Categories super markets_vf

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INDUSTRY CATEGORY REPORT

RETAIL –GROCERY STORES

Q1-2014

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AGENDA1. GFR Media

2. PR Advertising Market

3. Communications advertising market

4. PR Audience Market

5. Communications Audience market

6. Circulation

7. GFR Media and Communications (Best practices in advertising)

8. Next steps

Grupo Ferré Rangel (GFR)

• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico

• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR

• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper

– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;

offering service in PR and US– City View Plaza – Commercial real estate company

Media Properties

• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media

• Puerto Rico is one of the countries with the highest levels of readership in the world

• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach

• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico

World’s ReadershipPR is one of the countries with highest levels of readership in the world

Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers

85% Countries with population between 3 and 4.5 millions

GFR Media has evolved from a newspaper to a content and media company

DBMarketing-Analytics


• We are the largest and most diversified media company in Puerto Rico

• Leader in newspaper readership: over 2.1 million weekly readers.

• Leader in digital traffic: over 6 million monthly unique browsers.

• Leader in Database: over 2 million people in GFR Media DATABASE.

• Leader in Circulation: over 407k newspapers

• Leader in Social Networks:

• over 2.4 millions fans

• over 600K followers

• over 67K followers

GFR Media Platforms

GFR Media Newspaper Products

El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers

Primera Hora• Leader in single copy circulation

• Primarily in stores and distribution points• Second largest paid newspaper

• Over 1.3 million readers

Indice• Leader in non-paid circulation

• Over 120k daily copies• Over 240k regional copies on Thursday

• Promotional and commercial platform • Flexible distribution• 360 Offering

GFR Media Digital Products

elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach

• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers

primerahora.com• #2 news site in Puerto Rico

• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports

• Younger audience• Social Media Presence:

• Facebook 756k• Twitter 264k

indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:

• Facebook: 240k• Twitter: 10k

Mobile

Total Mobile units GFR MEDIA reaches

3,074,96In Puerto Rico

*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014

4,550,043Monthly Mobile Users

2,910,057 Monthly unique browsers**

1,398,644 Monthly unique browsers**

241,342 Monthly unique browsers**

13

Advertising Market Puerto Rico Overview

14

ADVERTISING MARKET IN PR 2013

Rate Card$2.1 billions

Real Investment

$602 millions

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment

16DBMarketing-Analytics

MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”

Newspapers21%

Local TV43%

Radio9%

Outdoor5%

Paid TV17%

Internet1%

Others1%

Magazines2%

Cinema0%

2013 - Rate Card

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Newspapers39%

Local TV28%

Radio11%

Outdoor6%

Paid TV6%

Internet3% Others

2%Magazines2%

Cinema2%

2013 - Real Investment

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media


Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000 235,782,442

170,530,401

68,978,309

36,582,783 36,040,017

21,000,000 13,600,000 10,768,324 9,600,000

229,668,727

176,041,922

74,742,120

27,424,667 36,553,437

17,300,000 17,000,000 10,282,990 8,000,000

2013 Real investment 2012 real investment



Business & Consumer Services; 22%

Retail; 15%

Entertainment & Amusements; 13%

Publishing & Media; 12%

Other Categories; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 6%

Toiletries & Cosmetics; 4%

Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%

2013 – real investment

Top 10 Categories. Share of Investment (SOI)

Business & Con-sumer Services; 21%

Entertainment & Amusements; 15%

Retail; 12%Publishing & Media; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 7%

Tv Networks/sta-tions; 6%

Toiletries & Cosmet-ics; 5%

Foods & Food Products; 3%

Insurance & Real Es-tate; 3%

Others Categories ; 10%

2013 – rate card

Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment


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RetailFrom the Advertising Perspective

20

Retail In Puerto Rico 2013

The retail category spends $102MM in advertising a year


Rate Card$270 millions

Retail Real Investment

$102 millions


Retail CategoryNewspapers are the preferred media investment (50%) of the category

