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2011칸국제광고제사이버부문수상작 dmc 201109

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  • 1. 2011 June, 2011

2. Index2011 Cyber lions Winners1. Grand Prix 2. Gold 3. Silver4. Bronze 5. Summary url http://www.canneslions.com/ http://www.canneslions.co.kr/ 1 3. Grand Prix 4. Grand Prix Websites & Microsites : THE WILDERNESS DOWNTOWN : GOOGLE / : ARCADE FIRE / : GOOGLE CREATIVE LAB New York, USA : http://www.google.com/events/cyberentries/wilderness_dow ntown.html : http://www.thewildernessdowntown.com Arcade Fire band "Chrome Experiment" . TheWilderness Downtown Arcade Fire band HTML5 . The Wilderness Downtown , , . , The Wilderness Downtown ( ) . 3 5. Grand Prix Digitally Led Integrated Campaign : RESPONSE CAMPAIGN : PROCTER & GAMBLE/ : OLD SPICE BODY WASH/ : WIEDEN+KENNEDY Portland, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=16418&award=1 :http://nosharpstuff.com/oldspice/cannes/integrated_responses/ The Man Your Man Could Smell Like TV , PROCTER & GAMBLE . PROCTER & GAMBLEOld Spice Guy . , , , .4 6. Grand Prix Viral Advertising : PAY WITH A TWEET : CURRENCY SYSTEM / : CURRENCY SYSTEM / : R/GA New York, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8224&award=1 : http://www.knarre.com/pwat_awards_cannes/ Pay with a Tweet . CURRENCY SYSTEM "Oh My God What Happened And What Should I Do? (! , ?) Pay With A Tweet . . Pay With A Tweet , . , . . 5 7. Gold 8. Gold SNEAKERPEDIA : SNEAKERPEDIA : FOOT LOCKER/ : FOOT LOCKER/ : SAPIENTNITRO London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=22745&award=2 : http://www.sneakerpedia.com/ Foot Locker Sneakerpedia.com , visual-wiki . Sneakerpedia (=Visual wiki) , , , . Sneakerpedia , 1 free PR 6 7 ..7 9. Gold LUCKY LINE : LUCKY LINE : UNIQLO/ : UNIQLO SPECIAL SALE/ : DENTSU Tokyo, JAPAN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=23088&award=2 : http://interactive-salaryman.com/pieces/luckyline_e/cyber.html , , "UNIQLO LUCKY LINE" . , . , 22 . , 100 .8 10. Gold ART PROJECT : ART PROJECT : GOOGLE / : GOOGLE GEO / : GOOGLE Mountain View, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=5659&award=2 :http://www.google.com/events/cyberentries/art_project.html" " . . , . . , . 1000 , .9 11. Gold LULLABIES : LULLABIES : IKEA/ : IKEA/ : FORSMAN & BODENFORS Gothenburg, SWEDEN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=18262&award=2 : http://entries.se/e/ikea/lullabies/site/IKEA " " . IKEA , , , , . IKEA .IKEA , ( ) . 10 12. Gold WALL OF FAME : WALL OF FAME : EDDING INTERNATIONAL/ : STATIONARY/ : KEMPERTRAUTMANN Hamburg, GERMANY :http://www.canneslions.com/work/cyber/entry.cfm?entryid=14813&award=2 : http://frida-frommen.de/awards/walloffame/cyber/A16/The Wall of Fame( ) 8 ,EDDING INTERNATIONAL 50 . 8 , . . , 100 4 , The Wall of Fame . 11 13. Gold CHROME FAST : CHROME FAST : GOOGLE/ : CHROME BROWSER/ : BBH New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28484&award=2 :http://bbhgraze.com/awards/google_10/google_chrome_fast_campaign_osi/The Chrome Fast .Google , , , . Google "" . , Fastall "Chrome Fast" . , . 