport, Maritime Affairs, and Communications stated that the investment for the bridge was estimated to be around $2,5 billion and that they planned to put it into service in 2015. he presentation of zmir which competes for EXPO 2020 with the theme New Routes to a Better World/Health for All was well-received. The presentation showed that a precious seaside land in zmir was allocated for the organization. To build tourism facilities, hospitals, SPA and entertainment centers on an area of 690 hectare is foreseen. 276 hectare of these areas would be used as EXPO area. Other competitors, Dubai, Sao Paulo and Ekaterinburg gave their presentations following zmir. The decision on the winner of EXPO 2020 will be given in November 2013 by a voting in Paris. The foundation for the Third Bridge in Bosphorus is laid. 4th round presentations of EXPO 2020 were realized in Paris with the participation of organization candidates. ThirdBridgetobecompletedwithinthreeyears zmirsteadyforEXPO2020 stanbul Boazna ina edilecek nc Kprnn yapmn da ieren Kuzey Marmara Otoyolu Projesinin Odayeri-Paaky Kesiminin ihalesi sonuland. Yap-let-Devret modeline gre yaplan ihaleyi, 10 yl 2 ay 20 gn ile en ksa yapm ve iletim sresini veren ta naat Sanayi Ticaret A..-Astaldi Ortak Giriim Grubu kazand. Ulatrma, Denizcilik ve Haberleme Bakan Binali Yldrm kprnn yatrm tutarnn yaklak olarak 2.5 milyar Dolar olarak ngrldn ve 2015 ylnda hizmete sunulmasn planladklarn belirtti. D aha yi Bir Dnya iin Yeni Yollar / Herkes in Salk temasyla EXPO 2020 iin yaran zmirin sunumu byk beeni toplad. EXPO 2020 iin zmir, sunumunda deniz kenarnda ok deerli bir araziyi organizasyon iin ayrdn gsterirken ayn zamanda 690 hektarlk bir alanda, turizm tesisleri, hastaneler, SPA ve elence merkezleri kurulmas ngrlyor. Bu alanlarn 276 hektarlk ksm da EXPO alan olarak kullanlacak. zmirin ardndan rakipleri olan Dubai, Sao Paulo ve Ekaterinburg kentleri de kendi sunumlarn gerekletirdiler. EXPO 2020nin kazanan iin son karar Kasm 2013te yine Pariste gerekletirilecek oylamada verilecek. ncKpr, yliindebitecek zmir,EXPO2020 iinkararl stanbul Boaz'na yaplacak nc Kpr'nn temeli atld. EXPO 2020 organizasyonu adaylarnn katld drdnc tur sunumlar Paris'te yapld. nc Kpr, sekiz erit ara yolu, iki hat demiryolu eridini barndrarak, 59 metre tabliye geniliinde olacak. Dnya Salk rgt: 'Son yllarda yaplan almalarla Trkiye'de salk dzeyi ok yukar ekildi. Bu nedenle zmir'in adayln destekliyoruz.' The third bridge will include an eight-lane road and a two-lane railway and bridge floor width will be 59m. World Health Organization: 'Turkey has gained a higher status in health in recent years so we support zmir's nomination.' 6. STRATEGY 05 Recordofferfor thetenderof theThirdBridge stanbula yaplacak olan nc Havaliman ihalesinin ak artrmasnda 25 yllk kira bedeli iin en yksek teklifi, 22 milyar 152 milyon Euro ile Limak n. San. ve Tic. A../Kolin n. Tur. San. ve Tic. A../Cengiz n. San. ve Tic. A../Mapa n. ve Tic. A../Kalyon n. San. ve Tic. A.. Ortak Giriim Grubu verdi. KDV ilave edildiinde rakam 26 milyar Euroyu buluyor. Bu rakam ayn zamanda Cumhuriyet tarihinde bir ihalede verilen en yksek teklif olarak tarihe geti. Yaplacak havaliman ile ilgili konuan Babakan Recep Tayyip Erdoan u anki havalimanlarnn ihtiyac karlamadn belirterek yeni havalimannn be pisti, terminal binalar ve ok sayda krkleriyle oluabilecek ihtiyalar fazlas ile karlamaya uygun olacan syledi. Erdoan, nc Havalimannn dnyann bahsedecei bir havaliman olacann da altn izdi. T he highest offer for hir- ing the Third Airport in stanbul for 25 years was given by Limak n. San. ve Tic. A../Kolin n. Tur. San. ve Tic. A../Cengiz n. San. ve Tic. A../Mapa n. ve Tic. A../ Kalyon n. San. ve Tic. A.. Joint Adventure Group as 22 billion 152 million Euro in the auction. The amount reaches 26 billion Euro when VAT is added. This amount made his- tory as the highest offer given in a tender within the history of the Republic. In his speech about the airport, Prime Minister Recep Tayyip Erdoan stated that existing airports did not meet the re- quirements and the airport to be constructed would be above and beyond the potential needs with five runways, terminal build- ings and numerous boarding bridges. Erdoan also highlig- ted that the Third Airport would be talked about all over the world. nc Havaliman ihalesirekor tekliflegeldi E konomik krizin etkilerini en fazla hisseden lkelerden Yunanistanda isizlik ora- n yeni bir rekor krarak yzde 27 oldu. Yunanistan statistik Kurumu (ELSTAT) verile- rine gre, geen yln ayn dneminde yzde 22,2 olan isizlik oran bu yln ayn aynda 26,8a ulat ve bir ylda 215 bin 735 kiinin iini kaybetmesiyle lkedeki isizlerin says 1 milyon 309 bin 71 oldu. sizlik oran kadnlar arasnda yzde 30,4 sevi- yelerinde belirlenirken, bu rakamn 15-24 ya arasn- daki nfusta yzde 59,2lik bir orana ulamas lkede zellikle genler arasnda byk sknt yaratyor. O ne of the countries effected by the eco- nomic crisis at the most, Greeces unemployment rate became record high with a level of 27%. According to the data from Hellenic Statistical Authority (ELSTAT), unemployment rate reached 26.8% and it used to be 22.2% in the same period last year. The number of the unemployed in the country became 1.309.071 since 215.735 people lost their jobs within a year. While the unemployment rate of women is defined as 30.4%, the rate reaching 59.2% within the young population, aged be- tween 15-24, causes troubles especially for the young. Yunanistanda yaplan tm reformlara ramen kriz atlatlamyor. YUNANISTAN'DA ISIZLIK REKOR SEVIYEDE UNEMPLOYMENT INGREECEATA RECORDHIGH In spite of all the reforms, Greece can not get over the crisis. Cumhuriyet tarihinde bir ihalede proje iin nerilen en yksek teklif nc Havaliman iin verildi. The highest offer for a project in a tender has been given for the third airport in the history of the Republic. YUNANISTAN'DA2013 ISIZLIKORANI UNEMPLOYMENT RATEINGREECEIN201327% % 7. AUSTOS - EKM / AUGUST - OCTOBER2013 GRNM / VIEW 06 elik sektrnde geen yla oranla yaanan fiyat dlerine ramen yln ilk be aynda 6.36 milyar dolarlk ihracat gereklemesi yzleri gldrd. Orta Dou, Kuzey Afrika ve Avrupa Birlii lkeleri ihracat yaplan blgeler arasnda ilk srada yer aldlar. elik mamulleri miktar da geen yln ayn dnemine oranla yzde 4,25 artarak 8,53 milyon tona ulat. elik ihracat ilk be ayn sonunda Trkiyenin yapt toplam ihracat yzde 10undan daha byk bir ksmn oluturdu. T rkiye, cari an en b- yk sebeplerinden biri olan enerji ithalatnda bu yln ilk be aynda yzde 9,9 orannda azalma yaad. Bu azalma sonucunda geen yln ayn dneminde 20 milyar dolara yaklam olan petrol, gaz gibi enerji rnlerinin ithalat iin denen fatura 18 milyar dolarn altna gerilemi oldu. Bylece geen yl toplam ithalat iinde 26,4 orannda olan enerji rnlerinin pay bu yln ayn dneminde yzde 22,1e geriledi. Steel industry continues to provide good news. The share of energy imports within current deficit is decreasing. elik sektr yzleri gldrmeye devam ediyor. Enerji ithalatnn cari aktaki pay azalyor. I n spite of the decrease com- pared to last years prices in steel industry, an ex- portation of $6,36 billion has been realized within the first 5 months of the year. Middle Eastern, North African and European Union countries ranked first among the re- gions of export. The amount of steel products has reached 8,53 million tonnes, with an increase of 4.25% compared to the same period last year. Steel export has constituted more than 10% of the total export in Turkey by the end of first 5 months. O ne of the major reasons of Turkeys current deficit, energy import has decreased by 9.9% within the first 5 months of this year. The disbursement paid out for import of energy products such as oil, gas was $20 billion same period last year. As a result of this decrease, it fell below $18 billion. Thus, en- ergy products share of 26.4% within total import decreased to 22.1% same period this year. ELIKIHRACATINDA RAKAMLARARTIYOR ENERJI ITHALATINDA GERILEME FIGURESGOUPINSTEELEXPORT REDUCTION INENERGY IMPORT GEENYILINAYNIDNEMINEGRE ELIKITHALATINDAYAANAN AZALMA THEDECREASEINSTEELIMPORT COMPAREDTOTHESAMEPERIOD LASTYEAR THALATIINDEENERJI RNLERININPAYI THESHAREOFENERGY PRODUCTSWITHINIMPORTS %9.9% %22.1% 8. STRATEGY 07 T rkiyenin petrol haritasn tamamen deitirecek tasar Meclis Genel Kurulunda kabul edildi. Trk Petrol Kanunu petrol arama ve retim faaliyet- lerinin artrlmasn, yatrmlarn tevik edilmesini, yerli ve yabanc sermayenin aramalarda daha fazla katlmnn salanmasn amal- yor. Yasaya gre, Trkiye, 18 petrol blgesi yerine, bundan sonra kara ve deniz eklinde iki petrol blgesi- ne ayrlacak. Arama ruhsat, arama yapmak, aratrmada bulunmak, bulunan petroll alanlar geliti- rerek bu sahadan petrol retmek ve keif bavurusunda bulunmak zere verilecek. Bavuru sahibi, ruhsat bavurusunda sunduu i program iin gerekli yatrm tutarnn yzde 2si kadar teminat verecek. Denizlerde bu oran yzde 1 olarak uygulanacak. zerinde iletme hakk sona eren sahalar, iletme ruhsat verilmek zere, Bakan onayyla mzayedeye kar- labilecek. retilen petrolden alnan devlet hissesinde, kuyu ba fiyat yerine piyasa fiyat esas alnacak. Milli parklarda arama ve iletme faaliyeti yaplmas, dzenlemeden karld. T he bill that would completely change Turkeys petroleum map is approved by the Par- liamentary Counsel. With Turk- ish Petroleum Law, it is aimed to improve petroleum exploration and production activities, promote investments and increase the par- ticipation of domestic and foreign capital into explorations. According to the law, Turkey will be territorial- ized in two petroleum areas as land and sea, instead of 18. Exploration licence will be given for making explorations, making researches, producing petroleum from explored oil areas and appyling for explora- tion. The applicant will secure 2% of the investment amount required for the business schedule offered in licence application. This rate will be applied as 1% in seas. Areas with expired operating rights will be allowed to be auctioned upon Ministers approval in order to be given operating licence. The public share taken from produced petro- leum will be based on market price instead of per well price. Activities of exploration and operation within national parks are taken out of the regulation. Yeni Petrol Kanunu ile petrol aranacak blgeler, denizler ve karalar olarak ayrlacak. Due to the New Petroleum Law, petroleum exploration areas will be territorialized as land and sea. YENI PETROL KANUNU MECLIS'TEN GETI NEWPETROLEUM LAWAPPROVED BYTHE ASSEMBLY 9. KE / COLUMN AUSTOS - EKM /AUGUST-OCTOBER201308 KRIZSRECINDE KONJONKTR YNETIMI PROF. DR. TANER BERKSOY S on 10 yln gelimelerine baknca dnya ekonomisine pe pee farkl konjonktrlerin egemen olduu grlyor. Kriz ncesinde gevek para-dk faizle simgelenen genileme- byme konjonktr ulusal ekonomilerde hzl bymeyi uyard, srkledi. 