News-papers

37%

Local TV37%

Radio9%

Outdoor4%

Paid TV4%

Internet3% Others

2%

Magazines2%

Cinema1%

2013 - Rate Card

Newspapers50%

Local TV18%

Radio8%

Outdoor4%

Paid TV1%

Internet9%

Others6%

Magazines1%

Cinema4%

2013 - Real Investment


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Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

50,786,788

18,580,380

8,149,240

3,837,302

1,043,507

8,743,696

5,678,377

1,134,260

3,994,965

48,217,801

22,063,424

8,408,574

2,496,394 1,878,730

9,397,153

6,102,749

973,762

4,293,527

2013 Real investment 2012 real investment

Retail CategoryReal category advertising investment is $102MM a yearEven though advertising investment decreased by 2%, Newspapers investment grew 5.3%


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Grocery stores CategoryReal category advertising investment is $15MM a yearEven though advertising investment increase by 8%, Newspapers investment grew 2%


Grand Total Newspaper Local TV Radio Outdoor Magazines Paid TV

15,261,968

10,245,314

4,335,662

457,242 218,085 5,666 0

14,161,914

9,997,201

3,607,434

407,888 92,121 15,673 41,597

Total Grocery Store 2013 Total Grocery Store 2012

Grocery Store Investment

24Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

TOP 9 players represent 61% of Grocery stores total investment.

Econo Pueblo Amigo Supermax Sams Ralphs Mr Special walmart Costco

4,152,218

1,080,804 977,973 908,618

717,993 536,838 481,758

351,178

30,083

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Top Grocery Stores Media InvestmentNewspapers and local TV are the preferred media to invest. Top Players investment:

$9.2MMTop players investment in newspapers $6.2 MMTop players investment in TV

$2.4MM


Econo Pueblo Amigo Supermax Sams Ralphs Mr Special walmart Costco

42%

13% 12%6% 3% 0%

11%

85%

0%

0%

0% 0%

0%0%

0%

0%

0%

0%

53%

83% 88%92%

88%

80%

74%

15%

100%

5% 0%0%

0%7%

6%

13%

0% 0%0%0%

0% 0% 0%

0%

0% 0% 0%0% 3% 0% 2% 1%

14%

2% 0% 0%

Local TV Paid TV Newspaper Radio Magazines Outdoor

*Walmart investment only include supermarket investment

26

Puerto Rico MarketAudiences Overview

27

Media Consumption:

INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS

INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS

MOVIE THEATER-PAST 30 DAYS

MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS

INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS

WATCHED PAID TV- PAST 7 DAYS

INTERNET-ACCESSED PAST 7 DAYS

Newspaper Cume anydailyaverage sat aver sun

Outdoor Billboards seen past 7 days

RADIO- LISTENED IN THE PAST 7 DAYS

WATCHED LOCAL TV-PAST 7 DAYS

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

7.4%

17.1%

17.8%

24.1%

27.1%

49.6%

59.1%

79.3%

80.8%

91.2%

96.5%

Scarborough – PR Study – 2014 - 1

Newspapers have a 79% penetration in Puerto Rico

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61%

79%

USA Puerto Rico

ReaderShip

USA Puerto Rico

Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print

Media Consumption

• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.


94%

GFR MEDIA MARKET SHARE

GFR Media

2.1 Million readers

Newspapers Market Share:


With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.


Monday to Friday readership:

2,166,882

1,489,3541,306,634

839,676

482,508 405,074

Any daily newspaperprint edition

El Nuevo Día Primera Hora El Vocero Índice Metro

Monday to Friday

Scarborough – PR Study – 2014 – 1. Cume readers

M-F audiences are reached with GFR Media Newspapers.


Weekend readership:


98% of weekend audiences are reached by GFR Media Newspapers.

