Upload
calvin-c-yu
View
701
Download
2
Embed Size (px)
DESCRIPTION
影片:將於稍後上載 九龍城浸信會成年部導師訓練班:「新媒體與新平台帶來的牧養挑戰與機遇」
Citation preview
俞真@九龍城浸信會成年部導師訓練班Calvin Yu @ KCBC Mentor Training2011.11.03
和你在一起Be There
A Mind-Shifting Swim一次改變心態的游泳
North Pole Swim vs. Everest Swim極地與高峰
心態Mindset
• 「一些事以前運作得很好,並不代表將來也能同樣發揮作用。現在我在做任何事之前,都會問自己到底需要怎樣的心態,才可妥善處理這件事。」
• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
心態Mindset
• 「第二樣我學懂的事情是徹底而有策略的轉變。」
• “And then the second lesson, the radical, tactical shift.”
The Gospel Remains Unchanged福音不變
The Way We Communicate Changes溝通模式不再一樣
社交媒體只是時興玩意?Social Media is a fad?
還是溝通模式的根本性轉變?Or a fundamental shift in the way we communicate?
Characteristics of Social Networking社交網絡的特點
Connections of Connections連繫的連繫
Trusted Connections可信任的連繫
Emotionally Connected情感的連繫
Sharing and Interaction分享與互動
Participation參與
Social Networking:Accessories for Pastoral Care社交網絡:牧養輔助工具
Walk Together同行
Asynchronous Communication非同步溝通
One to Many以一當百
Solidify, Deepen, Extend鞏固、深化、延伸
The Power of Like讚好的威力
Myths of Social Networking社交網絡迷思
Myth #1It is for the Youth only!
迷思一:那是年輕人的玩意!
事實一Fact #1
• 尼爾遜在美國的調查(2009.11)Research by The Nielsen Company in the US (Nov. 2009)
• 過去五年 During the past 5 years
• 活躍於互聯網的長者 ^ 55%seniors actively using the Internet ^ 55%
• 長者在線時間 ^ 11% time spent online by the seniors ^ 11%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
事實一Fact #1
• 尼爾遜在美國的調查(2009.11)Research by The Nielsen Company in the US (2009.11)
• 過去兩年 During the past 2 years
• 社交網絡長者 ^ 53%social networking seniors ^ 53%
Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/
事實一Fact #1
• 美國Facebook數據(2009.2.2)US Facebook Statistics (2009.2.2)
• 全面增長:不同年齡/性別組別 Growing in all age/gender demographic
• 增長最快組別:55歲以上女性在過去的120天增長175.3%Fastest growing segment: Women over 55up 175.3% in the last 120 days
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
事實一Fact #1
• 美國Facebook數據(2009.2.2)US Facebook Statistics (2009.2.2)
• 在差不多所有年齡組別中,女性用戶都比男性用戶增長快Facebook growing faster with women than men in almost every age group
• 45%用戶年齡大於26歲45% users > 26 years
Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
提示一用戶層面比你猜想的要寬廣得多!
Tip #1The audience spectrum is much wider than your guess!
Myth #2There will be negative posts!
迷思二:會有負面回應!
事實二Fact #2
• 牧養與見證的好機會 Good opportunity for pastoral care and witness
• 負面回應總會有Negative posts will appear somewhere ultimately
• 在你的平台上出現有好處:你可回應They had better appear in your space so that you can respond
• 有容乃大 Let them speak
提示二社交媒體令你有更多牧養空間!
Tip #2Social media gives you more opportunities for pastoral care!
Myth #3Face-to-face contact is better!
迷思三:面對面交流更好!
事實三Fact #3
• 誰說不是? Who says no?
• 但誰說社交網絡是要代替面對面交流?But who says social networking is here to replace face-to-face contact?
• 社交網絡重點在於鞏固、深化及延伸Social networking simply solidifies, deepens and extends!
事實三Fact #3
• 團契的例子Fellowship example:
• 團友沒有空參與聚會Members don’t have time to attend
• 你寧可跟他們失去聯繫還是在網上接觸?You prefer losing them or connecting online?
提示三面對面溝通因著社交網絡而得以鞏固、深化及延伸!
Tip #3Social Networking solidifies, deepens and extends your face-to-face communication!
Myth #4I don’t want to risk my privacy!
迷思四:我不想令私隱受威脅!
事實四Fact #4
• 了解遊戲規則Know the rules
• 劃定界限Define the boundaries
• 透過社交網絡溝通並不適合所有情況Communication through social networking does not suit all situations
提示四耳聽八方、管理風險!