2007 mortgage krizi ile balayan sre 2008 sonrasnda sert bir yavalama-daralma konjonktrnn hakim olmasna yol at. Balangta uzun srecei tahmin edilen bu resesyon kon- jonktr umulandan nce gslenip, ters yne evrildi. Ulusal ekonomiler 2010 ylnn ikinci yarsndan itibaren yumuak bir byme srecine girdiler. Ancak, pek ok lkenin bu byme kon- jonktrne ayak uyduramad, 2012 ylnda byme ivmelerini nemli lde kaybettikleri grld. Bu dnemde dnya ekonomi- si yeniden bir yavalama, byyememe konjonktrne dnd. Piyasa ekonomilerinde bu tr konjonktr dalgalanmalarnn nasl ynetilecei meselesi tartma konusudur. Olaan hallerde, ciddi bir enflasyon ya da isizlik basks yokken, yani ekonomi denge civarnda gezerken, konjonktr ynetmek amacyla W hen we look at the last ten years progress, we fre- quently see that different cycles have prevailed in the world economy. Enlargement and growth cycle that were symbolized with loose money -- low interest rates before the crisis -- led to the rapid growth in national economies. The period that started with the mortgage crisis in 2007 caused the harsh deceleration and shrinkage after 2008. This recession course, which was predicted to last for a long time, was being resisted and reversed. National economies entered a soft growth period beginning in the second half of 2010. However it can be seen that many countries could not keep up with growth cycle and their growth slowed dramatically by the year 2012. In this period the global economy again headed toward deceleration and stagnation. Discussions regarding on how to manage the conjuncture of fluctuation in market economy are still on. In ordinary situ- ations, if there is not a serious inflation or unemployment, in MANAGINGTHE CONJUNCTURE DURINGTHECRISIS 10. STRATEGY 09 olaann dna taan politika tasarm yaplmas gerekmez. Ekonomi piyasa ileyiinin kurallarna gre yol alr. Politika uygulamas grece pasif bir konuma ekilir. Piyasalarn ileyi- ine mdahaleden kanlr. Ekonomide dengeden uzaklald izlenimi verecek sin- yaller ortaya knca, siyasi iktidarlarn merebine gre, farkl politika yaklamlar gndeme gelebilir. Bunlardan birisi dengeden sapan bir ekonomiyi yeniden dengeye dndrmek iin piyasa ileyiinin yeteceini savu- nur. Bunlar zel bir konjonktr politikalar seti tasarlayp uygulamay gereksiz grrler. Dengeye geri dnte piyasa ileyiinin etkili olmasn salamak amacyla politikalarn grece pasif karakterde kalmas ngrlr. Kamu maliyesi ve para alannda mdaha- leci tasarmlar yaplmasndan kanlr. Hatta, piyasalarn ileyiini bozaca gerekesiyle, bu tr mdahaleci politika uygulamasn sakncal bulanlar da olur. Dengeden uzaklaan ekonomilerin piyasa ileyii ile yeniden dengeye dnmesinin mmkn olmayacan dnen ikinci bir yaklam da mevcuttur. Bunlar dengeye d- nn ancak mdahale ile mmkn olacan yani ekonomiye aktif biimde mdahale edilerek konjonktrn ynetilmesi gerektiini savunurlar. Bu amaca dnk politika setleri tasarlar ve uygularlar. Politika uygulamas aktif, ou kez de proaktif olur. zellikle yavalama-resesyon konjonktrnn egemen olduu durumlarda, ekonominin yeniden byme rayna dndrlmesi iin, politikalar gevetilerek ekonomiye mdahale edilir. Piyasa ekonomilerinde iktisat politi- kalarnn hayat alan bu iki anlaya gre biimlenir. Son 10 ylda yaanan konjonktr kay- malar srecinde bunlarn nasl ynetilmesi gerektiine ilikin eski tartmalarn geri dndne tank oluyoruz. Tartma kresel krizin ilk aamasnda balad ama bu evrede kart grler sadece gr olarak kald. Hzla daralan, dibe giden ekonomilere hemen ve byk lekte mdahale edilmesi gerektii ynnde ok abuk fikir birlii olutu. Byk apl mdahaleler yapld. Hemen her yerde mali disiplin geri plana atld, bte aklar bytld. Para politikalar da ciddi lde gevetildi. Faizler dk dzeylere ekildi. ok sert olaca ve uzun srecei ngrlen yavalama-resesyon konjonktr eko- nomiler dibe gitmeden ters evrildi. Bir anlamda mdahalenin erdemi kantlanm gibi oldu. Kriz yar yoldan dndrlmt ama mdahale ile byme rayna oturmu gibi grnen ekonomiler ok gemeden tekrar teklemeye baladlar. Adeta yavalama konjonktrne geri d- nld. Konjonktrn byle geri dnmesi mdahalenin erdemi syleminin gcn azaltt. zmn piyasalara braklmasnn savunanlarn sesi daha gl kmaya balad. Konjonktr ynetiminde Piyasac m yoksa mdahaleci mi davranmak gerekir tartmas tm gcyle devam ediyor. Herkes yine kendi merebine gre tavr alyor. other words, if the economy is stabilized, it is not necessary to design a peculiar policy in order to manage the economic situation. Market economy mechanism functions in ac- cordance with its own rules. Policy executives take a passive stance. Its avoided to intervene to market mechanism. Governments may implement different politic approaches due to their own characteristics when the signals appear that give the impressions of economy is losing its stabilization. One of these approaches claims that the basic tools of market mechanism are enough to stabilize an unbalanced economy. According to this approach it is unnecessary to set and implement an exclusive policy for the conjuncture. Its envisioned that policies should re- main passive to create effectively function- ing market mechanism while regaining the balance. Its avoided to intervene to public finances and monetary. In fact they find such interventions inconvenient by reason of the possibility that may occur on market mechanism. Another approach claims that it is not possible to regain stability again without an intervention. They support the idea of intervening in an economy to manage the conjuncture. They set and implement poli- cies to this aim that are active rather than just reactive. To put an economy back on a path of growth during the deceleration and reces- sion periods, there can be intervention by loosening policies. Life spheres of economic policies in market economies take form through these approaches. Discussions on how to manage the conjuncture are back after the period of cy- clical shift in the last 10 years. Now there is a consensus that immediate interven- tions to a large extent can be necessary for shrunken and sinking economies. Discussions started at the onset of the global crisis, but in this phase opposition remained only in theory. We witnessed sizeable interventions. Almost in every case, fiscal discipline was neglected and budget deficit increased. Monetary policies loosened dramatically. Interest rates reduced. Recession-deceleration in this conjuncture was expected to last a long time and be harsh, but this was reversed. In a sense validity of interven- tion was almost approved. Not long after, the economies which were giving growth signals after the intervention started to encounter problems. Simply put, they went back a decelerating the conjuncture. This change in the conjuncture affected the intervention discourse negatively, and advocates of a free market again began being heard more and more. Discussions regarding an interventionist or free market style of economics continue but still everyone keeps acting on their own ways. KONJONKTR YNETMNDE "PYASACI MI YOKSA MDAHALEC M DAVRANMAK GEREKR" TARTIMASI TM GCYLE DEVAM EDYOR. HERKES YNE KEND MEREBNE GRE TAVIR ALIYOR. DISCUSSIONS REGARDING AN INTERVENTIONIST OR FREE MARKET STYLE OF ECONOMICS CONTINUE BUT STILL EVERYONE KEEPS ACTING ON THEIR OWN WAYS. 11. AUSTOS - EKM /AUGUST-OCTOBER201310 ANALZ-SEKTR / ANALYSIS-SECTOR ENERJISEKTR DEVIRKETLERIN YAKINMARKAJINDADnyann en hzl gelien enerji piyasalarndan biri olarak adlandrlan Trkiye, enerji alannda yapt yatrmlarla tm dnyann dikkatini ekiyor. Byme pastasndan pay almak isteyen dev irketler, 2013 ylnn en parlak sektr olarak yine enerjiyi iaret ediyor. HLYA KESKN 12. STRATEGY 11 ENERGYSECTOR FOLLOWEDCLOSELYBY GIANTCOMPANIES Turkey, one of the fastest growing energy markets in the world, draws attention through the investments made in the energy sector. Giant companies aspiring to have a share of the cake point out to the energy sector as the most promising sector of the year 2013. 