2. 3. likes ; 4. T Facebook? 5. Facebook Pages Facebook; 52 ! 6. FACEBOOK PAGE CONTENT FB PAGE FANS 7. . , 8. news feed ; 9. X TECHNOLOGY X NEGATIVE FEEDBACK X ADS X STORY BUMPING X LAST ACTOR 10. KAI 3 !!! X LIKE-BAITING X FREQUENTLY CIRCULATING CONTENT X SPAMMY LINKS 11. REACH; 12. ; brands! 13. Brian Boland leads the Ads Product Marketing team at Facebook. 5 FB https://www.facebook.com/business/news/Or ganic-Reach-on-Facebook 14. ; -Why is organic reach declining? -Why not just show everything every piece of content from every friend and Page and let people decide what they want to see? -Is organic reach dropping because Facebook is trying to make more money? () -Is Facebook the only marketing platform thats seen declines in organic reach? -Ok, theres more content now. But whats the value of having more people like my Page? I paid good money for my fans on Facebook, and now I cant reach as many of them. -So, how should I use Facebook for my business? -Can businesses succeed on Facebook with decreased organic reach? -How do I know things wont keep changing? 15. organic reach; 1. . 1.500 News Feed Facebook. 15.000. 16. organic reach; 2. *HELOOOO* 1,500+ Facebook, News Feed 300. , . 17. : Showing More High Quality Content : 18. So, how should I use Facebook for my business? Like TV, search, newspapers, radio and virtually every other marketing platform, Facebook is far more effective when businesses use paid media to help meet their goals. 19. ; 20. s Content the King anymore? 21. 22. T ; CONTENT STRATEGY ACTIVATIONSFACEBOOK ADS 23. CONTENT STRATEGY Circle of Content Life 24. CONTENT STRATEGY Brand Content Circle Create Promote Engage Listen Collect Insights Learn 25. CONTENT STRATEGY LISTEN LEARN CREATE 26. CONTENT STRATEGY Relevant Engaging Likeable 27. ACTIVATIONS 28. FACEBOOK ADSWHY? 29. FACEBOOK ADS Facebook is far more effective when businesses use paid media to help meet their goals. 30. Thank You!