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1
i. Kaushik
ii. Sanjay
iii. Narendar
iv.Shailendr
a
v. Navjot
vi.Yowanka
HISTORY OF BAJAJ GROUP
The ' Bajaj ' group of India owes immense gratitude to
their founding fathers whose vision and dedication
over the years has greatly helped to build a business
house that can set standards in Indian Industry.
Jamnalal Bajaj was the founding father of the Bajaj Group.
The adopted ‘fifth’ son of Mahatma Gandhi, and the
'merchant prince' who held the wealth he created in trust for
the people of his country.
Kamalnayan Bajaj, elder son of Jamnalal
Bajaj, followed footsteps of his illustrious
father and consolidated the bajaj
foundation
Ramkrishna Bajaj took over the reins of the
"Bajaj group" in 1972 after Kamalnayan
Bajaj and steered the Group from strength
to strength for over 22 years.
2
Shekhar Bajaj, Chairman & Managing
Director of Bajaj Electricals Ltd., started his
career with Bajaj Sevashram after which he
worked at Bajaj International.
Now present chairman is Rahul Bajaj
3
A GROUP BUILT ON TRUST
What started off as a sugar manufacturing factory in 1931, has grown to become one of the country’s largest business houses. With activities that encompass the manufacture of a whole range of products.
At the turn of the new millennium, this business conglomerate had a sale turnover in excess of US$ 1,300 million. The Net Assets were worth US$ 1,333 million and the Net Profit was US$ 58 million. What’s more, in the year 2001, it was ranked as the 5th largest business family in India by the Centre for Monitoring Indian economy (CMIE). It has under its umbrella over 25 companies and a strength of over 25000 employees.
It’s core strength, however, is the unshakeable foundation based on its tradition of trust.
Group Companies The Bajaj group comprises 27 companies and was founded in the year 1926.
4
THE COMPANIES IN THE GROUP ARE
Bajaj Electricals Ltd.
Bajaj Auto Ltd.
Mukand Ltd.
Bajaj Hindustan Ltd.
Maharashtra Scooters Ltd.
Bajaj Auto Finance Ltd.
Hercules Hoists Ltd.
Bajaj Sevashram Pvt Ltd.
Hind Lamps Ltd.
Bajaj Ventures Ltd.
Bajaj International Pvt Ltd.
Hind Musafir Agency Pvt Ltd.
Bajaj Allianz General Insurance Company Ltd.
Bajaj Allianz Life Insurance Company Ltd.
Mukand International Ltd.
Mukand Engineers Ltd.
Mukand Global Finance Ltd.
Bachhraj Factories Pvt. Ltd.
Bajaj Consumer Care Ltd.
Bajaj Auto Holdings Ltd.
Jamnalal Sons Pvt. Ltd.
Bachhraj & Company Pvt. Ltd.
Jeevan Ltd.
The Hindustan Housing Co Ltd.
Baroda Industries Pvt Ltd.
Stainless India Ltd.
Bombay Forgings Ltd.
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NOW WE ARE HERE TO PRESENT ON THREE
COMPANY'S THEY ARE
Bajaj Electricals Ltd.
Bajaj Auto Ltd.
Bajaj Allianz General Insurance Company Ltd.
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COMPARATIVE STUDY ON COMPANY'S
Bajaj Electricals Ltd.
Bajaj Allianz General
Insurance Company Ltd.
Crompton Greaves
Ltd
ICICI Lombard General
Insurance Company Ltd
7
Inspiring Trust
8
WELCOME TO BAJAJ ELECTRICALS
Bajaj Electricals Limited (BEL) is a part of the US $
3 billion "Bajaj Group“. An impressive range of
consumer electrical products. They are a 68 year
old company with a turnover of over Rs. 1111 crores
aiming to be a Rs. 2001 crores company in the next
couple of years.
BEL today has five major strategic business units
comprising of home appliances, fans, lighting, and
engineering & projects.
9
CORPORATE VISION OF BAJAJ ELECTRICALS
“We aim to bring greater happiness to our
customers by improving their quality of life,
while enhancing stakeholder value”
10
NO OF PLAYERS
Crompton Greaves(CG)
Philips
Havels fans
Others
11
MARKET SHARE
27 percent for the year 2005 – 2006
Bajaj fans individually holds 38 % of market share
in the year 2006 in India.