13. AUSTOS - EKM /AUGUST-OCTOBER201312 ANALZ-SEKTR / ANALYSIS-SECTOR T rkiye, ekonomik gelime, sanayileme ve kentleme dinamiklerine paralel olarak yksek talep art ile dnyann en hzl byyen enerji piyasalarnn banda geliyor. Trkiyenin 2020 ylna kadar dnya ve Avrupa ortalamalarnn zerinde bymesini srdrmesi beklenirken, bu bymenin desteklenmesi iin byk lekli enerji yatrmlarnn hayata geirilmesi gerekiyor. zelletirme srecine paralel olarak sektrde rekabeti bir piyasa yapsna doru gei yaanrken son dnemdeki zelletirmeler, lisans ihaleleri ve stratejik ortaklklarla enerji piyasas hzl bir bymeye sahne oluyor. Trkiyeyi yatrmclarn gzdesi haline getiren bir dier nokta da Enerji ve Tabii Kaynaklar Bakanlnn verilerine gre elektrik tketiminin ylda yzde 6,3 orannda artmas. lkede bir enerji krizinin yaanmamas iin sektre her yl 5 milyar Dolarlk yatrm yaplmas gerekiyor. Bu durumun farknda olan byk irketler, baz alanlardan k karar alarak enerji sektrne yneldi. Ekonominin dev irketlerinin hedefi be yl iinde kapasitelerini katlayarak, pastadan en byk pay almak. Enerji ve Tabii Kaynaklar Bakan Taner Yldz da geen yl yapt aklamalarda, 2013 ylnda dorudan yatrm alan en nemli sektrn enerji sektr olacana inanyorum. Trkiye byyor, enerji sektr de ayn paralelde byyor ifadelerini kullanarak, sektrn srekli artan potansiyeline dikkat ekmiti. Enerji ve Tabii Kaynaklar Bakanl gelecek 15 yldaki yatrm ihtiyacn 100 milyar Dolar olarak ngrrken, Enerji Piyasas Dzenleme Kurumu ayn dnem iin gerekli yatrm ihtiyacn 225 - 280 milyar Dolar olarak tahmin ediyor. SEKTRDEKI BYME NASIL SRDRLEBILIR? Enerjide getiimiz yl yaanan nemli atlm- lar, aslnda sektrn gelecekteki konumunun da sinyallerini verdi. Akfen Enerji Genel Mdr Metin Yldran, 2012de yaananlar deer- lendirirken, Trkiyenin Avrupann 6. byk ekonomisi ve elektrik piyasasna sahip bir lke olduuna dikkat ekiyor. Enerji ithal bamll- yzde 71,5 iken, Trkiyenin yllk enerji talep art, 1990dan itibaren yaklak olarak yzde 4,5 mertebesindedir ifadelerini kullanan Yld- ran, enerji talebindeki yksek byme ve da bamllk ile yllk yatrm ihtiyacnn ne kadar yksek olduuna dikkat ekiyor. thalata bu denli baml olan enerji sektrndeki byme- nin pek de srdrlebilir olmadna deinen Metin Yldran, sorunun zmnn bamll- azaltc yollardan getiini vurguluyor. T leads the fastest growing energy markets in the world thanks to a high demand increase coming in parallel with the economic progress, industrialization and urbanization dynamics. While Turkey is ex- pected to continue growing more than global and European averages until 2020, large scale energy investments have to be realized to sup- port this growth. The energy sector is currently transforming into a competitive market thanks to privatization processes, and the market has been recently witnessing rapid growth due to privatizations, licensing tenders and strategic partnerships. Another fact that places Turkey among the favorite markets in the eyes of investors is the 6.3 percent annual increase in the national electric consumption according to data by the Ministry of Energy and Natural Resources. An annual investment volume of $5 billion in the sector is required to avoid a national energy crisis. The giant companies, being well aware of this fact, having decided to abandon some areas, turned towards the energy sector. The aim of these giant compa- nies is to get the largest share of the cake by doubling their capacities in five years. Energy and Natural Resources Minister Taner Yldz pointed out the ever-growing potential of the sector when he said last year, I believe that the energy sector will be the one that attracts direct investment most substantially in 2013 among others. Turkey is growing and so does the energy sector. The Ministry of Energy and Natural Resources projects that the investment need for the next 15 years is $100 billion, but the Energy Market Regulatory Authority an- ticipates that this figure will be between $225 billion and $280 billion for the same period. YILIN YALNIZCA 2.5 AYLIK DNEMNDE ELEKTRK DAITIM, DOAL GAZ DAITIM VE TERMK SANTRAL ZELLETRMELER HALELERNDE 5 MLYAR 709 MLYON DOLARLIK ZELLETRME YAPILDI. ELECTRICITY, NATURALGAS DISTRIBUTIONGRIDS ANDTHERMAL POWERPLANT PRIVATIZATION TENDERSWITHA TOTALWORTHOF $5.7BILLIONAND THEPRIVATIZATIONS OFREALESTATES WITHATOTALWORTH OF125MILLION TURKISHLIRASWERE REALIZEDJUST INTHEFIRST2.5 MONTHSPERIODOF THISYEAR. Kavakal HES Projesi Kavakal HEPP Project 14. STRATEGY 13 2012 yl da enerji sektr asndan canl bir ilem ortamna sahne oldu. Akfen HES Yat- rmlar ve Enerji retimi Genel Mdr Saffet Atc, 2012de ok fazla doal gaz ve ithal kmr lisans iin bavuru yapldna dikkat ekerken, yeni kanunla birlikte bu bavurularn bir ksm- nn geri ekilmesini beklediklerini dile getiriyor. 2012 Haziran aynda aklanan tevik sistemi ile doal gaz santrallerinin yatrm teviklerinin kapsam dnda brakldn hatrlatan Atc, yaplan dzenlemelerle plansz bir ekilde sektre girmeye alanlarn geri adm atacan dndn belirtiyor. Enerji yatrmlar bu yla ise hzl bir giri yapt. zelletirilen 18 elektrik irketinden 13nn zel sektre devri tamamlanm bulunuyor. Devir srecinde olan be irketle birlikte elektrik datm ihalele- rinden elde edilecek toplam gelirin 12,7 milyar Dolar olmas bekleniyor. DAITIM ZEL SEKTRE GETI Elektrik datmnda getiimiz dnemlerde yaplan ihalelerle zelletirme sreci tamam- land. zelletirme daresi Bakanl verilerine gre, bu yln 2.5 aylk dneminde de elektrik datm, doal gaz datm ve termik santral zelletirmeleri ihalelerinde 5 milyar 709 mil- yon Dolarlk zelletirme ile yaklak 125 mil- yon liralk tanmaz zelletirmesi yapld. Tm bunlar incelendii zaman Trkiyede elektrik datm hizmetinin tamamen zel sektr eliyle HOW TO SUSTAIN GROWTH IN THE SECTOR? Last years significant developments in the energy sector indeed pointed out to the future situation of the sector. In his assessment of the year 2012, Akfen Energy General Manager Metin Yldran pointed out that Turkey is the sixth largest economy and has the sixth largest electricity market in Europe. Turkeys annual energy demand increase is nearly 4.5 percent since 1990, while its energy import depen- dency is 71.5 percent, says Metin Yldran, demonstrating the high level of annual invest- ment need due to external dependency and the annual demand growth in energy. Noting that growth is not sustainable at all in the highly import-dependent energy sector, Yldran says that the solution lies in finding ways to decrease dependency. The year 2012 witnessed a vivid environment in terms of energy sector transactions. Saffet Atc, Akfen HEPP Investments & Energy Generation General Manager indicated that too many applications were lodged for natural gas and coal import licenses in 2012, but that some of those applications are expected to be withdrawn due to a new law. Reminding that natural gas power plants were excluded from the scope of investment incentives after the new incentive system came into effect in June 2012, Atc says that he believes those Elektrik datmnda yaplan ihalelerle zelletirme sreci tamamland. Privatization process was completed with the electricity distribution tenders. 2012'DEGEREKLETRLEN45 ADETSATINALMAVEBRLEME LEMININDEER 9.5MLYARDOLAR BILLIONDOLARS THETOTALVALUEOF45MERGERS &ACQUISITIONTRANSACTIONS IN2012 15. AUSTOS - EKM /AUGUST-OCTOBER201314 ANALZ-SEKTR / ANALYSIS-SECTOR yaplr hale gelecei grnyor. zelletirme hedefleri dorultusunda atlan admlar sektrdeki hareketlenmeleri nemli lde etkiliyor. Tamamlanan ihalelerin ardn- dan yaanan sreci deerlendiren Akfen Enerji Genel Mdr Metin Yldran, bu kapsamda alnan yolun pek de i ac olmadna dikkat ekiyor. te yandan doal gaza dayal retim lisans bavurularnda ve mevcut lisanslarda ok nemli bir kurulu gcn olduunu da vurgulayan Yldrana gre bunlarn nemli bir ksmnda realizasyon sorunlarnn beklenmesi sz konusu. Tm bunlarla birlikte hkmetin atlmlarna da deinen Yldran, hkmetin yerli kmr ve linyitlerin kullanm konusunda getirdii tevik mekanizmasnn yatrmclar iin ciddi avantajlar saladn ve nmzdeki srete bu kaynaklarn kullanmnda ciddi art yaanmasnn beklendiinin altn iziyor. Yerli ve yabanclarn odanda, datm zel- letirmelerinin yannda, elektrik retimi de yer alyor. Bunun arkasnda artan sanayi retimi bulunuyor. Uzmanlar, elektrik retiminde hid- roelektrik, jeotermal ve rzgr gibi yenilenebilir kaynaklarn da nem kazanacan, doal gazn ise cazibesini koruyacana dikkat ekiyor. DOAL GAZ ARZ SORUNUNA ZM Trkiye, enerji verimlilii ve yenilenebilir enerji kaynaklarndan yararlanmas konusunda da ciddi ilerlemelere sahne olacak. Dnya Enerji Konseyi Trk Milli Komitesi Bakan Sreyya Ycel zdene gre enerjide yerli ve yenilebilir who want to enter the sector without a plan will take a step back thanks to the configured regulations. Energy investments took a start in this year. The privatization process of 13 out of 18 privatized electricity companies was com- pleted. The transfer of to the private sector has been completed. With the completion of 5 companies intheprocess of transfer, the total revenue of electricity distribution is expected to be $12.7 billion. DISTRIBUTION IS PASSED OVER TO THE PRIVATE SECTOR The privatization process of electricity distri- bution was completed with tenders last month. According to the Privatization Administration data, electricity and natural gas distribution grids and thermal power plant privatization tenders totally worth $5.7 billion and the privatization of real estates totally worth 125 million Turkish Liras were realized within the first 2.5 months of this year. When all these are taken into consideration, it seems that electric- ity distribution services in Turkey are going to be handled by the private sector completely. Steps taken toward achieving privatization targets dramatically affect the mobilization in the market. Making an assessment about the post-tender process, Akfen Energy General Manager Metin Yldran indicates that the progress made in this regard is quite bleak. Emphasizing that the installed capacity is sig- nificant in regard to natural gas based power generation license applications and existing SAFFET ATICI Akfen HES Yatnmlan ve Enerji retimi Genel Mdr Akfen HEPP Investments & Energy Generation General Manager 2013'n ilk ayndaki elektrik tketiminde 2012'nin ilk ayna gre azalma var. 2012 ylnda, birou hidroelektrik gibi retim maliyeti dk olan 4000 MW gcnde santral devreye girdi. 