Методология сценарного планирования

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  • 1. 19 2012 .

2. 3. ( / ) / / 4. (10-25, ) , 5. - ( ) 6. 7. PEST (4) = Political + Economic + Social +Technological DEPICTS (7) = Demographics + Economic +Politics + Infrastructure + Competition +Technology + Social ICEDRIPS (8) = Innovation + Competitors +Economic + Demographics + Regulation +Infrastructure + Partners + Social 8. ( ) / / : (base case) (best case) (worst case) - 9. / / 2 / 4 2 : 10. : McKinsey, 2009 11. 12. 13. : : ( ) 14. : . ., 2008