12 14. Gold PRIUS GOES PLURAL INTRO WEB VIDEO : PRIUS GOES PLURAL INTRO WEB VIDEO : TOYOTA MOTOR SALES/ : TOYOTA PRIUS/ : SAATCHI & SAATCHI LA, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=22810&award=2 :http://awards.saatchila.com/cannes/prius-projects-site-prius-plural-video/ The Toyota Prius TOYOTA MOTOR SALES The Toyota Prius . Prii? Priuses? Prium? , . , , . Prius , TOYOTA MOTOR SALE . 13 15. Gold RESPONSE CAMPAIGN JS BEALS : RESPONSE CAMPAIGN JS BEALS : PROCTER & GAMBLE/ : OLD SPICE BODY WASH/ : WIEDEN+KENNEDY Portland, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28086&award=2 :http://nosharpstuff.com/oldspice/cannes/writing_JSBeals/The Man Your Man Could Smell Like TV , PROCTER & GAMBLE . PROCTER & GAMBLE , Old Spice Guy . , 186 (Old spice guy) . 14 16. Gold XYLOPHONE : XYLOPHONE : NTT DOCOMO/ : MOBILE PHONE/ : DRILL Tokyo, JAPAN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=9693&award=2 :http://www.engineplus.co.jp/docomo_tw/ TOUCH WOOD SH-08C . 44m forest-thinning materials .* forest-thinning materials . 15 17. Gold LULLABIES : LULLABIES : IKEA/ : IKEA/ : FORSMAN & BODENFORS Gothenburg, SWEDEN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=18263&award=2 : http://entries.se/e/ikea/lullabies/site/IKEA " " . IKEA , , , , . IKEA .IKEA , ( ) . 16 18. Gold 360 : 360 : RENAULT/ : ESPACE/ : PUBLICIS CONSEIL Paris, FRANCE :http://www.canneslions.com/work/cyber/entry.cfm?entryid=22764&award=2 : http://renault-espace360ipad-navigation-awards.megahosting.seevia.com/Renault 1980 Multiple Place Vehicle(MPV), the Renault Espace. 2010 MPV " glass area" . the Renault Espace 360 . 360 , . 17 19. Gold THE FIRST IPAD MOTION COVER & INTERACTIVE SPREAD : THE FIRST IPAD MOTION COVER & INTERACTIVE SPREAD : VIV MAG / : VIV MAGAZINE / : ALEXX HENRY Los Angeles, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8093&award=2 : http://www.alexxhenry.com/cannes , Alexx Henry Studios iPads , VIV Magazine 2010 3 4 . , . . .18 20. Gold THE WILDERNESS DOWNTOWN : THE WILDERNESS DOWNTOWN : GOOGLE / : ARCADE FIRE / : GOOGLE CREATIVE LAB New York, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=5 662&award=2 : http://www.google.com/events/cyberentries/wilderness_dow ntown.html Arcade Fire band "Chrome Experiment" . TheWilderness Downtown Arcade Fire band HTML5 .The Wilderness Downtown , , . , The Wilderness Downtown ( ) .19 21. Gold HEINEKEN STARPLAYER : HEINEKEN STARPLAYER : HEINEKEN/ : STARPLAYER/ : AKQA London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=27966&award=2 :http://awards.akqa.com/awards2011/CannesLions/Starplayer/mobile.htmlStarPlayer TV .72% UEFA Champions League , StarPlayer Heineken TV . , , . , Interactive Champions League . 20 22. Gold GETAWAY STOCKHOLM : GETAWAY STOCKHOLM : MINI/ : MINI COUNTRYMAN/ : JUNG von MATT Stockholm, SWEDEN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=10577&award=2 :http://www.ourentries.se/minigetawaystockholm/MINI " Countryman . 7 MINI . MIN , , . MINI 50 , MINI . 50 MINI . , MINI MINI Countryman . 