2013'te talep decek ve dk maliyetli santraller devreye girecek. Bunun sonucunda da 2013 ylnda elektrik piyasasnda fiyatlar dk seyredecektir. Thereisadecreaseinthe electricityconsumptioninthefirst threemonthsof2013compared tothesameperiodlastyear.In 2012,powerplantswithatotalof 4000MWinstalledcapacity,most ofwhichisfromhydroelectricity powerplantsatalowproduction cost,cameintooperation.Demand willfallin2013andlow-costpower plantswillstepin.Consequently, pricesintheelectricitymarket willbelow. Deriner Baraj Deriner Dam 16. STRATEGY 15 kaynaklarn deerlendirilmesi son derece nem tayor. Trkiye, doal gaz, petrol gibi birincil enerji kaynaklar asndan yzde 75 orann- da da baml bir lke ifadelerini kullanan Bakan zden, Trkiyede enerji konusunda da bamllk oran ok yksek. Bu konuya zellikle dikkat etmek gerekiyor. Sorunumuzun zm ise kmr, su, rzgar ile gne gibi yerli ve yenilenebilir kaynaklara nem veril- mesinden geiyor. zellikle gne enerjisinde yaplacak atlmlar a ve insanln yaam biimini deitirecek diyerek Trkiyenin enerji konusunda izlemesi gereken stratejiye dikkat ekiyor. NKLEER NE IKACAK Karadeniz kysndaki Sinopa ve Akdeniz kysndaki Akkuyuya yaplmas planlanan iki enerji santrali, sektrde nkleer enerji konusunda yaplacak dier yatrmlar konusun- da fikir verecee benziyor. Akkuyu sahasnda nkleer elektrik santrali inaat ve iletimi ile ilgili Rusya ve Trkiye arasndaki hkmetler aras anlama 2010 ylnda imzaland. Sinopta yaplmas planlanan nkleer santralin yapm iin ise grmeler henz sryor. Sinopta kurulacak nkleer santrali Japon Mitsubishi Heavy Industries ve Fransz Areva ortaklnda yaplaca dair anlama da mays aynda imza- land. Japon Fransz konsorsiyumu tarafndan yaplacak nkleer santralde kamunun da pay olaca ve 2023e yetitirilecei bildirildi. Proje- nin 22 milyar dolara malolmas bekleniyor. lk nkleer santralin yapmna 2014te balanaca tahmin ediliyor. licenses, Yldran says that the realization of a very substantial part of these current or future licenses may come into question. Also touching upon the governments other moves in energy, Yldran says that an incentive mechanism on domestic coal and lignite use carved out by the government provides serious advantages for investors, and he underlines that a significant increase in the use of these resources is expected. Domestic and foreign investors display interest in electricity production as well as the privatizations of distribution grids. The underlying factor is the increasing industrial production. Experts point out to the fact that renewable energy sources such as hydroelec- tricity, geothermal and wind power will gain importance and the natural gas will also retain its appeal. SOLUTION TO THE NATURAL GAS SUPPLY PROBLEM Turkey will also witness significant progress in terms of energy efficiency and benefiting from renewable energy resources. World Energy Council Turkish National Committee Presi- dent Ycel Sreyya zden claims that utilizing domestic and renewable energy resources is highly crucial. President zden says, Turkey is 75% foreign dependent in terms of primary energy resources such as natural gas and oil. We need to focus on this problem. The solu- tion to this problem lies in utilizing domestic energy resources such as coal, water, wind and solar power. The ventures to be made especially in solar power will transform the life style of our people. NUCLEAR POWER WILL SHINE OUT It seems that two nuclear power plants, which are planned to be built in Sinop, a province by the Black Sea, and in Akkuyu, a district in the province of Mersin by the Mediterranean Sea, will suggest a good course of action for the future nuclear power investments in the en- ergy sector. An intergovernmental agreement regarding the construction and operation of a nuclear power plant in Akkuyu area was inked in 2010 between Turkey and Russia. Negotia- tions on the construction of a second nuclear power plant in Sinop are currently underway. The agreement was signed to build a nuclear power plant in Sinop under the joint venture of Japanese Mitsubishi and French Arevea. It is said that the public will have a share in the nuclear power plant which will be constructed by tha consortium of French and Japan. It will cost to $22 billion and be completed by 2023. Trkiye'nin 2023 hedeflerine ulamasnda nkleer santraller byk nem tayor. Nuclear power plants play a significant role for Turkey in reaching 2023 targets. METIN YILDIRAN Akfen Enerji Genel Mdr Akfen Energy General Manager Mersin'de kuracamz doalgaz kombine evrim santrali ile ilgili idari ilemlerle birlikte, ihale almalar da son hzla sryor. te yandan uygun bir rezerv bulunmas halinde, yerli linyitler kullanlarak termik santral yapabilme abalarmz devam ederken, benzer araylar, ithal kmre dayal bir santral kurulmas iin de geerli. Theadministrativeactionsas wellasthetenderworksofthe naturalgascombinedcycle plant,whichwillbeestablishedin Mersin,continueatfullspeed.On theotherhand,whileourefforts continuetobuildathermalpower plantusingdomesticligniteif availablereservesarelocated, similarendeavorsarealsomade toestablishapowerplantbased onimportedcoal. 17. AUSTOS - EKM /AUGUST-OCTOBER201316 ANALZ-SEKTR / ANALYSIS-SECTOR T Enerji Enstits Nkleer Aratrma- lar ABD Bakan Prof. Dr. Beril Turul da Trkiyenin son yllarda nkleer santraller konusunda yapt atlmlara dikkat ekiyor. Ancak bu santraller ok ksa srede kurula- bilen santraller deil ve Trkiyede planlanan bir nkleer santralin kurulumu dolaysyla yedi yldan nce olmayacaktr ifadelerini kullanan Prof. Dr. Turul, Trkiyenin 2023 hedeflerine ulamas iin nkleer santrallerin nemine vurgu yapyor. 2023 hedefleri ve daha sonraki hedefler iin Trkiyenin ok fazla enerji gerek- sinimine ihtiyac var. Bu nedenle tm kaynak- larn deerlendirilmesi gerekiyor. Eer Trkiye 2013 hedeflerine ulamak istiyorsa birden fazla nkleer santralin devreye girmesi gerekli. Eer enerji konusunda doru bir strateji izlenmez ise 2017 ylnda Trkiye bir enerji a ile kar karya kalabilir diyerek olas byk bir enerji ann nasl giderilecei sorusuna aklk getiriyor. HES PROJES ATAI Enerji sektrnn nemli noktalarndan Hidro- elektrik Santralleri (HES) alannda da 2013 y- lnda olumlu gelimeler bekleniyor. Trkiyede enerji retiminde nemli rol oynayan kaynaklar arasnda su nemli bir role sahip. Enerjide da bamll azaltlmasnda HESler nemli bir yer tutuyor. Trkiye HESler asndan rezervlerinin byk bir ksmn kullanm gibi grnse de yaplacak byk lekte santral- ler olas enerji sorunun zmnde nemli rol oynuyor. Bu kapsamda sektrn nemli oyuncularndan olan ve HES yatrmlarna 2007 ylnda balayan Akfen Holdingin hidroelektrik santrali yatrmlarnn AkfenHES ats altnda It is also anticipated that the construction of the first nuclear power plant will commence in 2014. ITU Institute of Energy USA Nuclear Research President Prof. Dr. Beril Turul pointed out to the progress made by Turkey in the recent years regarding the nuclear power plants. Prof. Dr. Turul said, However, these power plants cannot be built in a very short period of time and therefore, it will not take less than 7 years to establish a nuclear power plant in Turkey, emphasizing that nuclear power plants are highly significant for Turkey in reaching the 2023 targets. She explained possible ways of eliminating the possibility of an energy gap, saying, Turkey requires a high amount of en- ergy production in order to reach 2023 targets and also for later periods. For this reason, all resources must be utilized. For Turkey to reach 2013 targets, more than one nuclear plant has to be established. If the correct strategy is not followed in terms of energy production, Turkey might face an energy gap by the year 2017. HEPP PROJECT VENTURE In 2013, positive developments are expected in the field of Hydroelectricity Power Plants (HEPP), which is one of the important areas of the energy sector. Among the resources that play a significant role in Turkeys energy Atatrk Baraj hidroelektrik santrali Trkiyedeki hidroelektrik santrallerinde retilen enerjinin yzde 20sini tek bana karlayacak seviyede. The hydro electricity power plant of the Atatrk Dam can alone account for 20 percent of all the electricity generated in all of the hydro electricity power plants in Turkey. ELEKTRKVEDOALGAZDAITIMVETERMKSANTRAL ZELLETRMELERNDEER 5MLYAR /BILLION 709MLYONDOLAR/MILLIONDOLARS WORTHOFPRIVATIZATIONUNDERTAKENINELECTRICITY ANDNATURALGASDISTRIBUTIONANDTHERMALPOWER PLANTS PROF. DR. BERIL TURUL T Enerji Enstits Nkleer Aratrmalar ABD Bakan ITU Institute of Energy USA Nuclear Research President Trkiye'nin 2023 hedeflerine ulamas adna ihtiya duyduu enerji gereksiniminin salamas iin birden fazla nkleer santralin devreye girmesi art. Zaten Tr- kiye bu hedefleri koyduysa artk sadece 2013 deil, ondan sonraki yllarn da en parlak sektr enerji olacaktr. Eer doru stratejiler izlenmez ise 2017'de Trkiye bir enerji ayla kar karya kala- bilir. Bu nedenle tm kaynaklarn deerlendirilmesi gerekiyor. InorderforTurkeytomeetthe energydemandsrequiredto reachits2023targets,multiple nuclearpowerplantsmustcome intooperation.Inanycase, Turkeywillshineintheenergy sectorinthelateryearsaswell, ifitiscapableofmeetingthese demandsby2013.Ifthecorrect strategiesarenotfollowed, Turkeymightfaceanenergygap bytheyear2017.Forthisreason, allresourcesmustbeutilized. 18. STRATEGY 17 birletirilmesi de bu alandaki ilk gelimelere bir rnek oldu. Ve HES irketleri 28 Mart 2013 tarihi itibariyle tek at altnda topland. Bu at altnda toplamda 344 MV kurulu gce sahip 16 adet HES projesi bulunuyor. Bu projelerden bir tanesi baraj tipi olup, dierleri nehir tipidir ve Yenilenebilir Enerji Kanunu gerei, operas- yonda olduklar ilk 10 yl sresince Megavat saat bana 73 dolar alm garantisine sahip sahiptirler. HES portfynn toplam 142 MWa sahip 8i operasyonda olup, inaat devam eden 62 MW kurulu gce sahip santralin ise yl sonunda tamamlanmas planlanyor. generation, water has the largest share. In decreasing foreign dependency in energy, HEPPs play a crucial role. Although Turkey seems to have used a great portion of its reserves required for HEPPs, the large scale power plants to be established are significant in solving the energy problem. Within this scope, merger of the HEPP investments of the Akfen Holding, one of the significant players in the energy sector which began HEPP invest- ments in 2007, under the title of Akfen HES was an example of the initial developments in this field. The holdings HEPP companies were gathered under a single roof by March 28, 2013. There are 16 HEPP projects with a com- bined installed capacity of 366 MW under this roof. One of these projects is built on a dam and all others on rivers. In accordance with the Renewable Energy Law, these plants are under protection against price risk for the first 10 year of production and a purchasing guarantee of $73 per megawatt hour. Out of the HEPP portfolio, 8 plants with a total capacity of 142 MW are in operation and 3 plants with 62 MW of installed power, which are still in construc- tion, are planned to be completed by the end of the year. Enerjide da bamll azaltmak iin HES yatrmlar nemli bir alternatif. Neque porro quisquam est, qui dolorem ipsum quia dolor sit. TRKYE'DE ELEKTRK TALEP ARTII YILLIK YAKLAIK YZDE 7-8 CVARINDA K BU ORAN LE N'DEN SONRA KNC SIRADA GELYOR. INCREASE IN ENERGY DEMAND IN TURKEY IS APPROXIMATELY 7-8% EVERY