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Cambridge University Business & Society Research Group (May 2009)
Matthew Andersonwww.researchfairtrade.com
Fairtrade: a consumer revolution? A study of the social movement behind the label
• Campaign for fair tea prices 1973 - 77
• Consumer led or consumer dependent? • The Media: engaging consumer political consciousness
• The Co-operative: a ‘naturally sympathetic business’
• Trade Union Congress: international labour solidarity
• NGOs: from campaigning to retailing
Outline
E. Bond, The State of Tea, (War on Want, 1974). Christian Aid, Campaign Leaflet (1976).
Campaign for fair tea prices 1973 - 77
Consumer led or consumer dependent?
Reverend Billy and the Life After Shopping Gospel Choir.
In November 2008, Starbucks committed to serving 100% Fairtrade certified espresso drinks in all its 700 UK stores by the end of 2009.
http://www.youtube.com/watch?v=bOlTKy2hGYc
The Co-operative: a ‘naturally sympathetic business’
The CWS at Home and Abroad, (c. 1930)
Oxfam Co-op ‘Help the Hungry to Help Each Other’ (1966)
War on Want letter to Len Murray TUC (1974)
Trade Union Congress: international labour solidarity
Front cover of War on Want publication (1978)
‘Cheap tea’ served by the World Development Movement by the steps of St. Martin-in-the-Fields, London, 1976.
NGOs: from campaigning to retailing
The first half of the1970s saw a rapid expansion in the total number of Oxfam shops, from 258 in 1969 to 600 in 1976. Photograph: Oxfam Shop in Summertown, Oxford, 1988.