21 23. Gold WRITE THE FUTURE : WRITE THE FUTURE : NIKE / : NIKE FOOTBALL / :WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS : http://www.canneslions.com/work/cyber/entry.cfm?entryid=4 277&award=2 : http://www.facebook.com/video/video.php?v=652830435528NIKE Write the Future ., 190 4 .Write the Future "" , 2010 .22 24. Gold CAT : CAT : WRIGLEY / : SKITTLES / : BBDO CANADA Toronto, CANADA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=6 743&award=2 : http://www.youtube.com/watch?v=eDlaJlb1ezg&feature=cha nnel_video_title "Touch the Rainbow" TV WRIGLEY "the Rainbow" . Touch the Rainbow on YouTube , Skittles . . , , 2 200 , .23 25. Gold THE FORCE : THE FORCE : VOLKSWAGEN/ : VW PASSAT/ : DEUTSCH INC. Los Angeles, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=7586&award=2 :http://www.youtube.com/watch?v=R55e-uHQna0VOLKSWAGEN The Force 1, , .TV "The Force" 1300 , , 2,800 . no.2 , Darth Vader commercial 4. 3 32 , 24 , 86 , 7 3400 2700 . 24 26. Gold RESPONSE CAMPAIGN : RESPONSE CAMPAIGN : PROCTER & GAMBLE / : OLD SPICE BODY WASH / : WIEDEN+KENNEDY Portland, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=164 19&award=2 : http://nosharpstuff.com/oldspice/cannes/viralvideo_responses/ PROCTER & GAMBLE Old Spice Guy . , , , .Old Spice 11 8 , no.1 .25 27. Gold UNBEARABLE : UNBEARABLE : DSCR ROAD SAFETY / : ROAD SAFETY / : LOWE STRATEUS Paris, FRANCE : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 7940&award=2 : http://www.youtube.com/watch?v=wfMKktpowx0 , . : , . 6, . . 8. . . Elodie, Claire, Laura, Julian, Yannis, Fred .26 28. Gold LIFE IN A DAY : LIFE IN A DAY : YOUTUBE / : YOUTUBE / : TOASTER London, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 7955&award=2 : http://preview.rehabstudio.com/clients/lifeinaday/HTM/3.htm , , .8 , 22 whilst Ridley Scott KevinMacdonald .27 29. Silver 30. Silver DREAM RECOMMENDER : DREAM RECOMMENDER : HELP REMEDIES / : HELP I CANT SLEEP / : AGENCYTWOFIFTEEN San Francisco, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8061&award=3 : http://www.helpineedhelp.com/dreams . , , .29 31. Silver MONET 2010 : MONET 2010 :RMN /GRAND PALAIS /CONSEIL DE LA CRATION ARTISTIQUE/ : MONET EXHIBITION/ : FABERNOVEL Paris, FRANCE :http://www.canneslions.com/work/cyber/entry.cfm?entryid=696&award=3 : http://www.monet2010.com/The Monet 2010 2010 , . . , . 30 32. Silver GOOGLE DEMO SLAM : GOOGLE DEMO SLAM : GOOGLE/ : GOOGLE INNOVATIONS/ : JOHANNES LEONARDO New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28079&award=3 : http://www.demoslam.com/ . , . Google , " " . , . . 31 33. Silver A NEW WARRIOR : A NEW WARRIOR : GREENPEACE / : GREENPEACE / : DDB PARIS, FRANCE : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8079&award=3 : http://www.demoslam.com/1978 , the Rainbow Warrior . , . Rainbow Warrior , . . : Rainbow Warrior , 32 34. Silver WE ARE TENNIS : WE ARE TENNIS : BNP PARIBAS/ : WE ARE TENNIS WEBSITE/ : R/GA London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28655&award=3 : http://judgeseyesonly.com/bnp-paribas-we-are-tennis . no.1 BNP PARIBAS . We Are Tennis , . , , , . , . 