YEAR, COMING IN SECOND AFTER CHINA. SREYYA YCEL ZDEN Dnya Enerji Konseyi Trk Milli Komitesi Bakan WorldEnergyCouncilTurkishNational CommitteePresident Trkiye'de elektrik enerjisine olan talep ylda yzde 7-8 orannda art gsteriyor. Bu yzden nmzdeki 10 ila 15 yl ierisinde mevcut kurulu santral dzeyinin iki katna - karlmas lazm. Artan elektrik talebinin karlanmas iin bu kapasite artrlmal. Trkiye'nin bu sre zarfnda 225-250 milyar dolar yatrm yapmas gerekiyor. Turkey'selectricitydemand increasesapproximately7-8% everyyear.Inordertomeet thisincreaseindemand,the existinginstalledcapacitymust bedoubledwithinthenext10to 15years.Turkeyneedstoinvest $225to250billionwithinthis period. Mersin Anamur HEPP PROJECT Mersin Anamur HES Projesi 19. GRNM / VIEW AUSTOS - EKM /AUGUST-OCTOBER201318 H aving focused on summer tourism, defined as sea-sun-sand, for industrial growth since 1980s, Turkey is changing its targets in tourism area. With the investments increasing in tha Anatolian cities by means of economic growth, tourism industry has headed for those cities in recent years. Local investors and foreign hotel operators head toward urban hotels since the bedspace in southern cities, leaded by Antalya, and in Aegean Region cities reached saturation point. Having witnessed this change within last 5-7 years, foreign chains break into Turkish market with an aim of achieving growth in urban hospitality. NEW AIRPORTS ATTRACT TOURISM INVESTMENTS Mr. Fehmi Kfteolu, Editor of Ekin Group that organized EMITT Tourism Fair, states that 1 980li yllardan bu yana turizm sekt- rndeki bymesini deniz-gne-kum olarak tabir edilen yaz turizmine odak- layan Trkiye, artk hedef deitiriyor. zellikle ekonominin gelimesiyle birlikte Anadolu illerinde de artan yatrmlar son yllarda yn bu illere evirdi. Antalyann ba ektii gney illeri ve Ege Blgesinde yatak kapasitelerinin doyum noktasna ulamas yerli yatrmclar ve yabanc otel iletmecilerini ehir otellerine yneltiyor. Bu deiimi gren yabanc zincirler de ehir otelciliinde byme hedefiyle Trk pazarna giri yapyor. YEN HAVALMANLARI TURZM YATIRIMLARINI EKYOR EMITT Turizm Fuarn dzenleyen Ekin Gru- bu Editr Fehmi Kfteolu, ehir otellerinin geliimde havaclk sektrnn bu illerde EHIR OTELCILII KONSEPTI DENIZ- KUM-GNE TURIZMINE ALTERNATIF OLUYOR. URBAN HOSPITALITY CONCEPT IS BECOMING AN ALTERNATIVE TO SEA-SAND-SUN TOURISM. TURZMDEBYME EHROTELCLYLE OLACAK Byme hedefini imdiye kadar yaz turizmine odaklayan sektr, ehir otelciliinde atlma geti. Hem yerli hem de yabanc gruplar sadece stanbul, zmir, Ankara deil Anadolu illerini de hedefine alarak bymeye odakland. Anadolu'daki tevikler, havaalan yatrmlar ve i hat seferlerinin artmas bu illere olan turizm tesisi talebini artryor. DLEK TA 20. STRATEGY 19 ANADOLU'DA YENI AILAN OTELLER 'ARTIK TURIZMDE BIZ DE VARIZ' DIYOR. NEW HOTELS IN ANATOLIA ARE GETTING INCLUDED IN TOURISM. TOURISMTOGROWBY URBANHOSPITALITY Having focused on summer tourism for industrial growth, tourism industry is leaping forward in urban hospitality. Both local and foreign groups focus on growth by including not only stanbul, zmir, Ankara but also other Anatolian cities in their scope. The demand for tourism facilities in those cities is increasing by incentives in Anatolia, airport investments and the increase in domestic flights. yapt yatrmlarn byk nem tadn belirtiyor. Kfteolu, Bu illerde iletmeye alan yeni havalimanlar, i hatlarda uua balayarak ehirler arasndaki mesafeleri k- saltan havayollar ve yaplan altyap yatrm- larnn bu illerin gelimesinde ve yeni turizm yatrmlarn ekmekte byk katks oldu diyor. Turizmin bugne kadar ky eridine s- ktn ve yeni yatrmlarla Trkiye geneline yayldna dikkat eken Kfteolu, Yat- rmclar bir ili ele aldklarnda buraya AVM, rezidans, otel yaplabilir mantyla bakyor. Daha sonra bu seenekler arasnda en fazla en az kr getireni eliyorlar. Otel yatrmlar da bu anlamda en fazla varlk deerine sahip yatrmlar olarak n plana kyor. Bu da yatrmclar artk sadece byk ehirler deil Anadolu ehirlerinde de bir gayrimenkul yatrm yapacaklar zaman otel yatrmna ynlendiriyor diyor. investments in aviation industry into those cities play a big role in development of urban hospitality. Kfteolu says, New airports in these cities, airlines shortening intercity distances by arranging domestic flights and investments in infrastructure made big contributions in developing these cities and attracting new tourism investments. Having emphasized that tourism had stuck in coasts until today and expanded through Turkey by new investments, Kfteolu added, Investors consider a city within its availability of constructing a shopping mall, residence or hotel. Afterwards, they identify the most and the least profitable investments. Hotel investments stand out having the highest asset value and this leads the investors to invest in hotels when they are to make real estate investments not only in big cities but also cities of Anatolia. 21. GRNM / VIEW AUSTOS - EKM /AUGUST-OCTOBER201320 YERL - YABANCI ZNCRLER SIRADA Bu, iin yatrm taraf. Bunun bir de iletme taraf var ki hem yerli hem de uluslararas zincirler bir yerde otel aacaklar zaman nce o ilin hava- yolu ile ulalabilir mesafede olup olmad, nfusu, gelimilik dzeyi gibi kriterlere bakyor. Son yllarda Anadolu illerindeki gelime ivmesi sadece gayrimenkul yatrmclarn deil otel iletmecilerinin de ilgisini ekiyor olacak ki eskiden Ankarann sadece yerel otel markalarn grrken artk hem yerli hem de uluslararas markalarn birbiriyle yart pazarlar haline geldiklerini gryoruz. rnein Trk pazarna giren zincir gruplardan Accor, yatrmlar Akfen tarafndan gerekletirilen Novotel ve Ibis marka- laryla Anadoluda byme ivmesini ilk yakalayan gruplardan biri oldu. Grup, bugn Akfen GYO - Accor stratejik ibirlii ile Trkiye genelinde ve evre lkelerde 19 otele ulat. Yine ayn ekilde Hilton Hotels grubu eskiden sa- dece stanbul, Ankara, zmir gibi byk ehirlerin dnda otel amazken ABD ve Avrupadaki kresel ekonomik krizin de etkisiyle Trkiye gibi baz lkelerde byme hedeflerini takvimine ald. Grup 5 yl iinde Ordudan Hataya lke genelinde yeni aaca iletmelerle Trkiyedeki otel saysn 50ye karma LOCAL - FOREIGN CHAINS IN LINE This is the investment aspect. There is also a management aspect; when opening a hotel, both local and international chains consider some criteria such as the accessibility of the city via airway, population, level of development. The acceleration of development in Anatolian cities in recent years must have drawn the attention of both real estate investors and hotelkeepers, because there used to be only local hotel brands of Ankara within those cities whereas now they have become competitive markets both for local and international brands. For instance, one of the chain groups in Turkish market, Accor Group has become one of the first groups to gain growth speed in Anatolia, with its brands Novotel and Ibis, investments of Akfen. Today with Akfen GYO-Accor strategic alliance, the group has 19 hotels across Turkey and in nearby countries. Likewise, although the group of Hilton Hotels used to open hotels only in big cities like stanbul, Ankara and zmir, they added growth targets to their agenda in some countries such as Turkey, by the effect of global economic crisis in the USA and Europe. The group aims to have 50 hotels in Turkey within 5 years by opening new hotels from Ordu ACENTELER DE KLTRE ODAKLANDI AGENCIES ALSO FOCUSED ON CULTURE Turizm yatrmlarnn tevik kapsamnda yer almas nemli. Ekin Grubu Aratrma Birimi'nin raporuna gre Hazine'den yatrm tevik belgesi alan yatrmlarda Anadolu'nun ald pay 2003'te yzde 23 seviyesindeyken 2010 itibariyle bu oran yzde 66'ya kt. Bu oran Anadolu'nun son dnemde yatrmclar iin nemine dikkat ekiyor. 2015 ylna kadar 300 kadar yeni turizm tesisinin daha alacan ngren aratrmada Anadolu kentlerinde yzde 33 orannda art yaanacana da dikkat ekiliyor. Includingtourisminvestmentswithinincentivescope isimportant.AccordingtothereportofEkinGroup's ResearchUnit,whileAnatolia'sshareininvestments whichhaveinvestmentincentivecertificatefromthe treasurywas23percentin2003,therateincreased to66percentby2010.ThisratepointsoutAnatolia's significanceforinvestorslately.Anticipatingthat around300newtourismfacilitiesaretobeopened until2015,theresearchshowsthatAnatoliancities wouldhaveanincreaseof33percent. VELI ILSAL An Tur Ynetim Kurulu Bakan Chairman of An Tur IBIS - ALSANCAK/IZMIR HILTON GARDEN INN 22. STRATEGY 21 hedefi koydu. Grup sadece Hilton ve Conrad markalaryla deil 3 ve 4 yldzl kategorisin- deki Garden Inn, Hampton by Hilton gibi alt markalarla da bymeyi hedefliyor. 2008den bu yana Trkiyede 5 otel aan Starwood Grubu ise hedef b- ytt. u anda 10 otelle hizmet veren grup, 5 ylda bu sayy ikiye katlayacak. Starwood Grubu Dnya Bakan Frits van Paasschen, Trkiyede ok iyi bir gelime gsterdiklerini ve 2018e kadar otel saysn 20ye karmay hedeflediklerini sylemiti. Paasschen sadece Sheraton ve Le Meridien gibi 5 yldzl markalaryla deil Aloft gibi 4 yldz kategorisindeki markalar da Trkiyeye getire- ceklerini sylemiti. Hem yabanc hem de yerli gruplarn bu eilimi Trkiyenin nmzdeki 10 ylda turizm sektrne ilikin ipular veri- yor. 2023 ylna gelindiinde Trk turizmi sadece Akdeniz ananda yaz tesisleriyle turizmden pay almayaca- n, artk Anadolu illerindeki iddial yatrmlarla kltr ve i turizminden de daha fazla pay koparacann sinyallerini veriyor. to Hatay. The group targets to grow not only by the brands of Hilton and Conrad but also with subbrands in 3 and 4 star category, like Garden Inn, Hampton by Hilton. Having opened 5 hotels in Turkey since 2008, Starwood Group aimed for the sky. The group currently providing service with 10 hotels will double this number in 5 years. Starwood Group Worldwide President Frits van Paasschen said that they came a long way in Turkey and aimed to increase number of their hotels to 20 until 2018. He also said that the new hotels would not only be of 5 star brands like Sheraton and Le Meridien and that they would bring brands from 4 star category, such as Aloft, to Turkey. This inclination of both foreign and local groups gives clues on Turkeys tourism industry for the coming 10 years. These clues indicate that, in 2023, Turkish tourism industry would not get a share only from summer facilities around the Mediterranean, but also get more share from cultural and business tourism by the investments in Anatolian cities. Accor Grubu'nun Akfen GYO ile olan ibirliinde srekli olarak yeni ehirler ve yatrmlar gndeme gelmekte ve baaryla devam eden operasyonlarn yeni oteller ile desteklenmesi konusunda almalar devam etmektedir. u anda stanbul, Trabzon, Gaziantep ve Kayseri'de bu- lunan Novotel'lere stanbul Karaky Novotel'in de ek- lenmesi ile say bu say bee kacak. bis'te ise stanbul, Adana, Kayseri, Bursa, Eskiehir, stanbul Esenyurt, Gaziantep otellerine ek ola- rak bis zmir Haziran aynda ald. Bunu takiben bis Ankara projesinin ise inaat devam ediyor. 