Tip #4Keep yourself informed and get risk managed!
Care 1.0: Come to where I am牧養 1.0: 到我這裡來
Care 2.0: Go to where you are牧養 2.0: 到你那裡去
Inspiration for Pastoral Care牧養啟示
啟示Inspiration
• 新媒體、新平台是中性New media, new platforms are neutral
• 水能覆舟,亦能載舟It can be bad, it can be good
• 到我這裡來 vs. 到你那裡去Come to where I am vs. Go to where you are
• 同行:鞏固、深化、延伸Walk together: Solidify, Deepen, Extend
The Time Constraint Remains Unchanged時間限制不變
The Way We Spend Time Changes時間運用不再一樣
Too much information太多資訊
太多資訊Too much information
• 通訊 Communication
• 電郵,短訊,即時訊息,信件,等等Email, SMS, Instant Messages, Letters, etc.
• 資訊 Information
• 新聞,廣告,生活資訊,等等News, Advertisement, Lifestyle Information, etc.
Too many choices太多媒體
太多媒體Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV, Movie, Radio etc.
• 新媒體 New media
• 網頁,博客,Facebook,Twitter, Podcast, 等等Web, Blog, Facebook, Twitter, Podcast, etc.
太多媒體Too many media
• 資訊超載 Information overload
• 噪音充斥 Too much noise
• 溝通時間相對減少 Less time for communication
• 即食文化Bite-sized content consumption
• 期望有所轉變Changing expectation
Too many new possibilities太多新可能性
太多新可能性Too many possibilities
• 平板電腦的衝擊Strike of tablet computer
• 經驗的改變Changing experience
• 期望的改變Changing expectation
Curated Computing導賞式電腦應用
導賞式電腦應用Curated Computing
• 後個人電腦時代Post-PC Era
• 用戶為本+無需個人電腦User Centric + PC-Free
• 少一些選擇,多一些關聯Less Choices, More Relevance
• 水平更高,門檻更低Raise the bar with lower barriers
導賞式電腦應用Curated Computing
• 收窄因技術水平產生的數碼鴻溝Narrow technical digital divide
• 電子資訊的新用戶New users of digital information
Expectation期望
期望Expectation
• 適切的資訊Right Information
• 適合的平台Right Platform
• 需要的時間Right Time
• 合用的形式Right Form
• 適時的同行Right There
Inspiration for Pastoral Care牧養啟示
啟示Inspiration
• 配合生活模式轉變Changes in lifestyle
• 多點接觸Multi-point contact
• 隨時隨地Any time, anywhere
New Challenges for Mentors導師的新挑戰
導師的新挑戰New Challenges
• 溝通模式轉變:範式融合Changing mode of communication: Paradigm Merge
• 期望轉變: 內容、時間、形式等Changing expectation: content, timing, format, etc.
• 角色轉變:從教導到指導Changing role: From teaching to coaching
• 時間限制不變:零和遊戲Time constraint unchanged: Zero-sum Game
New Opportunities for Mentors導師的新機遇
導師的新機遇New Opportunities
• 參與、分享、互動Participation, Sharing, Interaction
• 到我這裡來與到你那裡去Come to where I am vs. Go to where you are
• 連繫生命點滴Connecting the dots
• 賦權Empowerment
導師的新機遇New Opportunities
• 以一當百One to Many
• 同步溝通與非同步溝通的協同效應Synergy of Synchronous vs. Asynchronous Communication
• 多元化、多向度溝通Multi-dimensional Communication
• 異象傳承:知識管理與經驗分享Vision: Knowledge Management and Experience Sharing
Walk Together in Adversity逆境同行
逆境同行Walk Together
• 適時溝通: 隨時隨地Timely communication: Any time, anywhere
• 對話:平等對話與對等話語權Dialogue: On equal terms
• 身教Role model
• 生命點滴的累積Accumulation of bits and pieces
• 額外的指導平台Extra platform for coaching
@Facebook PagesJesus Daily
@Facebook PagesJesus Daily
@Facebook PagesPastor Rick Warren
@twitterRickWarren
@twitterbiblesummary
@twitterbiblesummary
Solidify, Deepen, Extend鞏固.深化.延伸
鞏固.深化.延伸Solidify, Deepen, Extend
• 新媒體與新平台:挑戰+機遇New Media and New Platforms: Challenges + Opportunities
• 鞏固關係Solidify relationship
• 深化溝通Deepen communication
• 延伸牧養Extend caring and coaching
Vision of NetFish.cc漁翁撒網的異象
答客問 Q & A