Report of CC & CCC

CORPORATE CULTURE IN

Tanishq

(CORPORATE CULTURE & CROSS CULTURE COMMUNICATION)

SUBMITTED TO:

MR. Romesh Raina

SUBMITTED BY:

Abhishek Shukla

Skyline Business School(GURGAON)

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Report of CC & CCC

CONTENTS

AcknowledgementTopicWhat is corporate cultureIntroductionVision & PhilosophyLeadership StyleDefine the culture of the organization

with help of one or more examplesAnalysis whether this type of culture

helps this organizationLikes and DislikesAbout joining the organizationSuggestions

ACKNOWLEDGEMENT

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I wish to express my sincere gratitude to my Professor Mr. Romesh Raina and the management team of Skyline Business School for their guidance and support from the initial to the final level enabled me to develop an understanding of the subject.

I also wish to express my gratitude to the officials and other staff Members of library.I sincerely thank to Mr. Kinshuk Sobti. He gave us his precious time and helping us in completing our project.

I also thanks to my friend, family and other persons who help me in completing my research

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of the project.

Topic

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Our topic is that we have to find the culture of any organization. With that we have also give our views on the culture of an organization and also tell the findings of the culture in the organization. In the end we have to write up the suggestions, which are helpful for the organization. In that case I chose the “Tanishq”. There I meet Mr. Kinshuk Sobti. From him I ask several types of questions. He co-operates with me so nicely and he gave me all the answer in very polite and good manner.

What is Corporate Culture?

Organizational culture is an idea in the field of organizational studies and management which describes the psychology, Date: - April 12, 2011 Page 4

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attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization."

Ravasi and Schultz (2006) state that organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situations. Although it’s difficult to get consensus about the definition of organizational culture, several constructs are commonly agreed upon – that organizational culture is holistic, historically determined, related to anthropological concepts, socially constructed, soft, and difficult to change.

This definition continues to explain organizational values, described as "beliefs and ideas about what kinds of goals members of an organization should pursue and ideas about the appropriate kinds or standards of behavior organizational members should use to achieve these goals. From organizational values develop organizational norms, guidelines, or expectations that prescribe appropriate kinds of behavior by employees in particular situations and control the behavior of organizational members towards one another

IntroductionTanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins) and, again, from Tan, meaning body and Ishq, meaning love.

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It was launched in 1994 as a range of jewellery and jewellery watches meant for the European & American markets. But things began to change globally around this time, and the West entered a protracted period of slow economic growth followed by recession. Supplying jewellery to the Americans & Europeans suddenly no longer seemed an attractive proposition.

Initially, the criticism for Titan’s foray into jewellery was loud and often bitter. Eventually, however, the critics were silenced. Tanishq, today, is perhaps the only major Tata brand with a strong appeal for women. Very importantly, Tanishq has brought to the market a whole new standard of business ethics and product reliability, in the process bringing about a transformation in the manner in which jewellery is bought and sold in India.

It has created a revolution in the Indian jewellery trade and in jewellery buying behavior, and continues to set new parameters of excellence for others to follow.

Strategically designed health packages are a noteworthy feature of the hospital services. They have been planned keeping economy and the highest standards of quality under consideration, with an aim to benefit each and every stratum of society.

The idea behind starting this hospital was to provide quality services to society at all times.

The visionary behind the Rockland Hospital, Shri Rajesh Srivastava relentlessly strives to contribute to the growth and development of society keeping the cultural traditions intact.

Leadership StyleIn that organization I found that manager use the “Democratic” style of leadership. Because he is always give and take suggestions.

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He hear all the suggestions from the employees. He is very calm and cool minded. If anyone need help suggestion he is always helps the employees.For example in morning meetings he is giving instructions and takes the suggestions from the employees. In morning meeting he is always hear the problems of the employees. And tell them the appropriate solution of the problem.I spend little time the organization so, it may be for only that time he is using autocratic style. So I m not fully sure but how fare is saw him I feel like that.

(What is Democratic Style? )The democratic leadership style is a very open and collegial style of running a team. Ideas move freely amongst the group and are discussed openly. Everyone is given a seat at the table, and discussion is relatively free-flowing.

This style is needed in dynamic and rapidly changing environments where very little can be taken as a constant. In these fast moving organizations, every option for improvement has to be considered to keep the group from falling out of date.

The democratic leadership style means facilitating the conversation, encouraging people to share their ideas, and then synthesizing all the available information into the best possible decision. The democratic leader must also be able to communicate that decision back to the group to bring unity the plan is chosen.

Define the culture of the organization with help of one or more examplesDate: - April 12, 2011 Page 7

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The culture of the organization is very good. The organization is very cleared about their goals. They are also very conscious about their rules & regulations and about their fundamentals.

I visit in the organization and saw their so many things. Like the organization is very punctual about their timing. The employees are reach 15 mint before the timing. If you are late, your whole day’s salary cut down.

And the truthfulness is very important in the organization. All the employees have to be truthful towards his/her work and his/her manager or boss. If they made any mistake so there is no need to tell a lie. Employees tell the entire real situation. In that case there is no punishment for them. And if anybody lying and his/her lie caught out then he/she will throughout from the organization.

One another thing in the organization is very good that is employees care. They are very conscious about the employee’s health. For example if anyone not had his/her lunch in the break time they will find it with the help of a laboratory check. And they send that person for having the lunch. Because according to the organization, they are in that field where they take care of the patient’s health. And if our employees fall sick then how will patient faith on the hospital & them.

And if a person or employee has a genuine reason then organization’s manager understand the problem of the employee.

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And if he/she wants leave from office, they will give leave without salary cutting to the employee.

Company says that “work is Worship”. They believe If anyone is not pay his/her full attention on the work. So, the work is done by him/her is worth less.

There are also some motivations activities. From where employees are motivated towards their duties and work.

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ANALYSIS WHETHER THIS TYPE OF CULTURE HELPS THIS ORGANIZATION

This type of culture is helpful for the organization because the punctuality of the time is very good. This help organization to finish their all targets or achieve goals in the given time. Employees will also come on time because they know very well if they come late in the office their whole day’s salary will be cut down by the manager. The factor of truth is also very helpful for the organization. The people who are marketing team, and operational team they do their work with honesty. So this type of culture is very helpful for the organization.

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LIKES AND DISLIKES

LIKES

Employees Benefits

Autocratic leadership style (Because with this style all the employees are stay in under control and get the help from manager if any one got difficulty in the given assignment or work.)

Employees care

Growth of the employees carrier

DISLIKES

Salary cutting

Autocratic style (If manager is always used this type of style because if a person want to share anything which is in the favor of company or organization, he/she don’t got the opportunity to express his/her views)

Low salary (Like if the person who is experienced and fresher, they got equal salary. They have to start from 20,000 Rupees)

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ABOUT JOINING THE ORGANIZATION

If I get the opportunity to join the organization. I will surly join this organization because this is good and suitable company for me. The growth rate of the company and the employees is very good. The people in organization is equally treated. No partiality is there in the organization. And in training period of this company is very good. Because the new people are trained under the experienced person. So, I will surely join this organization

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Suggestions

Sometime avoid the salary cutting

Give salary according to the experienced

Motivation activities should be there

Give the opportunity to the candidates or employees to share their views with the manager or with their boss

Research Paper help

https://www.homeworkping.com/

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