1,011,916

994,200

Any Sunday newspaper print edition El Nuevo Día

Sunday Readership

984,038

691,836

525,896

Any Saturday newspaper print edition(Current Release Only)

El Nuevo Dia Primera Hora

Saturday Readership

32Source: ScarBorough, Release 1 & 2 2013 and 1 2014

2,167

1,489

1,307

840

405

483

0

500

1,000

1,500

2,000

2,500

2013-1 2013-2 2014-1

Thou

sand

s

Cume Readership - Monday to Friday

Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice

Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership

1,489,35469% of the market

El Nuevo Día (END)

Source: Scarborough 2014 -1 Cume Readers People 18+

1,489,354readers of


• 53% are women

• 53% are 25-54 years old

• 53% have a Any College Degree or more (index: 110)

• Bilingual (index: 108)

• “white-collar” (index: 110)

El Nuevo Día Leadership

677,528Readers do not read

El Nuevo Día


How to reach END Non-readers?

446,166

66% of no readers of END are readers of


Primera Hora captures the most END Non-Readers

446,166

PH Readers, but END Non-Readers

• 52% are women (index: 101)

• 57% are 25-54 years old (index: 105)

• They have an education level of high school or less (index: 104)

• Have difficulties with english (index: 106)

• “Blue-collar” (index: 112)


Primera Hora (PH)

reach together an impressive majority of readers*

89% Reach

&


The Most Effective Combination

39Source: Comscore

GFR Media Digital Audiences:

+29%

Jan-2013 Jan-2014

4.9 MM

+6.3 MM

GFR Media unique browsers are growing steadily at a 29% rate YOY

4.6 MM+21%

3.8 MM

372K+1134%

25K

2.3 MM

+35% 3.1 MM

40

Grocery StoresFrom the audience perspective.

Grocery Stores Market in Puerto Rico 98.2 % of Population 18+ Shopped in any grocery stores past 7 days

Scarborough 2014 -1 Base: 2,766,616 Any grocery Store shopped past 7 days 51,564 Did not Shop

Any grocery store shopped; 98.2%

Did not shop; 1.8%

Grocery Store Market Share

Econo; 58.2%

Walmart; 35.7%

Sam's Club; 31.1%

Amigo; 25.6%

Supermercados Selectos; 17.1%

Supermax; 12.9%

Mr. Special; 12.3%

Kmart; 12.2%

Ralph's Food Warehouse; 11.3%

Costco; 11.1%


Grocery Stores Market in Puerto Rico

El Nuevo Día and Primera Hora are more effective newspapers in reaching Groceries Store shoppers or non shoppers.

El Nuevo Dia

Average Readers

Primera Hora Average Reader

Índice Average Readers

El vocero Average Reader

Metro Average Reader

Any grocery Store shopped past 7 days 32.8% 26.9% 8.6% 14.9% 6.6%

Did not shop38.1% 22.7% 0.0% 15.1% 5.4%


44

Media used for shopping and buying decision process.

Any Grocery Store buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,766,616 Any grocery store buyers

51,564 Did not buy any grocery stores buyers

Weekly sh

oppers

Newspaper

Loca

l TV

InternetRadio

Cable or satellit

e TV

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

59.4%

46.1%

34.5%31.9%

21.0% 20.6% 20.1%

11.2%7.3%

2.9%

Chart Title

Grocery non buyers consider Internet, Local Tv and Weekly Shoppers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,766,616 Any grocery store buyers

51,564 Did not buy any grocery stores buyers

41.3% 41.2%

36.6%

28.8%

20.3%18.9%

15.8%

9.4%

4.8%

0.6%

Chart Title

Walmart buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 989,858 Walmart store buyers

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Cable or satellit

e TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

64.9%

48.4%45.8%

35.1%

25.3% 24.4% 24.2%

15.9%

9.2%3.9%

Chart Title

Amigo buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 708,546 Amigo buyers

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Cable or satellit

e TV Radio

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

55.1%

45.7%

38.4%34.8%

24.3% 22.9%

17.2%13.1%

6.8%4.4%

Chart Title

Kmart buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 758,360 Kmart Store buyers

