1강. 하드웨어 스타트업 배경

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  • .

  • Welcome to Launch Academy!

    HOW TO BUID YOUR HARDWARE STARTUP

    Skills Development Cycle Cash

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    A Third Industrial Revolution

    , . ,

    (Maker Movement). .

    .

    3 , 3D .

    3

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    (Movement)

    Early Maker

    , , , .

    (Hardware Startup)

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    Technology Enables Scale

    (rapid prototyping technology) (physical world) .

    RAPID PROTOTYPING ( )

    (major) , , , LED . (supplies) (resources).

    INEXPENSIVE COMPONENTS( )

    (small-batch

    SMALL-BATCH MANUFACTURING ()

    (acceleration) , (accessibility) (willingness) (makers) .(draw) (democratize).

    OPEN SOURCE HARDWARE ( )

    (space) (awareness, ) , , (community knowledge-sharing) (best practices) .

    ONLINE COMMUNITY( )

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    01 RAPID PROTOTYPING

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    02 INEXPENSIVE COMPONENTS

    Early maker businesses

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    03 SMALL-BATCH MANUFACTURING

    - (machine cost) , (small-batch manufacturing)

    -

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    04 OPEN SOURCE HARDWARE

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    05 ONLINE COMMUNITY

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    Start with IdeaLorem ipsum dolor sit

    amet, consectetur

    Prototyping

    Industrial Design

    Firmware

    Gerber

    CAS

    Marketing

    PR

    Branding

    Video

    Testing

    Sourcing

    Negotiation

    Assembly

    Tooling

    Quality

    Management

    Fundraising

    Fulfilment

    Distribution

    Customer

    Value

    Proposition

    Problem solving

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    http://www.slideshare.net/StartupAlliance/koren-startup-companies-2015-v05Source:

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    THE LEAN STARTUP AND EFFICIENT ENTREPRENEURSHIP

    , , . ( )

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    .

    . . .

    .

    . . ,

    ,

    ,

    ,

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    HARDWARE TRENDS

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    https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjarta12rjLAhXC5KYKHdmoD78QjRwIBw&url=https://trueventures.com/true-ventures-and-the-hardware-revolution-infographic/&bvm=bv.116636494,d.cGc&psig=AFQjCNGkLrINFk2wJbDBY1FmDDNOiXwbow&ust=1457788142331483https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjarta12rjLAhXC5KYKHdmoD78QjRwIBw&url=https://trueventures.com/true-ventures-and-the-hardware-revolution-infographic/&bvm=bv.116636494,d.cGc&psig=AFQjCNGkLrINFk2wJbDBY1FmDDNOiXwbow&ust=1457788142331483

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    Sentient and Connected

    Those Connecte devices (Smart watches, trackers, Smart home, Smart Car

    sensors....)

    Connected

    devicesSensors and Connectivity

    Falling prices and advances in computing, sensors, batteries and connectivity have usherard a wave of "Sentient" objects.

    Those Connecte devices (Smart watches, trackers, sensors....) largely rely on the computing power of smart phones, or the cloud.

    About Connectivity

    Bluetooth

    WiFi

    ZigBee Cellular

    Cloud Computing

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    M2M (Machine To Machine) :

    New M2M Solutions

    Helium Network

    https://www.heliumnetwork.com/ http://www.sigfox.com/en/

    SIGFOX

    Cellular Network for IoTM2M Network

    Spark Electron

    Cellular dev kit with a simple data plan

    https://www.kickstarter.com/projects/sparkdevices/spark-electron-cellular-dev-kit-with-a-simple-data

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    (Simbe Robotics) . ,

    .

    Resisting Commoditizaion?

    1 (First Person View, FPV)

    37

    (World Drone Prix)

    12

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    (M&A)

    (, tv ,

    cctv)

    , , ,

    IoT, ,

    , , S7, VR

    ,

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    Toward enchanted objects?

    o , , ,

    o , , ,

    o , , ,

    o (Connection)-(Personalizton)-(Socialization)- (Gamification)-(story-ification)

    o , ,

    o , , , ,

    (Omniscienc), (Safekeeping)

    Nest Thermostat

    (Immortality), (Telepathy)

    Nike+, Nike Fuelband

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    Beyond consumer devices

    Today, low-cost automation, 3D printers and robots are expanding to new industries and entering workshops, labs and homes.

    Drones have found applications in entertainment, imagery, surveying and exploring deliveries.

    Desktop 3D printers have expanded to include materials such as metal, carbon fiber, glass and organic materials such as chocolate, skin and bones!

    (Glaceability)

    (Gestureability)

    (Usability)

    (Loveability)

    (Affordability), (Wearability), (Indestructibility)

    7

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    ConnectedDevices

    (WLAN), / 3G Wireless WAN

    Personal Sensor Devices(Wearable)

    ,

    .

    Robotics(Dron)

    .

    DesignedProduct

    , , , ,

    .

    The Hardware Companies of Today 4

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    The Hardware Startup: Building Your Product, Business, and Brand 1st Edition

    O'Reilly Media

    DIY , !

    RH Korea

    , .

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    beSUCCESS , , /, , , .

    'Startup's Story Platform' . , . (, , ) .

    (VentureSquare) & , .

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    ?

    Lets Make

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    IoT

    IoT IoT (Dash Replenishment Service) .

    , .

    .

    .

    , , .

    O2O ()

    : IoT

    http://milabkr.blogspot.kr/2016/03/iot_10.html

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