12
Address of manufacture unit
Bajaj Electrical's Ltd. 45-47, Veer Nariman Road,
Mumbai 400 023
Bajaj Electricals has 19 branch offices, a chain of 600
distributors, 3000 authorized dealers, over 1,20,000
retail outlets and over 200 service franchises spread
across the country..
PLACE
13
4 P’s analysis of Bajaj Electricals
FANS
Where ever you need air
LIGHTING
For every need at home
LUMINAIRES
For every institutional need
ENGINEERING
& PROJECTS
APPLIANCES
One for every room
PRODUCT
4 P’S ANALYSIS OF BAJAJ ELECTRICALS
Price GX 10
Category: Mixer Grinder
MRP: Rs.3195
On For: Rs. 2350
Ceiling fans
Category: Room Air Coolers
MRP: Rs.1000 onwards
Coolest RC 2004 - Rotochill
Category: Room Air Coolers
MRP: Rs.7990
ULTIMA DZINER
Category: Ceiling Fans
MRP: Rs.1475
14
TV
CO
MM
ER
ICA
LS
Promotions
15
TV advertisements.
Bill boards
News paper
press coverage
USP OF BAJAJ ELECTRICALS
Superior quality, cost effective.
16
STP OF BAJAJ ELECTRICALS
Segment – it is affordable by every one.
Targeted – it is targeted at middle class sector.
Positioned – it is an premium product with an
unique designs.
17
SWOT OF BAJAJ ELECTRICALS
STRENGTH - Steered the Group from strength to
strength for over 22 years.
Weakness – company has changed its logo,people
are not aware of new one.
Opportunity – its is less in to exports so it can start
exporting .
Treats – New compotators with new models and
new designs.
18
BRAND EQUITY OF BAJAJ ELECTRICALS
Dated : 19/May/2008
Sample Size : 100 People
Age Group : 19 – 40 Years
Place : Bangalore 19
DO YOU PREFER BAJAJ OR CG
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
BAJAJ CG OTHERS
GRAPH 1
GRAPH 1
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DO YOU PREFER QUALITY OR PRICE OF ELECTRICAL
0%
10%
20%
30%
40%
50%
60%
PRICE QUALITY
Series 1
Series 1
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BRAND IDENTITY OF BAJAJ ELECTRICALS
Products manufactured have very low
maintenance.
Unique designs in all electrical items.
22
BRAND ASSOCIATION
23
WHICH TYPE OF INDUSTRY DOES THE
BRAND FALL UNDER
Consumer electronic goods .
24
PLC OF BAJAJ ELECTRICALS
It is still in introduction stage.
25
IN CONCLUSION
“The Company believed that the Right Product at
the Right Price Point for the Right Target Consumer
was the Right approach to creating the Right
Competitive Advantage”.
26
WELCOME TO CROMPTON GREAVES (CG)
For the last seventy years, Crompton Greaves (CG)
has become synonymous with electricity in India. In
fact, the first unit of electricity was generated on a
"Crompton Dynamo" at Calcutta in 1899. A
pioneering leader since 1937 in the management
and application of electrical energy, Crompton
Greaves, today, is India's largest private sector
enterprise.
27
CORPORATE VISION OF CROMPTON GREAVES
The company has made considerable progress
towards integration of the Six Sigma methodology
in its manufacturing processes with the ultimate aim
of achieving 'Product Quality as Perceived By
Consumer'.
28
MARKET SHARE
It is 40% in the year 2006 – 07
CG holds 45 % of market share fans in year 2006 &
its is an market leader in India.
29
USP
Durability of the product.
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STP
Segmented – Towards high the class of the society
Targeted – All the classes of the society
Positioned – it is an premium range products.
31
SWOT
Strength – Brand trusted by people.
Weakness – it is an premium product it is not
affordable by all.
Opportunity – it can diversify the business in to
Mobil sector.
Treats - upcoming compotators in the in INDIAN
market.
32
BRAND EQUITY
It has very reputation in the electrical sector.
Brand trusted by people.
High quality electrical equipments.
33
BRAND IDENTITY
Consumer brand.
Premium range products.
34
WHICH TYPE OF INDUSTRY DOES THE BRAND FALLS
UNDER
Consumer Electricals goods.
35
PLC
It is in growth stage.