Weekly sh

oppers

Internet

Newspaper

Loca

l TV

Radio

Promotions or v

isual d

isplays w

ithin st

ores

Cable or satellit

e TV

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

60.4%

51.6%47.6%

34.3%

26.0%23.4% 23.2%

12.7%9.0%

2.7%

Chart Title

Costco buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 308,038 Costco buyers

Weekly sh

oppers

Newspaper

Internet

Cable or satellit

e TV

Loca

l TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

59.3%

51.6%47.8%

30.7% 30.1%

22.7%20.3%

13.6%8.8%

6.5%

Chart Title

Econo buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 1,609,066 Econo buyers

Weekly

shoppers

Newspaper

Loca

l TV

InternetRadio

Cable or satellit

e TV

Promotions or v

isual d

isplays

within st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie th

eater

60.1%

47.6%

34.4% 32.8%

20.8% 20.1% 18.6%

11.5%8.1%

2.3%

Chart Title

SuperMax buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 355,850 Supermax buyers

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Cable or satellit

e TV

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

65.5%

52.5%

38.4%

30.1% 28.9%

19.2% 17.6% 15.9%

6.7%3.2%

Chart Title

Supermercados Selectos buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 472,240 Supermercados Selectos buyers

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Cable or satellit

e TV

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

58.1%

49.1%

37.8% 36.6%

20.4%17.0% 15.0%

12.2%10.1%

2.9%

Chart Title

Sam’s Club buyers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 859,480 Sam’s Club buyers

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Cable or satellit

e TV Radio

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

60.3%

50.7%

37.1%

30.0%25.0%

21.0%18.5%

14.3%

5.5%3.1%

Chart Title

Pueblo buyers consider Newspapers and Weekly Shopper as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base 253,574 Pueblo buyers

Newspaper

Weekly sh

oppers

Internet

Loca

l TV

Radio

Promotions or v

isual d

isplays w

ithin st

ores

Cable or satellit

e TV

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

59.5% 57.9%

41.7%

32.6%29.6%

26.2%22.0% 20.7%

6.9% 5.3%

Chart Title

56

Media Usage buying decision-making process

Shoppers & Catalogs

Source: Nielsen Adynamics – Jan – Dec.

60%

25%14%

1%

0%

10%

20%

30%

40%

50%

60%

70%

El Nuevo Día Primera Hora Vocero Índice

# of Inserts 2013

58

END Readers’ Profile vs Any Grocery Store buyers last 7 days profile

El Nuevo Dia:High penetration in well educated, San Juan region, upper socioeconomic level and income more than 25K

Scarborough 2014 -1 Base: 2,766,616 Any grocery Store shopped past 7 days 1,489,354 END Cume readers

Any grocery storeGrocery stores shopped past 7 days El Nuevo Día El Nuevo Día

GenderMen 46.8% 47.0% 100Women 53.2% 53.0% 100AgeAge 18-24 13.3% 15.2% 112Age 25 - 34 16.5% 18.9% 113Age 35-49 25.3% 25.4% 101Age 50-64 24.8% 22.7% 92Age 65 or More 20.1% 17.8% 89Education High School Graduate or Less 53.1% 45.1% 85Some or Collage Degree 38.0% 43.9% 115Some or Post graduate degree 8.8% 11.1% 125Region Arecibo Region 10.8% 10.9% 101Caguas Region 14.7% 14.2% 96Mayagüez Region 14.6% 12.9% 89Ponce Region 13.2% 12.7% 97San Juan Metro Region 28.5% 30.7% 107San Juan Sub Region 17.8% 18.1% 101NSE Upper class 10.9% 13.8% 128Upper/middle class 19.5% 23.1% 120Middle/lower class 30.6% 31.6% 103Lower class 39.0% 31.5% 80Less than $10,000 21.2% 17.7% 83Income$10,000 - $24,999 30.5% 29.7% 98 $25,000 - $34,999 18.4% 19.2% 105 $35,000 - $44,999 15.0% 16.0% 107 $45,000 - $74,999 10.6% 11.9% 112$75,000 - or more 4.3% 5.5% 127

