Name: Joanna Yang 楊意涵

Instructor: Dr. Patricia Su

Date: June. 21, 20121

Introduction 1

Background2

Course Design3

2

Needs Analysis Procedure4

3

4

Product Development Department is the most

important organization in the beauty business.

Before producing a new product, brand image

is one of the essential elements and everything

needs to be considered

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Questionnaire (At the beginning of class)

20 non-English speaker

(half males and females)

Presentation(Choosing a new product

and present it)

FLSAS

Evaluation Form

(each od the learner

must give comments

for the presenter )

Product

Development

Department

IntermediateLevel

20 people

divide into 2

groups

Background6

7

“Beyond Beauty” is the

name of the company. It

locates in Taiwan in 2012,

Chinese is a mother tongue

for the staff and English is

their foreign language. To be

the Beyond Beauty staff, the

intermediate level of GEPT

is required especially for the

Product Development

Department.

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Course Design9

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Course duration: two weeksCourse length: 16 hoursSize of group: 20-35Resources: Photocopy, handout, computerParticipants: non-English native speaker in Product

Development Department in BeyondBeauty Business. Everyone in thisdepartment needs to be qualified withintermediate level of GEPT.

Assessment: noneCourse objectives: for participants to (1) increase their

self-confidence (2) spend lesstime on the preparation of the productpresentation (3) develop their Englishspeaking skill.

Needs Analysis Procedure

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12

Total of 20 learners, half males

and females will be

participated in this program.

Product Development

Department staffs of Beyond

Beauty Business

• Each class will

• Video-recorded

Video-recorded

Learners are

required to fill out

with the evaluation

form for the

presenter

• Each one needs to present in English for a new product

Instruments

• 15-item

QuestionnaireEvaluation

Form

Presentation

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13

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Questionnaire

A 15-item for English oral speaking

presentation will be designed from

Young (2012).

ex: I would feel anxious while having English oral presentation in public.

Five Points Likert Scale

1 2 3 4 5

Strongly

Disagree Disagree

Neither

Agree nor

Disagree

Agree

Strongly

Agree

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Statistical Analysis

T-test

Data analysis

(SPSS Version 10.0)

Descriptive

statistics

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