36
4 P’S ANALYSIS
Products
1) Fans
2) Pumps
3) lighting
Many more.
37
Price
1) Fans are ranging from Rs 1200 onwards.
2) lights are ranging from Rs 50 onwards.
3) Pumps are ranging from Rs 3000 onwards.
Place
“CG has 20 divisions & 14 marketing or services
branches & More 800 retail outlets all over India &
Abroad”
38
PR
OM
OTIO
NS
39
Bill boards.
News paper.
TV ads.
BRAND ASSOCIATION
40
42
COMPANY PROFILE
The Groups' principal activity is to manufacture two
and three wheeler vehicles .
It has a network of 498 dealers and over 1,500
service dealers and 162 exclusive three-wheeler
dealers spread across the country.
Bajaj's technology partner, Kawasaki Heavy
Industries, has helped the company bring a number
of bikes to the Indian market - including the
Kawasaki Bajaj Eliminator - India's first heavy
cruiser
Nearly three million units of Bajaj's products are
annually distributed to more than 50 countries.
NO OF PLAYERS
Hero Honda.
TVS.
Honda.
Suzuki.
43
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4P’S OF BAJAJ
PRODUCT
Kristal
Platina
Pulsar 150 DTSi
Pulsar 180 DTSi
Pulsar 200 DTSi
Pulsar 220 DTSFi
Discover 135
Avenger 200 DTSi
XCD 125 DTS Si
Discover 110
Discover 125
45
PRICEKristal-Rs. 39455
Platina-Rs. 34590
Discover 110cc-Rs. 43404
Discover125cc -Rs. 51065
Xcd 125 dtssi-Rs. 46501
Avenger-Rs. 69690
Discover 135cc- Rs. 48371-54350
Pulsar 150cc - Rs. 62689
Pulsar 180cc –Rs. 64331
Pulsar 200cc - Rs. 72790
Pulsar 220cc - Rs.88175.
46
PLACE
Bajaj Auto has a network of 498 dealers and over
1,500 service dealers and 162 exclusive three-
wheeler dealers spread across the country.
It also offer sales through Canteen Stores
Department(CSD)
Online Bookings
47
PROMOTION
Electronic Media – TV.
Print Ads – Newspapers , Magazines.
Bill Boards.
Road Shows.
STP OF BAJAJ48
49
SEGMENTING
100 CC To 125 CC – Lower And Lower Middle
Class.
125 CC To 150 CC – Middle And Upper Middle
Class.
150 CC To 220 CC – Upper Middle And Upper
Class.
50
TARGETING
• Almost all the classes of the society.
• Having products from 100cc to 220cc.
• Targeting Women with products like
Kristal & Wave
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POSITIONING
• Eye-catching advertisements.
• History of giving premium scooters.
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USP
Platina (100 CC) - Fuel Economy
Discover – Discover 135 (135 CC) – Performance
Pulsar (150 to 180 CC) – Styling
Pulsar (200 to 220 CC) – Power
Avenger(200 CC) – Touring
53
SWOT ANALYSIS OF
BAJAJ
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STRENGTH
Highly experienced management.
Product design and development capabilities.
Extensive R & D focus.
Widespread distribution network.
High performance products across all
categories.
High export to domestic sales ratio.
55
WEAKNESS
Hasn't employed the excess cash for long.
Still has no established brand to match
Hero Honda's Splendor in competitors
segment.
Not a global player in spite of huge
volumes.
Not a globally recognizable brand (unlike
the JV partner Kawasaki)
56
OPPORTUNITY
Double-digit growth in two-wheeler market.
Untapped market above 180 cc in
motorcycles.
More maturity and movement towards
higher-end motorcycles.
The growing gearless trendy scooters and
scooterette market.
Growing world demand for entry-level
motorcycles especially in emerging
markets.
57
THREAT
The competition catches-up any new
innovation in no time.
Threat of cheap imported
motorcycles from China.
Margins getting squeezed from both
the directions (Price as well as Cost)
TATA Ace is a serious competition for
the three-wheeler cargo segment.
58
CATEGORY BRAND FALLS UNDER
Consumer Brand
59
STAGE IN PLC
Growth Stage
60
BRAND IDENTITY OF BAJAJ
Oldest & successful player in the market
BRAND EQUITY OF BAJAJ AUTO.