59

PH Readers’ Profile vs Any Grocery Store buyers last 7 days profile

Primera Hora:High penetration in 35-49 , well educated, and middle socioeconomic level

Scarborough 2014 -1 Base 2,766,616 Any grocery Store shopped past 7 days 1,309,634 PH Cume Readers

Any grocery storeGrocery stores shopped past 7 days Primera Hora Primera

Hora


60

Indice Readers’ Profile vs Any Grocery Store buyers last 7 days profile

Indice:High penetration in women, well educated and upper socioeconomic level

Scarborough 2014 -1 Base: 2,766,616 Any grocery Store shopped past 7 days 482,508 Indice cume readers

Any grocery storeGrocery stores shopped past 7 days Índice Índice


61

END Readers’ Profile vs did not buy profile

El Nuevo Dia:High penetration in 18-34 years old, well educated

Scarborough 2014 -1 Base: 51,564 Did not Shop 1,489,354 END Cume readers

Did not shop El Nuevo Día El Nuevo DíaGenderMen 59.1% 47.0% 100Women 40.9% 53.0% 100AgeAge 18-24 21.8% 15.2% 112Age 25 - 34 28.5% 18.9% 113Age 35-49 16.1% 25.4% 101Age 50-64 19.3% 22.7% 92Age 65 or More 14.3% 17.8% 89Education High School Graduate or Less 48.7% 45.1% 85Some or Collage Degree 40.1% 43.9% 115Some or Post graduate degree 11.2% 11.1% 125Region Arecibo Region 14.8% 10.9% 101Caguas Region 15.8% 14.2% 96Mayagüez Region 12.2% 12.9% 89Ponce Region 8.0% 12.7% 97San Juan Metro Region 32.5% 30.7% 107San Juan Sub Region 16.2% 18.1% 101NSE Upper class 7.5% 13.8% 128Upper/middle class 10.3% 23.1% 120Middle/lower class 36.6% 31.6% 103Lower class 45.6% 31.5% 80Less than $10,000 33.3% 17.7% 83Income$10,000 - $24,999 26.9% 29.7% 98 $25,000 - $34,999 11.9% 19.2% 105 $35,000 - $44,999 11.4% 16.0% 107 $45,000 - $74,999 10.0% 11.9% 112$75,000 - or more 6.6% 5.5% 127

62

PH Readers’ Profile vs did not buy profile

Primera Hora:High penetration in men, lower income and lower socioeconomic level

Scarborough 2014 -1 Base: 51,564 Did not Shop 1,309,634 PH Cume Readers

Did not shop Primera Hora Primera Hora

GenderMen 59.1% 47.3% 101Women 40.9% 52.7% 99AgeAge 18-24 21.8% 13.4% 99Age 25 - 34 28.5% 20.5% 123Age 35-49 16.1% 29.1% 116Age 50-64 19.3% 23.1% 93Age 65 or More 14.3% 13.9% 70Education High School Graduate or Less 48.7% 52.5% 99Some or Collage Degree 40.1% 39.8% 105Some or Post graduate degree 11.2% 7.7% 87Region Arecibo Region 14.8% 10.1% 93Caguas Region 15.8% 17.2% 117Mayagüez Region 12.2% 15.1% 104Ponce Region 8.0% 15.5% 118San Juan Metro Region 32.5% 23.7% 83San Juan Sub Region 16.2% 18.0% 101NSE Upper class 7.5% 10.4% 96Upper/middle class 10.3% 18.3% 95Middle/lower class 36.6% 31.6% 103Lower class 45.6% 39.7% 101IncomeLess than $10,000 33.3% 22.7% 106$10,000 - $24,999 26.9% 30.7% 101 $25,000 - $34,999 11.9% 19.3% 106 $35,000 - $44,999 11.4% 13.7% 91 $45,000 - $74,999 10.0% 10.0% 94$75,000 - or more 6.6% 3.7% 85

