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Taking the ‘Shiny’ out of Social@NikkiSunstrum, Director of Social MediaUniversity of Michigan
@UMich Director of Social Media Former State of Michigan
@MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things
interesting Co-Captain to a hashtag’ed
entourage of 5 Former Elected official Throws parades for fun
@NikkiSunstrum
SOCIAL MEDIA
IS NOT NEW
Tweeting the ninety-five thesis
The way in which we get our point across has changed, not the concept or necessity of information distribution.
What do I do?
LIVE IN THE MOMENT
100 Million Active Monthly Users
400 Million Snaps Sent Each Day
71% of UsersAre Under 34
Stories Generate4 Billion Views A Day
1 Hour
509 posts were generated
Reach exceeding 200,000 people
Over 5 million impressions
"We need to treat the water, and not simply each fish that's struggling."
STOP HERDING MEERKATS
Social Media is not a race.Foursquare badges never
really meant anythingNo one cares about your
Klout Score
20,000 People are now ‘GOING LIVE’ Each Day
SOCIALMEDIA.UMICH.EDU
@NIKKISUNSTRUM/NIKKI.SUNSTRUM
Questions?