33 35. Silver WALL OF FAME : WALL OF FAME : EDDING INTERNATIONAL/ : STATIONARY/ : KEMPERTRAUTMANN Hamburg, GERMANY :http://www.canneslions.com/work/cyber/entry.cfm?entryid=18721&award=3 : http://frida-frommen.de/awards/walloffame/cyber/B01/The Wall of Fame( ) 8 ,EDDING INTERNATIONAL 50 . 8 , . . , 100 4 , The Wall of Fame . 34 36. Silver DECODE JAY-Z WITH BING : DECODE JAY-Z WITH BING : BING/JAY-Z / : DECODE JAY-Z WITH BING / : DROGA5 New York, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8562&award=3 : http://205.186.166.242/cannes/decode_jay-z/cyber/Microsofts Bing . Jay-Z Decoded. . , . , .35 37. Silver ATTRACTION : ATTRACTION : INPES / : TOBACCO AWARENESS / : DDB PARIS, FRANCE : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 9456&award=3 : http://www.ddbparis- campaignsonline.com/Attraction/ : , 10 . : 2 "Attraction" 10 . 10 , KOJIMORIMGTO( ARIKCA ) : 10 10 , 40 UV . , . 10 .36 38. Silver WALL OF FAME : WALL OF FAME : EDDING INTERNATIONAL/ : STATIONARY/ : KEMPERTRAUTMANN Hamburg, GERMANY :http://www.canneslions.com/work/cyber/entry.cfm?entryid=18722&award=3 : http://frida-frommen.de/awards/walloffame/cyber/D05/The Wall of Fame( ) 8 ,EDDING INTERNATIONAL 50 . 8 , . . , 100 4 , The Wall of Fame . 37 39. Silver NIKE FOOTBALL+ TEAM EDITION : NIKE FOOTBALL+ TEAM EDITION : NIKE/ : NIKE FOOTBALL COACHING APP/ : AKQA London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=18967&award=3 :http://awards.akqa.com/awards2011/CannesLions/Nike_Football_Team_Edition/default.html Nike Football+ Team Edition . , , , FC . , , . , . 38 40. Silver UNIQLO LUCKY LINE : UNIQLO LUCKY LINE : UNIQLO/ : UNIQLO SPECIAL SALE/ : DENTSU Tokyo, JAPAN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=4271&award=3 : http://interactive-salaryman.com/pieces/luckyline_e/cyber.html , , "UNIQLO LUCKY LINE" . , . , 22 . , 100 . 39 41. Silver STREET ART VIEW : STREET ART VIEW : RED BULL / : INSTITUCIONAL / : LODUCCA Sao Paulo, BRAZIL : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8521&award=3 : http://www.streetartview.com/awards/cyber.phpRed Bull Street Art View , . ( ) . 30 , 5 ( 99% .) 1 8 , 4,000 .40 42. Silver CHROME FASTBALL : CHROME FASTBALL : GOOGLE / : CHROME BROWSER / : BBH New York, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 5689&award=3 : http://bbhgraze.com/awards/google_10/google_chrome_fast ball/ Chrome FastBall . . . , , , AIP . 9 1 UV .41 43. Silver CHROME SPEED TESTS : CHROME SPEED TESTS : GOOGLE/ : CHROME BROWSER/ : BBH New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=27605&award=3 :http://www.youtube.com/watch?v=nCgQDjiotG0 , GOOGLE "Chrome Fast" . "Chrome Fast." , . , , . CG , . 42 44. Silver SUPER MEGA RAINBOW UPDATER : SUPER MEGA RAINBOW UPDATER : WRIGLEY / : SKITTLES / : TBWALONDON, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 0182&award=3 : http://www.tbwalondonwork.com/SUPER_MEGA_RAINBOW_ UPDATER_-_Digital_Viral_Marketing/HOME.html2010 Skittles TV .Skittles The Super Mega Rainbow Updater- - , .2 , 21,000 , 1,000% . 