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Idea Illustration

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Users

World Cup

Content

Text

Map

Game

Pic & Video

Product

…

Interest

Favor

Expertise

Need

…

TagA language to express their:

The basic element that all internet content have:

What’s

For example:

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Users

World Cup

Content

Text

Map

Game

Pic & Video

Product

…

Interest

Favor

Expertise

Need

…

TagA language to express their:

The basic element that all internet content have:

What’s

For example:

Tag is the perfect internet node.

Point 1:

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Online Shopping

Taobao

Search Engine

Google Photo Sharing

Flickr

Micro BBS

百度贴吧

Micro Blog

新浪微博

User

World Cup

Tag

SNS

Renren

BBS

天涯

Blog

BlogbusIM

QQ

Internet Service (Content)

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Online Shopping

Taobao

Search Engine

Google Photo Sharing

Flickr

Micro BBS

百度贴吧

Micro Blog

新浪微博

User

World Cup

Tag

SNS

Renren

BBS

天涯

Photo Sharing

FlickrIM

QQ

Web Service

Users leave their Tag Footprint every second!User Tags

Point 2:

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3. Meaningful connections will be built .

Our goal Tag is the perfect internet node.Point 1:Users leave their Tag Footprint every second!

Point 2:

Based on

Build a network service based on tags in which:

1. Contents get their tags when created.

Blog

Discuss

Pic & Video

Broadcast

Certain Tag

2. Users’ Tag Footprint get recorded.

user

tagged

tagged

tagged

tagged

tagged

tagged

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So we call this new network solution

And is the beginning part of this network, in which：

TNS （ Tag Network Service）

3. Meaningful connections will be built .

1. Discuss get their tags when initiated

Discuss

Certain Tag

2. Users’ Tag Footprint get recorded.

user

taggedtagged

tagged

Discuss

Initiate

JoinBrowse

…

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The new user

Mr.Y

World Cup

Expo 2010NBA Final

Stock Market

Iron man 2Earthquake

Enter the index ,he found the “Tag Cloud”

Step1 Click the tag “World Cup”,he found the “Discuss about World Cup”

Step 2

Join one discussing group & Get tagged Step 3

Talk with some guys about UK teamand became friend with Mr.X

Step 4

Mr.XWorld CupWorld Cup

Mr.Y

World Cup

: )

I have followed you

Let’s see an example of a new user on itaolun.com

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The new user

Mr.YNow want to talk about Expo 2010, and initiate a discuss

Step5

World CupExpo 2010

Most amazing pavilion in Expo ?Title:

Tags: Expo 2010

Mr.Z has the tag “Expo 2010”and he receive the discuss invitation

Step6

Expo 2010 Expo 2010 Mr.Z

Mr.Z accepted the invitation, and found each other congenial.

Step7

: ): )

Now Mr.Y has two tags and two friends, and more in future

Step8

World Cup

Expo 2010Expo 2010

World Cup

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To fixed group, information quality always conflicts with the group size

Discuss Quality

Group size（ User number）

To itaolun, more users means more possibility to find the right person to talk to

User NumberDiscuss Quality

Fixed Discussing Group： Itaolun.com：

Movie Sports News

Why real-time group discussing ?

You join many groups,but not the limelight in most of them.

News

Sports Movie

You are the center of your favors and friends, you build your own group

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Business Plan

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Customers：

70’s 80’s 90’s

• Mainly 80’s, also covering some 70’s and 90’s • Mainly male, also covering some female• Enjoy meaningful communication• Quick learner of new web apps

• General staff, a good mix of industry

• 2-5 years working experience

Occupation

Network habits• Surf the web more

than 2 hours per day

• Active participate of BBS and portal website

• Love to post and reply

Concern points• Concerned about

the political, economic and livelihood

• Keen to follow hot news and topics

Consumption• Above the average

monthly family income

Demographics• Mainly 80’s• Mainly single

male• Higher

educationGeographic• Distributed in large,

first-tier cities• SH & BJ as the core

cities

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1. VIP Value-added Service 2. Tag-based Ad Service 3. Tag-based Marketing Consultant Service

How to make money ?

Blog

Discuss

Picture

BroadcastFree Service

(Size limitation)

Clients offer the key tag of their advertisement.

World Cup

Football

Sports

We put the advertisement in discuss with these tags

World CupFootball Sports

Extra Service

Build GroupPicture (No Size limitation)

Avatar

We deliver the questionnaires to users having these tags and pay them to get the high quality answer. $ $

Clients offers the key tags of their target customer and questionnaires

Sports

80’S

Nike Fans

Shopping

Football Target Customer

Questionnaires

Clients buy the rights of using In-Text Advertising on some tags ,and link the tag with advertising content

World Cup

When user click the tags, he will find the content and the advertisement.