Indice Readers’ Profile vsdid not buy profile

Indice:High penetration in 18-34 years old and well educated

63Scarborough 2014 -1 Base: 51,564 Did not Shop 482,508 Indice Cume readers

Did not shop Índice ÍndiceGenderMen 59.1% 45.0% 96Women 40.9% 55.0% 104AgeAge 18-24 21.8% 17.1% 126Age 25 - 34 28.5% 19.9% 119Age 35-49 16.1% 29.7% 118Age 50-64 19.3% 21.7% 88Age 65 or More 14.3% 11.6% 58Education High School Graduate or Less 48.7% 41.7% 79Some or Collage Degree 40.1% 45.1% 118Some or Post graduate degree 11.2% 13.2% 149Region Arecibo Region 14.8% 6.3% 58Caguas Region 15.8% 13.0% 88Mayagüez Region 12.2% 12.5% 85Ponce Region 8.0% 8.0% 61San Juan Metro Region 32.5% 48.0% 168San Juan Sub Region 16.2% 12.3% 69NSE Upper class 7.5% 15.8% 146Upper/middle class 10.3% 21.9% 113Middle/lower class 36.6% 33.4% 109Lower class 45.6% 28.9% 74Less than $10,000 33.3% 14.1% 66Income$10,000 - $24,999 26.9% 33.0% 109 $25,000 - $34,999 11.9% 20.3% 111 $35,000 - $44,999 11.4% 16.8% 112 $45,000 - $74,999 10.0% 9.7% 91$75,000 - or more 6.6% 6.1% 142

64

Circulation

65

Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.

Sources:Alliance for audited media. Certfified Audit of Circulations

177,509

107,394

122,523 112,774

91,712

Paid Free

+70K SUROESTE

66

Certified Circulation: Saturday-Sunday

Sources:Alliance for audited media. Certfified Audit of Circulations

177,979

92,163

SATURDAY

207,659

SUNDAY

GFR Media is the leader in Circulation on Saturdays and Sundays

67

Thank You

68

Addendum

¡Impresos que impresionan!

Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.

We are dedicated to bring solutions to our customers through 4 key attributes.

Who we are…

Speed

Innovation

Flexibility

Quality

•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean

•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time

•In press cameras, assure register and color accuracy

Printing Quality & Innovation Innovation

Quality

We operate 24 hours a day

Fast turnaround

AGP Online color approval

Island wide & Caribbean delivery

SpeedSpeed

•AGP meets all your printing needs…

•3 Web Presses

•2 Sheetfed Presses

•Finishing equipment includes:

• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter

Flexibility Flexibility

•Armed 24 hour security officers in all our facilities

•Controlled access to the building, internal & surrounding areas

•All employees have a Personal Employee ID/Access card

•Proximity access is controlled according to areas of responsibility

Security

All our production process is monitored by CCTV System

CCTV monitoring facility is located at GFR Media

It is monitored 24/7 by FRG Security

Only FRG Security has access to the videos recorded by our cameras


Our Products

“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars

…and many more


Some of our Valued Customers:

http://rds.yahoo.com/_ylt=A0PDoS7fizRNmGMACqKjzbkF/SIG=1331l0o0s/EXP=1295375711/**http:/www.weblo.com/asset_images/large/Sears_logo_Sears_Logo_464e1a665f83b.jpg

https://www.medicalcardsystem.com/MCMSClassicareWebSite/MainEn2010.aspx


Benefits for You!

“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs


Certified Minority Business Enterprise

… or visit us at www.agppr.com

ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council

http://www.agppr.com/


Contact Information:

Suzette M. Jiménez

Sales & Marketing Director

[email protected]

Phone (787) 641-5400, ext. 6019 or 6017

Fax (787) 641-4477

Mobile (787) 925-8088

www.agppr.com

Joel Acevedo

VP & General Manager

[email protected]

Phone (787) 641-5400, ext. 6020 or 6021

Fax (787) 641-4477

Mobile (787) 368-2813

www.agppr.com

mailto:[email protected]