1,1000% . 67% 2 , 30% . , tv .43 45. Bronze 46. Bronze TRUE LIFE COSTS : TRUE LIFE COSTS : VOLKSWAGEN/ : VOLKSWAGEN VALUE/ : DDB UK London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=10306&award=4 :http://awards2.digivault.co.uk/?p=1535 , . . . , 45 47. Bronze THE WINTER ADJUSTED OFFER : THE WINTER ADJUSTED OFFER : VOLKSWAGEN/ : VW PASSAT 4MOTION/ : DDB STOCKHOLM, SWEDEN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28498&award=4 :http://www.adqualifier.com/competitions/2011/_eng/skiteam/light.htmlPassat 4MOTION , Swedish Haldex 4 . , . .( ) tv, , . 46 48. Bronze TABIO SLIDE SHOW : TABIO SLIDE SHOW : TABIO / : LEGWEAR / : PROJECTOR Tokyo, JAPAN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=7 475&award=4 : http://www.projector.jp/awards/slideshow/website03/en.htmlTABIO Slide Show EC . , , . , . "" Tabio EC . , .47 49. Bronze ADIDAS SKYCOMIC : ADIDAS SKYCOMIC : ADIDAS / : ADIDAS FOOTBALL / : TBWAHAKUHODO Tokyo, JAPAN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=8447& award=4 : http://www.tbwahakuhodo.co.jp/award/sky_comic/2min/index.htmlThe SKYCOMIC 2010 . 13 300 , 3,900 ( ) . , . 63 , , , . , , , .48 50. Bronze FREE : FREE : NIKE/ : APPAREL/ : R/GA New York, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8206&award=4 : http://judgeseyesonly.com/nike-free- arena the Free , B-boy , . , the Free Arena .49 51. Bronze THE BLACK MAMBA : THE BLACK MAMBA : NIKE/ : APPAREL/ : R/GA New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28208&award=4 : http://judgeseyesonly.com/nike-basketball-black-mambaKobe(*NBA) "The Black Mamba* . Kobe Kobe . . ,Robert Rodriguez , Kobe , Kobe VI kicks .Nikebasketball.com 200 .( : "The Black Mamba , . KOBE .) 50 52. Bronze HAPPY INSIDE : HAPPY INSIDE : IKEA/ : IKEA CATALOGUE/ : R/GA New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=6897&award=4 :http://cats.archive.stinkdigital.com/links_black.htmlHappy Inside( ) , IKEA 100 Wembleystore . .IKEA . . , , block . 51 53. Bronze THE HUMAN JUKEBOX : THE HUMAN JUKEBOX : PAUSE HOME ENTERTAINMENT / : HI-FI STORES / : KESTAM HOLST Stockholm, SWEDEN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 6600&award=4 : http://ourwork.se/thehumanjukebox/PAUSE HOME ENTERTAINMENT Pause . Pause Home Entertainment Store . Pause CEO Fredrik Hjelmquist .52 54. Bronze SOUR/MIRROR : SOUR/MIRROR : ZENITH / : INDEPENDENT BAND / : MASASHI QANTA SAQOOSHA HIROKI Tokyo, JAPAN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=7 491&award=4 : http://sour-mirror.jp/_award/en/ SOUR , "Mirror" , ., , . Sour , Kickstarter .53 55. Bronze CARLOS : CARLOS : CANAL + / : TV CHANNEL / : BETC EURO RSCG Paris, FRANCE :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28196&award=4 http://www.digicase.fr/canalplus/carlos/ , . , Carlos .CANAL + . 54 56. Bronze PEACE SHADOW PROJECT : PEACE SHADOW PROJECT : HIROSHIMA PEACE MEMORIAL MUSEUM / : NUCLEAR WEAPONS AWARENESS / : HAKUHODO Tokyo, JAPAN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 0197&award=4 : http://peaceshadow.net/award/en/ 65 , . , . , 130 . , .55 57. Bronze THE GIRL STORE : THE GIRL STORE : NANHI KALI, K.C. MAHINDRA EDUCATION TRUST/ : EDUCATION TRUST/ : STRAWBERRYFROG New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=27686&award=4 :http://cargocollective.com/showcasegirlentryThe Girl Store . 