Football

Sports

Accurate Direct Advertising to users based on their tags, and through mails or personal recommendation.

Football

World Cup

Sports

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How to make money ?

When it growing to a big platform, there will be more income possibility.

Interest based Shopping recommendation

Interest based local recommendation

Interest based online music and movie ……

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Marketing Plan:

Disadvantage Advantage

Speed of information broadcast

Content volume

Unfamiliar experience

Real-time talk with interest-matched person

Tag-based talk invitation and relationship

You-centered experience

Low-cost advertising platform such as microblog and SNS

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Marketing Plan:

Disadvantage Advantage

Speed of information broadcast

Content volume

Unfamiliar experience

Real-time discuss with interest-matched person

Tag-based invitation and relationship

You-centered experience

Low-cost advertising platform such as microblog and SNS

The key factor to marketing are users and content.

Point :

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1. Original Users 2. User Prompting

Marketing Plan: users

Original users will be:

Student from:

City youth from:

Internet fans from:

Through:

Private Mail Comments

Post & ReplyCop with moderator

Microblog

50000 total exposure in 1 month

1.Special rewards and rights for the early users:The first 5000 registered users will be granted with special visual icons forever.The first 20000 registered users will enjoy the free VIP service in the future.

2. Active Users PromotingShow the top 3 users of each tag, when the tag is clicked.Recommend active users on inedx page, discussing page, and friends page.

3.Viral Expanding :Users can import their mail and MSN contacts to invite their friends join itaolun.

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Marketing Plan: content

1. Original Content 2. Using External Resources

1. Output edited great discuss contents onto Micro Blog, BBS, SNS.

2. Import hot news, hot topics, and recommend them to users on itaolun to easy-initiating a discuss.

3.Users can share their content to Renren, Kaixin and Sina Microblog

4.Develop plug-ins for hot paltform: Renren, Kaixin and Sina Microblog. Users can initiate a discuss on those sites but also get recorded on itaolun.

5.Create offical account on large platform to broadcat itaolun’s fame.

1.The very first tags will be from:Google Hotrank Page, Sina Mciroblog Tagsand Douban tags.

2. The very first content will be fromUsers discussiing content (public discuss)

Official topics on which users can easily initiate a hot discuss by just a click

Official discuss initiated by editors.

Editors creating discussing content based on other web applications.

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2010

2011 2012

DEM

O

Pro

du

ct

Exte

nd

ing

pla

tform

Mob

ile Mile

Stone

Human Resource

Con

sultin

g

Serv

ice

Ad

. Syste

m

Finan

cial

Bala

nce

Time plan:

Pro

du

ct Pla

n

3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 120

5

10

15

20

25

30

DevelopingManagementAdvertsing Dept.Consulting Dept.Total

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3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 120

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

Monthly IncomeMonthly Cost

Expected balance point will be in 2011/10

From 2010/6 to 2011/10 （ 14 months ） we want to get 75w investment

3 4 5 6 7 8 9 10 11Devel opi ng 0 6 6 6 6 6 6 6 6Management 2 2 2 2 2 3 3 3 3Adver t si ng Dept . 0 0 0 0 0 0 0 0 2Consul t i ng Dept . 0 0 0 0 0 0 0 0 0Tot al 2 8 8 8 8 9 9 9 11

注册用户规模 0 0 0 1000 5000 10000 20000 30000 50000活跃用户规模 0 0 0 100 500 1000 1500 2000 3000

3 4 5 6 7 8 9 10 11广告业务税后收入 0 0 0 0 0 0 0 0 2000咨询业务税后收入 0 0 0 0 0 0 0 0 0Mont hl y I ncome 0 0 0 0 0 0 0 0 2000

员工工资支出 10000 10000 10000 15000 20000 32000 32000 32000 40000运营成本（场地，水电等） 3000 3000 3000 3000 3000 3000 3000 3000 3000固定资产增加 5000 0 0 0 0 20000 0 0 8000Mont hl y Cost 18000 13000 13000 18000 23000 55000 35000 35000 51000

长期借款需求

3*3000 3*3000 3*3000 3*3000 3*3000 8*4000 10*4000

0

5

10

15

20

25

30

3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

Developing

Management

Advertsing Dept.

Consulting Dept.

Total

2010 2011 2012

开发需求完成

核心模块

周边模块

综合性平台改版

手机版客户端

里程碑

咨询业务

广告投放系统

赢亏平衡

200000

Detail：

Financial Plan:

It based on a minimum cost assumption. And no marketing fees are included.

75w

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Demo Presentation

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We are looking for investment !

Contact:Topicplan@gmail.com

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Our Team:

UI & UEPlanning & Managing MarketingDeveloping

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Thank you!