2005 ylnda Avrupa'nn en byk otelcilik grubu Accor ile stratejik ortaklk anlamas imzalayarak Novotel ve bis markalarn Trkiye'ye getiren Akfen GYO, otel ynetiminden ziyade projesini gelitirdii ve ina ettii otelleri uzun dnemli kira szlemeleri ile Accor'a kiralayarak uzun vadeli kira getirisi elde edilmektedir. Hayata geirdiimiz ve geirmeyi planladmz otel projeleri ile gerek otel adedi, gerekse oda says toplam asndan Trkiye ve evre corafyann balca otel yatrmclarndan biri olmay hedefliyoruz. New cities and investments are consistently brought to agenda in the cooperation of Accor Group with Akfen GYO and works are under way to support these successful operations with new hotels. There will be 5 Novotels with stanbul Karaky Novotel participating in other Novotels in stanbul, Trabzon, Gaziantep and Kayseri. On the other hand, bis zmir is opened in June in addition to stanbul, Adana, Kayseri, Bursa, Eskiehir, stanbul Esenyurt and Gaziantep bis hotels. Following this, bis Ankara project is under construction. Akfen REIT has brought hotel brands of Novotel and bis to Turkey as a result of its partnership agreement signed with the biggest hotel group of Europe in 2005, the Accor. Thus, after developing and building hotels, Akfen REIT does not manage but rents them to Accor by means of enduring renting contracts and so has been receiving long-term rent income. We aim to become one of the Turkey's and the regions' leading hotel investors in terms of not only the number of rooms, but also amount of hotels that we have realized and have intended to carry out. BIRLII SALAM ADIMLARLA DEVAM EDIYOR BALICA OTEL YATIRIMCILARINDAN BIRI OLACAIZ COOPERATION CONTINUES WITH FIRM STEPS WE WILL BECOME ONE OF THE LEADING HOTEL INVESTORS MURAT KADAIFCIOLU Accor Trkiye Genel Mdr General Manager of Accor Hotels Turkey VEDAT TURAL Akfen GYO Genel Mdr Akfen REIT General Manager 23. ANALZ-MARKA / ANALYSIS - BRAND AUSTOS - EKM /AUGUST-OCTOBER201322 Bizimimiz Hzla"stanbul Deniz Otobsleri (DO), artan talepler dorultusunda, yeni hatlar aarak ve maliyetleri daha da drerek stanbullulara daha ucuz yolculuk imkan salamay hedefliyor. GZN GZEY DO (Istanbul Fast Ferries) aims to provide Istanbulites with cheap transportation opportunity by cutting costs and opening new lines in accordance with emerging demands. "SpeedisOur Business" " 24. STRATEGY 23 taraf denizlerle evrili stanbul iin en hzl ulam seenei olan stanbul Deniz Otobsleri (DO), mteri bek- lentileri dorultusunda inovasyon merkezli bymesine hzla devam ediyor. 2010 ylna kadar stanbul Bykehir Belediyesinin (BB) idaresinde devam eden byme, 2011 ylndan bu yana TASS (Tepe-Akfen-Souter- Sera) Ortak Giriim Grubu ile ykseliini sr- dryor. Hem Trkiyede hem de yurt dnda olduka dikkat eken ve 2012ye gre 2013n ilk eyreinde tad yolcu saysn yzde 100 artran DO, sefer yapt tm hatlarda byk ilgi gryor. DONUNYOLCULUU DO, Genel Mdr Ahmet Paksoyun greve geldii 2004 ylndan bu yana pek ok deiim geirdi. 1987 ylnda stanbulun trafik sorununa deniz yoluyla zm getirmek iin kurulan DO, 2010 ylnda BB, 2011 ylnda TASS Ortak Giriim Grubuyla deniz tamacl alannda faaliyetlerine devam etti. Genel Mdr Ahmet Paksoy, bugn geldikleri noktay son alt yla dair rakamsal verilerle zetliyor: Alt yl nce 11 milyon yolcu tayan DO, bugn 51 milyon yolcu tayor. Bizim iimiz hzla derken gvenilirlii, rahatl ve ekonomik avantaj bu srece dhil eden DO Genel Mdr Paksoy, DOnun, zelletir- menin hemen sonrasnda stanbulun en hzl ulam seeneklerinden biri olmay hedefledi- ini sylyor. Bu hedefleri gerekletirirken yatrmlara devam edeceklerini syleyen Paksoy, Yatrmlarmz her zaman sryor; teknolojiye yatrmmz, gemilerdeki, iskeleler- deki, yeni hizmet alanlarndaki yatrmlarmz, DO, which is the quickest trans- portation choice in Istanbul, a city encompassed by sea on three sides, rapidly continues with innovation-driv- en growth in accordance with customer expectations. The growth of DO con- tinued under the Istanbul Metropolitan Municipality until 2010, and since 2011 the company continues to rise under the management of TASS Joint Venture (Tepe-Akfen-Souter-Sera). DO, which stands out both in Turkey and abroad increasing the number of passengers by 100 percent year-on-year in the first quarter of the year, draws a great deal of interest on all its lines. THE JOURNEY OF DO DO has gone under many changes since General Manager Ahmet Paksoy took office in 2004. DO was brought into existence in 1987 as a remedy to the traffic problem of Istanbul. It contin- ued its activities in the sea transporta- tion under the Istanbul Metropolitan Municipality in 2010, and under TASS Joint Venture beginning from 2011. General Manager Ahmet Paksoy sums up the point reached in the last six years with figures: DO increased the number of passengers to 51 million today from 11 million six years ago. Speed is out business, says Paksoy while includ- ing reliability, comfort and economic advantage to the transportation pro- cess. DO aimed to become one of the cheapest transportation alternatives in "DORU UYGULAMALARLA YOLCU SAYIMIZI ARTIRMAYA DEVAM EDYORUZ." "WE KEEP INCREASING THE NUMBER OF PASSENGERS WITH RIGHT PRACTICES." DO, hat kapasitelerini artrmay hedefliyor. DO aims to increase its route capacity. 25. ANALZ-MARKA / ANALYSIS - BRAND AUSTOS - EKM /AUGUST-OCTOBER201324 mthi bir sadakat program olan DOCLUB iin yatrmmz Bizim amacmz mteri odakl yolculuumuzda hep ileriye yrye- bilmek diyerek DOyu daha ileri gtrmek iin ok altklarn dile getiriyor. ROTAMTERIMEMNUNIYETI Mteri memnuniyeti baz alndnda DO geri dnler konusunda olduka iddial. 2012 Kasm ve Aralk aylar arasnda d- zenlenen hesapl bilet kampanyas buna bir rnek. Bu geri dnten memnun olan DO Genel Mdr Ahmet Paksoy da 71 bin yolcu ve 12 bin ara sahibinin bu kampanyadan faydalandn belirterek, kampanyay 2013 sonuna kadar srdrme karar alm. Ahmet Paksoy 4 Ocak 31 Mart 2013 kampan- yamzda 20 Mart gnne kadar tadmz yolcu says 234 bin, ara says ise 35 bin. Istanbul following its privatization, he says. Noting that investments will continue while achieving these goals, Paksoy says, We keep investing all the time investments in technol- ogy, ferries, piers, new service areas, and DOCLUB, a wonderful customer loyalty program Our goal is to al- ways advance in our customer-based journey. THE ROUTE TO CUSTOMER SATISFACTION DO is quite assertive in returns when it comes to customer satisfac- tion. The affordable ticket campaign held in November and December last year is an example. Satisfied with this return Paksoy says some 71 thousand DO'NUN YOLCULUU THE JOURNEY OF DO HEDEFLER BYYOR GROWING GOALS MLYON/MILLION DO'NUN2013'TE TAIMAYIHEDEFLED YOLCUSAYISI THETARGETED NUMBEROF PASSENGERSIN2013 52 MLYON/MILLION DO'NUN2013'TE TAIMAYIHEDEFLED ARASAYISI THETARGETED NUMBEROFVEHICLES IN2013 9.5 1987 1998 2003 2004 2005 2007 800yolcuve200arakapasiteli ikiadethzlferibotinaettirilerek aratamaclnabaland. Vehicletransportationoperations weregivenastartbyhavingtwo fastferriesconstructed,eachwith acapacityof800passengersand 200vehicles. 588yolcuve112arakapasiteliiki adethzlferibotsatnalnarakPendik- Yalovahattndaseferekonuldu. Twofastferrieseachwithacapacity of588passengersand112vehicles werepurchasedandserviceswere givenastartonthePendik-Yalovaline. Nisan'da225arave1200yolcu kapasiteliOsmanGazi1Hzl FeribotuDOfilosunakatlarak yenialanYenikap-Bursa hattndaseferebalad. InApril,OsmanGazi-1fast ferrywithacapacityof1200 passengersand225vehicles joinedtheDOfleettostart runningonthenewYenikap- Bursaline. 499yolcukapasiteliikidenizotobsylestanbul BykehirBelediyesibnyesindehizmete balad,1996ylnakadardenizotobssaysn 14'ekartt. DOstarteditsoperationswithinthestructureof IstanbulMetropolitanMunicipalitywithtwosea busseseachwithacapacityof499passengers andby1996thenumberofseabussesgradually increasedto14. DO,onlinerezervasyonvesat sisteminegeerek,internetzerinden kredikartylailkbiletinisatt. DOgaveastarttoitsonline reservationsandsalesservicesand solditsfirstticketpurchasedonline withcreditcard. Mart'taTrkiyeDenizcilik letmeleri'ne(TD)balehir hatlarnnynetimi,vapurveiske- lelerlebirlikteDO'yadevredildi. Themanagementofcitylines withinthestructureofTrkiye Denizcilikletmeleri(Turkey MaritimeOrganization)was transferredtoDOwithallits ferriesandpiers. 26. STRATEGY 25 Bilhassa smestir tatilinde olaanst bir ilgiyle karlandk. Geen yla kyasla yzde 100lk bir art yaand. Smestir tatili dne- minde 400 bine yakn yolcu 52 bin civarnda ara tadk. szleriyle bu ilgiyi anlatyor. zelletirme sonras yolcu saysnda ilk bata radikal bir deiim yaanmadna da dei- nen Paksoy, doru uygulamalarla baarya ulatklarn sylyor. 2013 ylnn ilk be aylk dneminde bir nceki yla gre yolcu saysnda yzde 20, ara saysnda yzde 22lik artlar yaayarak tarihinin en yksek rakamlarna ulatklarn belirten Ahmet Paksoy, zelletirme ncesi dnem baz aln- dnda da yolcuda da yzde 18, arata yzde 4lk bir artn yakalandn vurguluyor. Yeniliklerle almalarn srdren DO, 2013 btesinde 12 ayda 52 milyon yolcu, 9,5 milyon ara saysna ulamay hedefliyor. passengers and 12 thousand vehicle owners benefited from the campaign; consequently he decided to extend the campaign until 2013. Paksoy expects the same level of interest for the spring campaign: The number of passengers and vehicles hit 234 thousand and 35 thousand respectively as of March 20 in the campaign between January 4 and March 31, 2013. Particularly, an extraordinary interest was shown in semester holiday. There was a 100 per- cent increase compared with last year. Noting that there was not a radical increase in the number of passengers initially after privatization, Paksoy says, success came with right practices. DO aims to reach 52 million passen- gers, 9.5 million vehicles in 2013. "BZM MZDE DENEYM VE USTALIK, DENZDEN ANLAMAK, DALGALI ZAMANDA DA ROTAYI H AIRMADAN YOL ALMAK ESASTIR." "EXPERIENCE, MASTERY, KNOWING OF THE SEA AND CRUISING IN A WAVY SEA WITHOUT MISSING THE ROUTE CONSTITUTE THE BASIS OF OUR BUSINESS." 