Dated : 19/May/2008
Sample Size : 100 People
Age Group : 19 – 40 Years
Place : Bangalore 61
WHAT DO YOU PREFER IN BIKES
0%
200%
400%
600%
800%
1000%
1200%
1400%
1600%
1800%
graph
62
BRAND DO YOU AWARE OF?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
bajaj hero honda honda tvs
Series 1
Series 1
63
64
BRAND ASSOCIATION
65
MARKET SHARE
Bajaj has a market share of 31.7%
April ‘07-March ‘08
Leading The Way
67
COMPANY PROFILE
Hero Honda Motors is putting forth an epic performance in the manufacturing of two-wheeled motor vehicles. Serving the Indian market, Hero Honda sells more than 3 million bikes annually with products ranging from cute and fuel efficient scooters, to powerful and stylish motorcycles.
The company dominates the industry with a 50% share of the motorcycle segment and a 40% share of the two-wheeler market.
Chairman: Brijmohan Lall Munjal
Managing Director: Pawan Munjal
SVP and CFO: Ravi Sud
68
4 P’S ANALYSIS
69
PRODUCT
Pleasure
CD Dawn
CD Deluxe
Splendor Plus
Super Splendor
Splendor NXG
Passion Plus
Glamour
Glamour PGMFi
Achiever
CBZ X-Treme
Karizma R
70
PRICE
Pleasure – Rs 41,462
CD Dawn – Rs
37,555
CD Deluxe – Rs
39,434
Splendor+ - Rs
46,405
Super Splendor – Rs
49,442 to 50,262
Splendor NXG – Rs
45,131
Glamour – Rs 46,593 to
51,890
Glamour PGMFi – Rs
58,035 to 62,580
Achiever – Rs 58,915 to
61,440
Hunk – Rs 6
CBZ X-Treme – Rs 62,040 to
64,253
Karizma R – Rs 82,285
PLACE
71
In the company outlets
PROMOTIONS
72
TV advertisements.
Bill bords
News paper
73
SWOT ANALYSIS
Strengths
Ability to understand customer’s needs and wants
Recognized and established brand name
Effective advertising capability
Weaknesses
R&D is not close to the Hero manufacturing plant
Hero is vulnerable in the joint venture because Honda Motor Company has so much power
74
SWOT ANALYSIS
Opportunities
Global expansion into the Caribbean and Central America
Expansion of target market (include women)
Become India’s leader in the scooter market
Threats
Honda Motorcycles and Scooters India can take away market share and cause joint venture to go sour
Bajaj Motors is a strong competitor
75
MARKET SHARE
HH has a market share of 48.2%
April ‘07-March’08
USP
Excellent Performer
76
STP
Segment – all middle class society.
Targeted – lower middle class society.
Positioned – premium range.
77
PLC
It in growth stage.
78
BRAND EQUITY
"The 'Team Ambition' has many similarities in
personality with the Hero Honda brand, such as
'splendor of performance', 'passion to excel' and
'ambition to win', signifying their respective desires
to lead the way."
79
BRAND IDENTITY
It is an bike which trusted by people(splender)
India's largest motorcycle maker, Hero Honda
Motors, said on Tuesday it has signed four
cricketers - Virender Sehwag, Mohammad Kaif,
Yuvraj Singh and Zaheer Khan - as its brand
ambasssadors.
80
BRAND ASSOCIATION
81
BAJAJ ALLIANZ GENERAL INSURANCE COMPANY
82
INTRODUCTION
83
Bajaj Allianz General Insurance is one of the
leading private general insurance companies
with
presence in over 100 towns through its network
of offices and representatives. The company
has
over 45 insurance products for the corporate
and retail segment, which can be customized to
suit
their requirements. Bajaj Allianz is a joint venture
between Allianz AG one of the world's largest insurance
companies, and Bajaj Auto, one of the biggest 2 and 3
wheeler manufacturers in the world. Bajaj Allianz is into
both life insurance and general insurance.
VISION
To be the first choice insurer for
customers
To be the preferred employer for staff in
the insurance industry.
To be the number one insurer for
creating shareholder value
84
MISSION
As a responsible, customer focused market leader,
we will strive to understand the insurance needs of
the consumers and translate it into affordable
products that deliver value for money.
