November 2014

Who We Are

Founded in 2011

12 offices across the world

Over 250employees

Raised over $45m capital

#19 in CNBC’s Top 50 Disruptors

Built first AR Google Glass games

2011 2012 2013 2014 2015

Blippar launched in London

Won UKTI and Webby awards

Strategic investment in WaveOptics

Won LeWeb startup comp

Acquired Layar

Launched BlippBuilder Launch of Visual Discovery

Significant Milestones

Acquired Binocular

Blippar is the bridge

Between Physical and Digital World

Blipparis the default

visual browser to activate engagement

simply by looking at something.

Using a new verb:

to blippTry it now --

Your product is your new media

Turn all branding touch points into a full interactive channel

Activate a 360 experience

Amplify all your existing media

Publishing Packaging Online In-store/POS

Direct mail TVOutdoorPressMerchandise

Collateral

We offer over 70 features so each experience is unique

Engage users with powerful interactive features

Videos Social sharing3D worlds

Selfies

RecipesPurchase

Voting

Virtual try-ons

Offers

CompetitionsDynamiccontent

Store finder

Games

Every experience instantly shareable

Some of the latest features-Sharing to Instagram-Front camera enabled-Use photos from phone gallery-360° degree view of blipp

How we measure success

Total number of blipps

Unique users

Average blipps per user

Average dwell time

Tap-through rates

Data capture

In-store vs. at home breakdown

Heatmap where users blipped

Timeline of when users blipped

Unlike any other medium

Valuing a ‘blipp’ Proactively ‘pulled’ and has the undivided user attention

Unparalleled dwell time

Average Dwell Time

Blip

par

Average dwell time

Blippar vs. Other Media

Blippar vs. Digital /Mobile Ad Format

Highest interaction rate

Average interaction rate

News

Fee

d

In-s

tream

vide

o

Stan

dard

ban

ner

Mob

ile b

anne

r

TV /

Radi

o

30 secs

75secs

17secs

5secs 2

secs

Pres

s

OOH

Blip

par

1-15%

3%

0.6%0.2% 0.1%Online

What actually matters when measuring ROI

Valuing a ‘blipp’ Top performing campaigns exceeding 2 million interactions

1. Opportunity to reach

3. High engagement rate

4. Significant tap-though rate

5. Long and quality dwell time 75 average interactiontime per blipp (seconds)

7.1up to

15%engagement rate

22% tap-through rate

Anyone with a smartphone

We deliver to your demographic2. Targeting efficiency

Our platform is demographically agnostic

Capitalise on our success and expertiseBlippar’s footprint gives you a headstart

Featured on over

2 Billion products

In over 50 million press pages

1000brand partners

Blipps per secondOn averageWorldwide

Users across the Blippar group

50million

Multi award winning:

‘Best AR browser’

Million interactions

in total

65 +Active users

%60

1+

These are the main influencers of a campaign’s success

Our Five Key Success Factors

Blipp Content Touch PointsActivated

User Education Promotion Consumer Interest+ + + +

Campaign Overview – Pepsi Pek Yakinda

The Pepsi Pek Yakinda campaign has been live in Turkey since September 2014. The main objective of the campaign was to drive awareness about thePek Yakinda movie by creating a unique experience.

Blipp Features

ü Wheel of Fortune competition game with prizes

ü Interactive brickbreaker game

ü Pek Yakinda trailer and behind-the-scenesfootage

ü Photo-share opportunity with Pek Yakinda stars

Touch Points Activated

ü 330ml Pepsi cans (distribution: 30 mill ion) &table mats

User Education

ü Prominent three-stage Call to Action on back of cans

Consumer Interestü Pepsi is a popular high-passion brand

and partnering with a blockbuster movie increases interest

518,000

TOTAL BLIPPS

147.000

UNIQUE USERS DWELL TIME

NA

Promotion

ü Regular social media updates from Pepsi and Blippar; point-of-purchase in cinemas and numerous PR articles

4

BLIPPS PER USER

A

TAP-THROUGH RATE

N/A

CONVERSION RATE

N/A

Campaign Overview and Timeline

A blippable world

• Blippar as the bridge that visuallyconnects reality and virtual

• A new layer of data is added to eachobject providing information,entertainment, interactions ortransactions

• Blippar in every hardware

• New behaviour adopted globally:everyone blipps

Everything is blippableGo global

• Grow the community of key influencers– brands, media and celebrities andcreate a base of millions of consumers

• Further develop the product

• Blippbuilder, peer-to-peer blipping,Blippar across different platforms

• Explore new uses of Blippar throughpartnerships, R&D and by lettingcustomers create their own blipps

All countries, more uses

2

Prove product & build critical mass

• Engage key influencers: brands,celebrities and media/advertisingworlds

• Educate consumers

Finalised product, proven concept

12011 - 2013

2014 - 2016

2017 onwards

User base of many millions

Database of trillions of images & objects

3

Established network of customers

Overview of Blippar’s Future Strategy

Brands

Retailers

Media owners

Invest in the future with us

Selection of partners already on the Blippar platform

Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience.

Keep in touch

turkey@blippar.com • blippar.com/tr