201220112010 Mart'taDOBSseferleribalad. InMarch,DOBSserviceswere started. Haziran'daDOzelletirildiveynetimi TASS(Tepe-Akfen-Souter-Sera)Ortak GiriimGrubudevrald. DOwasprivatizedandTASSJoint Venture(Tepe-Akfen-Souter-Sera) tookoverthemanagement. Eyll'de,34adetyolcuvapuruve 49iskele,BBitirakiolanehir HatlarA..'yedevredildi. 34passengerferriesand49piers weretransferredtoehirHatlar A..,asubsidiaryofIstanbul MetropolitanMunicipality. Kasm'daBozcaadaArabaVapuruDO filosunakatld.Filodakigemisays 53'ekarld. InNovember,BozcaadaCarFerry becameapartofthefleetincreasing thenumberofDOshipsto53. Aralk'taTrktersanesindeinaedilen SuhuletarabavapuruDOfilosuna katld. InDecember,Suhulet,adomestically builtcarferryjoinedtheDOfleet. Kasm'daUlusalKalite Bykdl'nald. InNovember,IDOwas honoredwiththeNational QualityAwards. 27. ANALZ-SEKTR / ANALYSIS - SECTOR AUSTOS - EKM /AUGUST-OCTOBER201326 TURKEYGAINS PACEINPORT MANAGEMENT TRKIYELIMAN ILETMECILIINDE IVMEKAZANIYOR MERSIN ULUSLARARASI LMANI MERSIN INTERNATIONAL PORT E. MELEK CEVAHROLU MR 28. STRATEGY 27 E tkin ve youn denetim neticesinde 2002 ylnda 37 olan tersane says 2012 ylsonu itibariyle 71e ykselirken, hem zel hem de kamusal sektrde yaanan gelimeler liman sektrne ivme kazandrd. Trkiyenin darya alan kaps olan limanlarda yk ve konteyner ellelemeleri 2003 ylna kyasla bugn toplam yk ellelemesinde yzde 91, konteyner ellelemesinde ise yzde162 art gerekleti. TK tarafndan aklanan rakamlara gre 2009 yl itibariyle Trkiyenin uluslararas ticaret hacminin yaklak yzde 58ini deniz tamacl oluturuyor. Trk limanlarndaki kargo trafii ise artan bir grafik gsteriyor. Trkiye Liman let- mecilii Derneinin verilerine gre, Trk liman- larndaki toplam konteyner trafii hacmi BYBO (Bileik Yllk Byme Oran) yzde 10,4lk art gstererek 2003 ylnda yaklak 2,5 milyon TEUdan (1 TEU 20 feetlik koyteyneri ifade eder ve 34 metrekplk bir hacme sahiptir) 2009 y- lnda 4,5 milyon TEUyu aan bir rakama ulam grnyor. Drewry Raporuna gre ise konteyner trafiinin 2025 ylnda 15 milyon TEUyu aaca ngrlyor. Trkiyede 2004 ylndan itibaren hz verilen ve itina ile uygulamaya konulan zelletirme almalar bu bymeye byk katk salad. zelletirmeler ile liman hizmetlerinin etkinlii ve verimlilii artarken, ulusal ve blgesel rekabet de ivme kazand. Kruvaziyer turizmi de limanlarn gelimesinde bir dier nemli faktr olarak beliri- yor. Yaplan almalar sonucunda, limanlarmza urayan kruvaziyer gemi says 10 ylda yzde 83 artt. D ticarette yaan ykselie paralel ola- rak yeni limanlar devreye sokulurken, mevcut limanlarn yenilenmesine hz verildi. 2011 yl iinde Trkiyenin batya alan deniz kaps zmir andarlda liman inaat temeli atlrken, Karadenize alan kaps Filyosta mar Plan onayland. Ayrca yine bu kapsamda limanlarn evreye duyarl zelliklerinin n plana karlmas iin almalar balatld. B y the end of 2012, the number of dockyards increased to 71 from 37 in 2002 as a result of effective and intensive inspection, and port industry gained speed by the developments both in private and public sector. Load handling increased by 91 percent and container handling by 162 percent as against 2003 in ports which are Turkeys doors. According to the figures announced by TK, maritime transport has been constituting around 58 percent of international trade volume of Turkey as of 2009. The cargo traffic in Turkish ports demonstrate an increase. The data from Port Operators Association of Turkey show that the CAGR (Compound Annual Growth Rate) of total container traffic volume in Turkish ports has increased by 10,4 percent and reached over 4,5 million TEU in 2009 from nearly 2,5 million TEU in 2003 (1 TEU signifies a 20- feet container and has a volume of 34 cubic meters). The Drewry Report anticipates that container traffic would be over 15 million TEU in 2025. Having speeded up since 2004 and implemented meticulously, privatization efforts made big contribution to this growth. While the effectiveness and efficiency of port services improved by privatizations, national and regional competition gained speed. Cruise tourism is emerging as another significant factor for development of ports. As a result, the number of cruise ships calling at our ports has increased by 83 percent in ten years. Renewal of current ports have been speeded up while new ports are being activated in line with the increase in foreign trade. The development plan of Filyos, Turkeys door to Black Sea, was approved in 2011 while the foundation of a port in zmir andarl, Turkeys door to the west, was laid. On the other hand, works are started to bring environment-friendly characteristics of ports to the forefront. TRKIYE'DE 3 MODEL LIMAN ILETMESI MEVCUT 3 MODELS AVAILABLE IN PORT MANAGEMENT IN TURKEY 22 27 125 KAMU LIMANLARI PUBLIC PORTS MUNICIPAL PORTS PRIVATE PORTS ZEL LIMANLAR BELEDIYE LIMANLARI 90 percent of world's and 88 percent of Turkey's trade is realized by seaway. Preferred for being both economic and safe, maritime transport enables to carry big amounts of load in a lump. The increase in trade volume effects the ever-increasing significance of port management. Dnya ticaretinin yzde 90', lkemiz ticaretinin ise yzde 88'i denizyolu ile yaplyor. Hem ekonomik hem de gvenli olmas nedeniyle tercih edilen denizyolu tamacl tek seferde byk miktarda yk tanmasna imkan salyor. Ticari hacmin artmas ise liman iletmeciliinin neminin giderek artmasna etki ediyor. 29. ANALZ-SEKTR / ANALYSIS - SECTOR AUSTOS - EKM /AUGUST-OCTOBER201328 LIMANLAR EVRE ILE DOST OLUYOR Ulatrma Bakanl Deniz Ti- careti Genel Mdrlnn balatt Yeil Liman Sertifi- kas projesi, Deniz Ticaret Genel Mdrl bnyesinde 2012 yl itibariyle uygula- maya konuldu. Dnyann nde gelen birok liman tesisi tarafndan, zellikle de AB uyumluluk srecinin bir aya- n temsil eden bu sertifika ile limanlardan kaynakl kir- lenmelerin nne gemek iin ok nemli bir adm atlm olunuyor. 2023TE LIMANLAR HEM YEIL HEM DE ENTEGRE 2023 Hedefleri kapsamn- da kombine tamaclk imknlar gelitirilecek. Kon- teyner tamaclnda liman alt yaps 32 milyon TEU ka- pasitesine karlacak. Kruva- ziyer turizminin gelitirilmesi iin yeni yedi adet kruvaziyer liman ina edilecek. Akdeniz, Ege ve Karadenizde aktarma limanlar kurulacak. Serbest blge zelliklerine sahip liman blgeleri ina edilmesi tevik edilecek. Deniz ta- maclnda nc ahslara verilebilecek zararn kar- lanmasn teminen Trk P&I (Koruma ve Tazmin) Kulb kurulacak. PORTS BECOME ENVIRONMENT- FRIENDLY Started by Directorate General of Merchant Marine within Ministry of Transport, The Green Port Certificate project has been put into effect as of 2012 within Directorate General of Merchant Marine. Representing a part of the EU compliance process, the certificate acts as an important step to prevent port-based pollution. PORTS WILL BE GREEN IN 2023 Facilities of combined transportation would be improved within 2023 targets. Port infrastructure in containerisation would be increased to the capacity of 32 million TEU. 7 new cruise ports would be constructed in order for improving cruise tourism. Transshipping ports would be established in Mediterranean, Aegean and Black Sea. Construction of port regions that would have the characteristics of a free zone would be promoted. Turkish P & I (Protection and Indemnity) Club would be established in order to ensure compensation of the damages that may be given to third parties in maritime transport. 2012'DETRKLMANLARINA YANAANGEMISAYISI THENUMBEROFSHIPSROLLED UPTOTURKISHPORTSIN2012. SON10YILDATRKLMANLARINDA YKVEKONTEYNER ELLELEMELERNDEYAANANARTI THELOADANDCONTAINERHANDLING INTURKISHPORTSINCREASEDIN LASTTENYEARS. 40.552 %162% Limanclk hizmet demek. yi hizmet iin iyi bir ekip, donanm ve arkasnda gl bir yap olmas gerekir. Son yllarda konteyner limanlarnn yeni adresi olan Aliaa blgesinde modern donanm ve geni arka sahalar ile gelitirilmi ve ye- nilenmi olan limanlarmzn Ege blgesi etkin bir rol oynayaca inancndaym. Bu blge hali hazrda konteyner tamacl- nda hzl bir ykseli gsterdi. zellikle blgenin ulam alarnn gelitirmesi ve hzl ve kaliteli hizmet anlay ile blgede rekabet ve kalitenin artaca kanaatindeyim. Bu saylan donanm ve koullarn Trk limanlarnn ounda mevcut diye dnyorum. zellikle zmir blgesinde mevcut Nemport, TCE EGE ve zmir limanna ek olarak inaat devam eden andarl Liman ile rekabetin arta- can dnyorum. Rekabetin olduu yerde kalite de artacak. Bu durum gerek Trkiye gerekse Akdeniz ana limanlar arasnda ciddi bir deiimin balangc olacana inanyorum. Port management signifies service. And a good service requires a good team, equipment and a strong structure. As the new address for container ports in recent years, Aliaa district will have an effective role in Aegean region with its developed and renewed ports with modern equipment and large backgrounds. This district has already showed a speedy growth in container transportation. I think the competition and quality within the district would increase upon enlarging the transportation network and providing fast and high quality service. In my opinion, most Turkish ports have such equipment and conditions. With current ports of zmir, Nemport and TCE EGE, the competition would increase with andarl Port which is under construction. The competition would enhance the quality. This situation will lead drastic changes both in Turkey and in Mediterranean ports. COMPETITIONWILLRISEINPORTS OFZMRREGION ZMIRBLGESILIMANLARINDA REKABETARTACAK SAVA ERCAN MSC Gemi Acentelii A.. Trkiye Koordinatr Coordinator - MSC Shipping Agency TRKYE'DE GEREKLETRLEN ZELLETRMELER LE LMAN HZMETLERNN ETKNL VE VERMLL ARTTI. THE EFFECTIVENESS AND EFFICIENCY OF PORT SERVICES IMPROVED DUE TO PRIVATIZATIONS IN TURKEY. PETKIM LMANI PETKIM PORT 30. STRATEGY 29 2012YILINDAMERSNULUSLARARASI LMANI'NINTHALATTAKPAYI SHAREOFIMPORTSOFTHEMERSIN INTERNATIONALPORTIN2012 2012YILINDAMERSNULUSLARARASI LMANI'NINHRACATTAKPAYI SHAREOFEXPORTSOFTHEMERSIN INTERNATIONALPORTIN2012 TRK LIMAN ILETMECILII SEKTR BYYOR PORT MANAGEMENT SECTOR IN TURKEY IS GROWING Limaniletmeciliiengvenilirve hacimliticaretyollarndanbiriolarak Trkiye'ninbyyensektrleri arasndakiyerinikoruyor. Portmanagement,asoneofthemost reliablewaysofthevolumeoftrade, saveshisplaceinTurkey'sgrowing sectors. 