2 300 , , Forbes.com, Huffington Post, and Jezebel.com . 56 58. Bronze DULUX WALLS : DULUX WALLS : AKZO NOBEL/ : DULUX/ : EURO RSCG LONDON, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 7960&award=4 : http://letscolourprojectcannes.eurofeed.eu/The Lets Colour Project .AKZO NOBEL 4 . , . , . "" 4 . , ,14 .57 59. Bronze SHOW US YOUR PIZZA : SHOW US YOUR PIZZA : DOMINOS/ : DOMINOS/ : CRISPIN PORTER + BOGUSKY Boulder, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=29983&award=4 :http://rockymountaintech.org/cannes/dom_showusyourpizza.html . . , , , . . 58 60. Bronze EDDING DIGITAL HIGHLIGHTER : EDDING DIGITAL HIGHLIGHTER : EDDING INTERNATIONAL/ : DIGITAL HIGHLIGHTER/ : KEMPERTRAUTMANN Hamburg,GERMANY :http://www.canneslions.com/work/cyber/entry.cfm?entryid=14814&award=4 : http://frida-frommen.de/awards/digitalhighlighter/0/Edding text . PDF . PDF bookmarks toolbar , edding microsite , bookmarlet solution . 59 61. Bronze HURTS DONT LET GO : HURTS DONT LET GO : RCA/ : HURTS "HAPPINESS/ : SONY MUSIC ENTERTAINMENT UKCREATIVE London, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=7 552&award=4 : http://www.eastrockwoodhigh.co.uk/hurts/spotifyhurts.htmlHURTS , . RCA Hurt 4 Happiness . . 2 Joe Stretch Anna Friel 87 . 236,288 12,181 ( 12 ). ,18,244 HAPPINESS ( )60 62. Bronze WORLDS SMALLEST CHARACTER ANIMATION : WORLDS SMALLEST CHARACTER ANIMATION : NOKIA / : NOKIA N8 / : AARDMAN ANIMATIONS Bristol, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 9026&award=4 : http://www.youtube.com/watch?v=CD7eagLl5c4 . 9mm . (, , ) . .61 63. Bronze HIDDEN HEROES : HIDDEN HEROES : HI-CONE/ : MULTIPACK/ : GRIMM GALLUN HOLTAPPELSHamburg, GERMANY :http://www.canneslions.com/work/cyber/entry.cfm?entryid=6940&award=4 : http://www.hidden-heroes.net/Vitra Design : metre sticks . 2-D 3-D - navigation . . 62 64. Bronze LULLABIES : LULLABIES : IKEA/ : IKEA/ : FORSMAN & BODENFORSGothenburg, SWEDEN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=18264&award=4 : http://entries.se/e/ikea/lullabies/site/IKEA " " . IKEA , , , , . IKEA .IKEA , ( ) . 63 65. Bronze CLAYNATION INTERVIEW : CLAYNATION INTERVIEW : LAND ROVER / : FREELANDER 2 / : RAINEY KELLY CAMPBELL ROALFE /Y&R London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=16366&award=4 : http://blog.landrover.com/awards3/The Freelander 2 claynation world , () . viral Clay Driver . clay Driver . 64 66. Bronze BREW BY FEEL : BREW BY FEEL : CARLTON UNITED BREWERIES/ : CASCADE BREWERY/ : DROGA5 SYDNEY, AUSTRALIA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=4076&award=4 :Cascade . . Cascade . . navigation() () () . 