1. Smart Farm Flagship SIG National Electronic and Computer Technology CenterNational Science and Technology Development Agency

2. Value networks Services Research Innovation Institute (SRII)Global networksCo-creation Value proposition Thailand Chapter . Think-tankProblems SIG basedFlagship Area based. Policy driven Cluster Political bal- ance Nation First 3. Smart Thai Silk...? 4. Smart FarmSmart Thai Silk...Challenges? 5. Smart FarmSmart Thai Silk...Challenges? AEC 6. Smart FarmSmart Thai Silk (Embedded system) ImageProcessing 7. Smart FarmSmart Thai Silk 8. Smart Thai Rice...? 1 ? ( ) 9. Smart Thai Rice...? 20% .... aging society 10. Smart Thai Rice... traceability GAP (Seed Technology Lab, ) (Gene Bank) 11. Smart Thai Rice... 12. . 1 13. . 14. . ( ) ( ) () 15. AgriculturemonitoringsystemSIG GI for prediction DataStandardization/ Crop insurance Legal complianceActivities that on-pro-cessDOAE, BAAC,Rice Dept., Seri culture SRIServicesSI platformBlue printplatform TMEC(domain specific) AAERUIDSRUTUICCRU SPTU 16. () 30% 17. 18. Agriculture Service Innovation Services Value NetworkService model 1: ( 10 )Sensors Handheld service 19. Agriculture Service Innovation Services Value NetworkService model 2: Sensors Handheld Business model () Delivery & Problems Free ServicesFertilizer Services Club 20. Mobile unitsWeather sensors On-farm ser- vices N-P-K sensors CompanyCooperatives On-farm ser-mprove livelihoodvicesmprove farm management Better yields Better income Tailor made fertilizer on demand Better environ- Fertilizer input at right timeLogistics services on time ment 21. (coffee bean) water balance , ().() 22. ., JICA . 23. Mobile Application (on-site record/social network/linkage)