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Giving Constituents the Creative Edge Kelly Alice Robinson Career Information Services Manager Boston College Career Center
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Building Brands OnlineGiving Constituents the Creative Edge
Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. -Wikipedia, 2009
Examples of Social Media
Personal Branding
We all have• unique set of talents• marketable skills
Happy?• Work it!
Unhappy?• Change it!
Unsure• Define it!
Why Web 2.0?• Relevance
• Strategic
• Visibility
• Immediate
• Competitive
• Creative • Personal
• FREE!
LinkedIn gives professionals, even the most hopeless wallflower, a painless way to follow the advice of every career
counselor: build a network. -New York Times, June 2009
LinkedIn Answers
LinkedIn Groups
Blogs• Be passionate!
• Find your niche
• Become a thought-leader
• Comment on other blogs
• Guest blogging
• Interviewing
• Blogroll
Twitter• Post frequently
• CONNECT
• Follow others
• Direct message
YouTube• Podcasting
• Video Resumes
More Online Branding Strategies• Search Engine Optimization
• Wikis
• Slideshare
• Avatars
• Theme/logo
• Be consistent!
Caution• Professional presence
• Make SOCIAL networks private
• Clean-up profiles
• Avoid using unsavory language
• Avoid negative comments
• Use these Web 2.0 tools for
good, not evil!
Further ReadingPersonal Branding Blog, Dan Schawbelhttp://personalbrandingblog.com/ Starting and Maintaining a Personal Brand Onlinehttp://www.examiner.com/x-828-Entry-Level-Careers-Examiner~y2009m2d19-Starting-and-maintaining-a-personal-brand-online Looking for Leads in Unusual Placeshttp://blogs.wsj.com/laidoff/2009/02/18/looking-for-leads-in-unusual-places/?mod=rss_WSJBlog?mod=blogmod
Using Twitter for Job Search and Networkinghttp://sweetcareers.blogspot.com/2009/02/using-twitter-for-job-search-and.html
Thank you!
Kelly Alice RobinsonCareer Information Services Manager
Boston College Career CenterSouthwell Hall
38 Commonwealth AvenueChestnut Hill, MA 02467
[email protected] / www.bc.edu/careers