85
ACHIEVEMENTS OF BAJAJ ALLIANZ
Bajaj Allianz has received "iAAA rating, from ICRA
Limited, an associate of Moody's Investors
Services, for Claims Paying Ability. This rating
indicates highest claims paying ability and a
fundamentally strong position
86
NO OF PLAYERS
LIC
TATA AIG
HDFC
Max New York life
87
88
4P’S OF BAJAJ
PRODUCT
89
PRICE
Premium prices are calculated on the bases of type
of insurance product.
90
PLACE
Bajaj Allianz General Insurance is one of the
leading private general insurance companies with
presence in over 100 towns through its network of
offices and representatives.
Online services.
SMS enquiry services.
91
PR
OM
OTIO
N
TV
advertisements.
Bill boards
News paper
press
coverage
92
MARKET SHARE
Bajaj Allianz has a market share of 4.18 per cent in
year 2005 -06
93
STP
Segmented – to high class society.
Targeted – it is targeted at upper middle & higher
class society.
Positioned – it is an premium ranged products .
94
SWOT
Strength – merging with an foreign insurance
company that is Allianz.
Weakness – more & more company entering in to
this service sector.
Opportunity – to adopt in to flexibility in policy of
the companies.
Treats – pricing of the products.
95
BRAND IDENTITY
Personalized Policy Bonds, Agent Commission
statements, Premium notices
Good market reputation as a world class
organization.
96
STRATEGIES FOLLOWED BY THE COMPANY
It's a totally decentralized model,"
97
PLC
It is in Introduction stage
98
BRAND EQUITY OF BAJAJ AUTO.
Dated : 19/May/2008
Sample Size : 100 People
Age Group : 19 – 40 Years
Place : Bangalore 99
HAVE YOU INSURANCE IN BAJAJ
0%
10%
20%
30%
40%
50%
60%
70%
yes no
Graph
100
HOW IS SERVICES PROVIDED BY BAJAJ
0%
10%
20%
30%
40%
50%
60%
good better best
Graph
101
BRAND ASSOCIATION
102
103
INTRODUCTION
A network of over 950 branches and extension
counters and over 3,300 ATMs in India and
presence in 17 countries.
Lombard Canada Ltd, a group company of Fairfax
Financial Holdings Limited, is one of Canada's
oldest property and casualty insurers. ICICI
Lombard General Insurance Company received
regulatory approvals to commence general
insurance business in August 2001.
104
105
4P’S OF ICICI Product
1) Health Insurance
2) Home Insurance
3) Motor Insurance
4) Overseas Travel Insurance
5) Student Medical Insurance
6) Domestic Travel Insurance
Pricing
“They will calculate the premium on the bases of type
of insurance policy which customer required”
Place
“A network of over 950 branches and extension
counters and over 3,300 ATMs in India and
presence in 17 countries” .
106
TV
CO
MM
ER
CIA
LS
107
Sab kuch covered hai.flv
MARKET SHARE
It has 10% market share in insurance.
108
USP
Quick in the service.
109
PLC
It is in introduction stage
110
STP
Segmented – premium ranged policies.
Targeted – middle class of society.
Positioned – premium products for middle & upper
class of society.
111
SWOT
Strength –Brand image in minds of customer.
Weakness – Up coming competators.
Opportunity – less in to TV commercial
advertisement.
Treats – more & more over confidence about their
policy's.
112
BRAND IDENTITY
Personalized presentment of Policy Bonds, Agent
Commission statements, Premium notices
Customized layouts for each category of life
insurance products
113
BRAND ASSOCIATION
114
CSR OF BAJAJ GROUP
115
Jamnalal Bajaj Foundation and Awards
Jamnalal Bajaj Seva Trust
Jankidevi Bajaj Gram Vikas Sanstha
Rural Development
Kamalnayan Bajaj Hospital
Institute of Gandhian Studies
Gandhi Gyan Mandir
Gitai Mandir
Gita Pratishthan
Fujii Guruji Memorial Trust
Shiksha Mandal, Wardha
Jamnalal Bajaj Institute of Management Studies
Jankidevi Bajaj Institute of Management Studies
Consumer Protection
IMC Ladies Wing - Jankidevi Bajaj Puraskar for Rural Entrepreneurship
IMC Ramkrishna Bajaj National Quality Award
Laxminarayan Devsthan Trust
Paryavaran Mitra (Friends of Environment)
Other Activities
116