22% % % %23 Dticarettamalarmznson10yllkor- talamasnnyzde87,6oranndadenizyolu ileyaplmolmaslimanlarmznnemini gsteriyor.AncakTrkiye'ninbyyen ihracatrakamlarlimanlarmzngiderek dahastratejiknemkazanacanniaret- leriniveriyor.BubalamdaBakanlmzn yrttandarl,FilyosveMersin KonteynerLimanprojelerimevcutliman kapasitemizebykbirkatksunacak limankapasitemizin2023yldticaret hedeflerinifazlasylakarlayabilmesi salanacak.YineBakanlmzcalkemiz kylarndalimantesisleriparalelinde uygunkonumlardavebirplanlamaere- vesindegerekletirilmesiniteminetmek iin2010ylndaUlatrmaKyYaplar MasterPlanhazrladk.Diertaraftan, 2023ve2035yllarvizyonuvehedefleri paralelindeUlatrmaAnaPlan'nnhazr- lkalmalarnabalanld. Wecanrecognizethesignificanceofour portsbyforeigntradetransportation beinglargelyrealizedbyseaway,witha rateof87,6percentwithinlasttenyears' average.Besides,growingexportinTurkey indicatesthatourportswouldgradually gainmoreandmorestrategicsignificance. Inthisregard,andarl,FilyosandMersin ContainerPortprojectsconductedbyour Ministrywouldmakegreatcontributions toourcurrentportcapacity.Ourport capacitywouldexceedinglybeableto meettheforeigntradetargetsof2023. WealsopreparedaTransportCoastal StructuresMasterPlanin2010inorderto realizetheseprojectsinsuitablelocations, inparallelwithportfacilitiesandwithin aplan.Ontheotherhand,westarted preparatoryworksforTransportMaster Planinlinewith2023and2035visions andtargets. WEAREIMPROVINGOURPORTS INLINEWITH2023TARGETS 2023HEDEFLERI PARALELINDELIMANLARIMIZI GELITIRIYORUZ BINALI YILDIRIM Ulatrma, Denizcilik ve Haberleme Bakan Minister of Transport, Maritime and Communication MIP,ihracat,ithalat,transitveaktarma ihtiyalarnmodernlimaniletimsistemlerini kullanarakkarlyor.AkfenHoldingvePSA'nn kklbirikimindenald glehizmetkalitesiniartrmayvelimann potansiyelinimaksimumdzeyde kullanmayamaladndilegetirirken,mte- rilerineuluslararasstandartlarda hizmetimknsunmay,aynzamandaehirve lkeekonomisineyararsalamayilkeedindik. Trkiye'ningneyindebir"liderliman*konu- mundaolanMIP'inbubaarsnntemelinde, AnadoluvedenizekysolmayanAsyalkeleri iingirikapsolarakhizmetvermesiyatyor. Modernaltyapsveekipmanlar,etkinkargo ellelemesi,genidepolamasahalar,yetimi insankaynaklarylaksazamandadnyannen bykkonteynrlimanlararasnagirerekpozis- yonunuglendirmiveTrkiye'ningneyinde 'liderliman'konumunaeriti. Mersin International Port meets export, import, transit and transfer needs by using modern port operating systems. With the support of Akfen Holding's and PSA's substantial know-how, the port aims to improve its service quality and utilize its potential in maximum. The port adopted principles of delivering service in inter- national standards and providing benefits to the city's and country's economy. The port gained success as 'the leading port' in Turkey's south because it serves as the gate for Anatolia and landlocked Asian countries. Mersin International Port has become one of the world's biggest container ports in a short notice and gained a strong position with its modern infrastructure and equipment, effective cargo handling, large storage areas and qualified manpower. SERVICEININTERNATIONAL STANDARDSINTHESOUTHOF TURKEY TRKIYE'NINGNEYINDE ULUSLARARASISTANDARTTA HIZMET SMAIL HAKKI TAS Mersin Uluslararas Liman Genel Mdr MIP Turkey General Manager BURSA LMANI BURSA PORT 31. ANALZ-SEKTR / ANALYSIS - SECTOR AUSTOS - EKM /AUGUST-OCTOBER201330 APERFECTHARMONY OFSUCCESSFULAND LONGSTANDINGPARTNERSHIP BETWEENPSA&AKFEN AKFENVEPSA'NIN MKEMMELUYUMUNUN BAARILIVEUZUN SOLUKLUORTAKLII We have conducted a short interview with David Yang, regional CEO of Europe Mediterranean at PSA, who states that they are glad to invest on Mersin International Port so that PSA could invest more if good opportunities may occur. PSA Akdeniz Avrupa CEO'su David Yang Mersin Uluslararas Liman'na yaptklar yatrmdan mutlu olduklarn ve yeni yatrmlar iin iyi frsatlarn kmas durumunda yeni yatrmlar iin deerlendirebileceklerini dile getiriyor. Sizi Trkiyede byle bir yatrm yapmaya ynlendiren unsurlar neler oldu? PSAnn Trkiyedeki ilk giriimi Mersin Uluslararas Limanyd ve ortaklk yapt- mz Akfen yerel i evrelerinde- ki derin tecrbe ve uzmanln, uluslararas yatrmclarn ih- tiyalarn karlama konusun- daki anlay ve yetenekleri ile birletirerek, baarl ve srd- rlebilir bir ortaklk iin gerekli salam temelleri atm oldu. En nemlisi, Akfenin Hamdi Akn ynetimindeki profesyonel ynetim ekibi ile mkemmel bir uyum yakaladk. PSAnn liman ynetimi ko- nusunda son derece kapsaml bir tecrbesi var. imdi de What did drive you to build a partnership with Akfen Holding? Mersin International Port represents PSAs first foray into Turkey and Akfens deep exper- tise and experience in the local business environment coupled with their understanding and ability to help bridge the needs of the international investors were key in providing a firm foundation to a successful and sustainable partnership. Most importantly, Akfens professi- onal management team under the leadership of Hamdi Akin proved to be a perfect fit. PSA has an extensive expe- rience of port management. Now your name has been 32. STRATEGY 31 Mersin Uluslararas Limanna yatrmnzla gndeme geldiniz. Neden Trkiyeye ve zel- likle Mersin Uluslararas Limanna yatrm yapmay setiniz? Yatrm bteniz nedir? Mersin, Trkiyenin ilk byk zelletirme projesi. PSA limanlar sektrnde sahip olduu dnya apnda tecrbe ve lider konumunu, gen, dinamik ve hzla gelien bir pazarla, yani Mersin ile bir araya getirerek yatrm yapt yerde bir fark yaratabileceine inanyordu. u ana kadar Mersindeki ortamzla birlikte gvenilir sonu- lar alm olmaktan dolay mutluyuz. Liman gvenlii konusuna ok nem veriyor- sunuz. Tecrbelerinizi Mersin Uluslararas Limannda da uygulamaya koyacak msnz? alanlarmz ve liman mterileri iin gvenli bir alma ortam salamak PSAnn fazlasyla nem verdii bir konu. Dnya genelinde btn terminallerimizdeki alma uygulamalarn dzenli olarak gzden geirerek, kresel anlamda en yksek gvenlik standartlaryla uyum iinde olmalarn salyoruz. Bunun iin en iyi uygula- ma ve tecrbelerimizi derleyerek, Mersin Ulusla- raras Liman (MIP) da dahil olmak zere faaliyet gsterdiimiz btn terminallerle paylayoruz. PSA dnyann en byk liman iletmecilerin- den biri ve dnya genelinde ok sayda liman var. Trkiyede Mersin dnda baka limanlar da iletmeyi dnyor musunuz? Mersin limann iletmenizin, faaliyetlerinizi blge geneline yayma konusunda ne gibi avantajlar var? Katma deer yaratabileceimiz, ekici ve anlaml yatrm olanaklarn srekli aryoruz ve doru frsatla karlatmzda Trkiyeye daha fazla yatrm yapmay kesinlikle dnrz. Mersin, Trkiyede i yapma konusunda bilgi ve tecrbe sahibi olmamz saladndan, iyi bir balang noktas oldu. Bu lkeye daha fazla yatrm yap- maya karar verdiimiz taktirde bize ok faydal olacak. Suriyedeki i sava benzeri durumdan dolay Trkiyenin Suriye zerinden Orta Dou ve Kuzey Afrikaya uzanan kara tamacl bir sre iin durma noktasna geldi. Bu durumun yan etkilerini atlatmak iin Mersinden Msra Ro-Ro seferleri balatld. Mersinde bu tarz gemicilik faaliyetlerini gelitirmek zere ne kadar yatrm yaptnz? Yeni rotalar ekleyecek misiniz? Srekli yeni i frsatlar ve yeni pazarlar peinde- yiz ve mterilerimizin bizden bekledii mkem- mel hizmet kalitesini sunmak iin gerekli btn yatrmlar yapacaz. mentioned with your investment on Mersin International Port. Why did you choose to invest on Turkey, specifically on Mersin Inter- national Port? Can you give your investment budget? Mersin was the first major port privatization pro- ject in Turkey. PSA believed that it could marry its world wide experience and leadership position in the ports sector with a young, dynamic and fast growing market, in particular Mersin, and make a difference in the local community in which it is invested in. We are very happy to have been able to achieve credible results so far with our partner in Mersin. You are very concerned on the issue of port safety. Are you planning to implement your experiences on Mersin International Port? Ensuring a safe working environment for our employees and port users is extremely important for PSA. We have regular reviews of the work practices of all our terminals worldwide to ensure they comply with the highest safety standards on a global basis. We do this by sharing and codifying best practices and experiences globally across all the terminals we are operating in, inclu- ding at MIP. PSA is one of the worlds biggest port opera- tors and has many ports around the world. Are you planning to operate any port other than Mersin in Turkey? And can you define the ad- vantages to operate the Mersin Port to extend your operation in the region? We are constantly looking for attractive and me- aningful investment opportunities where we can add value, and will definitely be interested in furt- her investments in Turkey if the right opportunity presents itself. Mersin is a good starting point as it has enabled us to acquire knowledge and experience about doing business in Turkey. This will stand us in good stead if and when we decide to make further investments in the country. Due to the civil war-like situation in Syria, Turkeys land transportation to the Middle East and the North Africa via Syria has collap- sed for a while. Then, Ro-Ro shipping started from Mersin to Egypt to overcome the side effects of this situation. How much did you invest to develop such shipping operations in Mersin? Are you planning to add new routes? We are constantly on the look-out for new business opportunities and markets, and