65 67. Bronze DIESEL ISLAND : DIESEL ISLAND : DIESEL/ : DIESEL APPAREL/ : STINK DIGITAL London, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 0273&award=4 : http://awards.stinkdigital.com/dieselisland/ , . . (, ), Pirate Radio Station , 360 .66 68. Bronze A GIRL STORY : A GIRL STORY : NANHI KALI, K.C. MAHINDRA EDUCATION TRUST/ : EDUCATION FOR YOUNG GIRLS/ : STRAWBERRYFROG New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=14857&award=4 :http://cargocollective.com/showcasegirlentry2Girl Story , . Tarla .Tarla , . 67 69. Bronze TRAINING CLUB : TRAINING CLUB : NIKE / : NIKE WOMEN / : AKQA London, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 8968&award=4 : http://awards.akqa.com/awards2011/CannesLions/NTC/defau lt.htmlNike Training Club (NTC) 60 App. , , .NTC 36 , App , .68 70. Bronze SUPER MEGA RAINBOW UPDATER : SUPER MEGA RAINBOW UPDATER : WRIGLEY / : SKITTLES / : TBWA LONDON, UNITED KINGDOM : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 0181&award=4 : http://www.tbwalondonwork.com/SUPER_MEGA_RAINBOW_ UPDATER_-_Digital_Community_Applications/HOME.html2010 Skittles TV .Skittles The Super Mega Rainbow Updater- - , .2 , 21,000 , 1,000% . 1,1000% . 67% 2 , 30% . , tv .69 71. Bronze MAC & JINX : MAC & JINX : KRAFT/ : KRAFT MAC & CHEESE/ : CRISPIN PORTER + BOGUSKY Boulder, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=27761&award=4 :http://rockymountaintech.org/cannes/kraft_macnjinx.html 1 4 . mar & cheese . Kraft Macaroni & Cheese jinxing Marc & Jinx . mar & cheese , . Mac &Cheese Mac & Jinx swag . 70 72. Bronze SCHOOL LAND : SCHOOL LAND : UNICEF / : UNICEF / : JWT Madrid, SPAIN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 7764&award=4 : http://www.cl2.es/festivals/2011/school-land/(UNICEF) . , . , . , , .71 73. Bronze OWN VOICE : OWN VOICE : NOKIA/ : OVI MAPS/ : WIEDEN+KENNEDY London, UNITED KINGDOM :http://www.canneslions.com/work/cyber/entry.cfm?entryid=27888&award=4 : http://www.bestofg.com/2011-cannes/nokia-film/ . . OwnVoice . , . , OwnVoice . 72 74. Bronze SOCIAL MEDIA HELL : SOCIAL MEDIA HELL : R/GA/ : GAME/ : R/GA New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28219&award=4 : http://judgeseyesonly.com/sxsw . . Social Media Hell 7 . SXSW , .*SXSW: . SXSW FILM, MUSIC, INTERACTIVE 3 , INTERACTIVE , . (2007 SXSW SXSW 2 . ) 73 75. Bronze THE CANVAS EXPERIMENT : THE CANVAS EXPERIMENT : CONVERSE EMEA / : CONVERSE SHOES / : PERFECT FOOLS Stockholm, SWEDEN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8016&award=4 : http://competitions.nomonday.com/case/canvas2/ Chuck Taylor line 2011 , . 480 , 180 . . 5/23 27,656 ! , 125,168 .74 76. Bronze YAHOO! BUS STOP DERBY : YAHOO! BUS STOP DERBY : YAHOO! / : YAHOO! / :GOODBY SILVERSTEIN & PARTNERS San Francisco, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8059&award=4 : http://www.myawardshows.com/2011/cannes/yahoo_bus_sto p_derby/ . . Yahoo! Bus Stop Derby , . 4 . , , , . 20 , 180,035 , 3 .75 77. Bronze BIG NOSES : BIG NOSES : BGH/ : BGH AIR CONDITIONERS/ : DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=15390&award=4 :http://www.dcnazca.com.ar/casos/2011/cannes/bignose/index.html brand BGH . . BGH 25% . NOSE-O-METER . , , Big Nose~ Big Nose~~ . BIG NOSES.COM" , . GPS Nose-O-Meter . 