104 - WEEK 3

Sophomore English

Last Time - Focus Groups

Remember:Marketers conduct focus groups to find out

what customers want.In focus tests, researchers ask questions

about brands, attitudes, and cost.Some answers in focus tests are not helpful

to marketers.

Products that should have been focus grouped

Products that should have been focus grouped

Products that should have been focus grouped

Products that should have been focus grouped

Products that should have been focus grouped

Products that should have been focus grouped

Big Girls Don’t Cry - Fergie Real name: Stacey Ferguson acted on a TV show as a kid Pop Song From her first solo album,

“Duchess” #1 in the US Song was written before she

joined the Black Eyed Peas Independence Slower and quite thoughtful

about life and moving on.

Music Time

Ready to Listen?

Get into your groups.Open each envelopeListen to each of the

recordingsPut the sentences in order

Expressions that signal the topic

Expressions that signal the Lecture Plan

Today we’re going to talk about…

What I want to discuss today is…

I’ll give you an overview of…

Last time we discussed…, and this week we’re going to…

In today’s class we’ll focus on…

There are a few things we’ll be covering today…

We’ll start out with…, and then look at…

I’ll be covering two areas in today’s lecture…

First, we’ll look at…, then…,and finally we’ll move on to…

Recognizing Lecture Language for Topic and Plan

Recognize lecture language for topic and plan

Read the lecture introduction on page 6.

Circle the topicUnderline and label the

lecture language that signals the topic and the lecture language that signals the lecture plan.

Hi everyone. Good morning. Last week, if you remember, we discussed advertising research - the different types, such as motivation research and studies of ad effectiveness. You should have it in your notes. Well, this week we’re going to talk about product research. There are a few different types, and we won’t go into the all, but I’ll be covering two areas that are the most popular - new product research, to see if people are interested in a new product that’s being planned, and competitive product studies, products that compete with the product your company sells. The second one will be really useful for your final class project.

Lecture Language for the topic

Lecture Language for the plantopic

Listen for the topic and plan

Listen to the introductions of the different lectures again. First, listen to each introduction, and write down the topic lecture language and the topic.

Listen again and write down the lecture language that signals a plan, and then the plan.

1. Topic lecture language: In today’s class, we’ll focus on

Topic: QuestionsPlan lecture language: I’ll be covering

two areasPlan: Explain different question types;

discuss what types of questions work best with each kind of research

2. Topic lecture language: What I want to discuss today is

Topic: the role of product image in advertising.

Plan lecture language: first, we’ll look at . . . then we’ll move on to

Plan: Product images in ads; how product image connects to the target market

3. Topic lecture language: I’ll give you an overview of

Topic: world brandsPlan lecture language: We’ll start out

with…and then look atPlan: Reasons for using; examples of

successful companies

Lecture Time

Wanna know what the midterm and final tests are like?

1. Skim the lecture to and circle any words you don’t know.

2. Listen and fill in the missing words. I will play each section twice.

3. When you’re finished the lecture, work together to answer the questions.