Nestlé

Students: Caroline Rosa Eduarda A. Duarte Marina R. Vinotti 2º A/7.3

History • The brand’s history begins in 1866, over 149 years ago, in Switzerland

when Henri Nestlé, worried about child malnutrition, decided to invest in a product with basic food for child development.

Henri NestléFirst Nestlé Product

Curiosities• Nestlé means “nest” in French or “little nest” in Swabian.• The nest in the logo represent the coat of arms of Nestlé

family

Nestlé’s logo

• One of the oldest companies in the world. In 2016 it will celebrate 150 years.

• First launch of the company was the lactea flour

Nestlé’s milk flour ad Nestlé’s infant food nowadays

Curiosities

Curiosities• The Nescau was released at 1932 with the name of Nescao.

The changed only happened in 1955.• Nescau means Nestlé + Cocoa

Nescau Nescau’s evolution

Curiosities• Nestlé has over 500 factories around the world.• The brand “Garoto” belongs to Nestlé

Garoto

Curiosities• In the historic trip to the moon on the ship Apollo 11, in 1969,

the team had available at the lunar module a soluble coffee Nescafé and a sugary drink of grape produced by Nestle.

soluble coffee Nescafé Members of the trip to the moon

Brands and products that belongs with Nestlé

Nestlé’s logo evolution

Future Goals• Still beeing the biggest food company in the world focusing on

nutrition and health, satisfying consumers with quality and nutritional value leader products.

Brand’s ranking (2014)

Future Goals• Short term goals: Expanding programs that promote good nutrition

practices, the improvement of discarded water, promote gender balance increasing the number of jobs for women.

Campaign of recyclable bottlesglobal reporting commitments

References• Nestle11.blogspot.com.br• corporativo.nestle.com.br/• www.mundodageografia.com.br• canaldoempreendedor.com.br• www.empresassa.com.br• nestlefazbem.blogspot.com.br• www.nestle.com.br• www.maiscuriosidade.com.br