76 78. Bronze DARTH VADER : DARTH VADER : TOMTOM/ : NAVIGATION VOICES/ : POOL WORLDWIDE Amsterdam, THE NETHERLANDS :http://www.canneslions.com/work/cyber/entry.cfm?entryid=2541&award=4 :http://www.youtube.com/watch?v=2ljFfL-mL70 TomTom Darth Vader . , 5 . ROI 1500% . (1 0.25 ) . 77 79. Bronze LIQUID MOUNTAINEERING : LIQUID MOUNTAINEERING : HI-TEC / : WATERPROOF SHOES / : CCCP Amsterdam, THE NETHERLANDS : http://www.canneslions.com/work/cyber/entry.cfm?entryid=7 490&award=4 : http://www.youtube.com/watch?v=Oe3St1GgoHQ Liquid Mountaineering Hit-Tec . , Hi-Tec . , 9 . , Hit-Tec .78 80. Bronze PANYEE FC : PANYEE FC : TMB BANK/ : CORPORATE BRANDING/ :THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND :http://www.canneslions.com/work/cyber/entry.cfm?entryid=15714&award=4 :http://www.youtube.com/watch?v=jU4oA3kkAWU TMB bank "Make THE Difference" . , , , . 1986 "Koh Panyee , TV . , . . Panyee FC . 79 81. Bronze DONT TELL ASHTON : DONT TELL ASHTON : BERGHS SCHOOL OF COMMUNICATION / : INTERACTIVE COMMUNICATION PROGRAM / :BERGHS SCHOOL OF COMMUNICATION Stockholm, SWEDEN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 152&award=4 : http://donttellashton.com/awards/ Berghs School Interactive Communication class Dont Tell Ashton . , . Ashton Kutcher LA Ashton Kutcher . 3 151 4 , . 13 . 22 , .80 82. Bronze UNIQLO LUCKY LINE : UNIQLO LUCKY LINE : UNIQLO/ : UNIQLO SPECIAL SALE/ : DENTSU Tokyo, JAPAN :http://www.canneslions.com/work/cyber/entry.cfm?entryid=10172&award=4 : http://interactive-salaryman.com/pieces/luckyline_e/ , , "UNIQLO LUCKY LINE" . , . , 22 . , 100 . 81 83. Bronze UNIQLO LUCKY COUNTER : UNIQLO LUCKY COUNTER : UNIQLO / : CLOTHING / : DENTSU Tokyo, JAPAN : http://www.canneslions.com/work/cyber/entry.cfm?entryid=1 5685&award=4 : http://uk- tw.imgsrc.co.jp/award/counter/index_en.html EC , UNIQLO LUCKY COUNTER . , MORE TWEETS, LOWERPRICE. ( ) . , . . , .82 84. Bronze THE SOCIAL INTERVIEW : THE SOCIAL INTERVIEW : R/GA/ : THE SOCIAL INTERVIEW/ : R/GA New York, USA :http://www.canneslions.com/work/cyber/entry.cfm?entryid=28225&award=4 : http://judgeseyesonly.com/the-social-interview . 3 . , .. , . 83 85. Bronze YOUR MOM HATES DEAD SPACE 2 : YOUR MOM HATES DEAD SPACE 2 : ELECTRONIC ARTS / : DEAD SPACE 2 / : DRAFTFCB San Francisco, USA : http://www.canneslions.com/work/cyber/entry.cfm?entryid=2 8077&award=4 : http://ymhds2-cannes-viral- marketing.com/18 . . , , .18 , DeadSpace 2 200 .84 86. Bronze SAVE AS WWF : SAVE AS WWF : WWF DEUTSCHLAND / : WWF / : JUNG von MATT Hamburg, GERMANY : http://www.canneslions.com/work/cyber/entry.cfm?entryid=3 0093&award=4 : http://www.saveaswwf.com/en/presentation-viral.html "Green file" ( ) : , . , .4 182 20 , 3 .85 87. Summary 2011 , 1. , SNS - Viral 2. - + , + TV 3. - , , . ..- 2011 ,2011, 1953 57 2010 12 (, , , , , , , , , , PR, (Film Craft)) 5 , , 2010 90 2 4 , 8 .- 2011 ,2011, A. (Websites & Microsites), B. (Digitally Led Integrated Campaign), C. (Banners and Other Rich Media) D. , (Craft), E. (Other Interactive Digital Solutions) F. (Viral Advertising) 86 88. 87