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JLOGO
CHINESE OUTBOUND TOURISM MARKET
XU WENQING
25-05-2016
JURIXU is a business company who aims to provide services for both Chinese and European market. With the help of JURIXU, the corporation and communication between Chinese and European companies can be firmly connected.
千里之行，始于足下。 “ A journey of a thousand miles must begin with a single step.”
JURIXU
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Consumption as a driver to change visa policy
Culture difference is a barrier
Products and services (offer & demand)
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CHALLENGES OF INCOMING TOURISM IN CHINA
An overview of Chinese outbound tourism
Safety (terrorist attack & public security)
Promotion especially designed for Chinese market (voice, tone & approach)
Competitors (welcoming destinations towards Asia, USA & Australia, and etc.)
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The scale, structure, market size, consumption formation and travel model of Chinese outbound tourism still in a primary stage
70% outbound tourists flow to Hong Kong, Macau and Taiwan
Currently, shopping is the main project for Chinese outbound tourism
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AN OVERVIEW OF CHINESE OUTBOUND TOURISM
In 2014, the number of outbound tourists reached 170 million
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British visa has been used both for Britain and IrelandBritish government is carrying out 24hours emergency visa application methodFrance permits 5-year multiple entry visa
The visa application issued by German embassy can be finished within 48 hours
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CONSUMPTION AS A DRIVER TO CHANGE VISA POLICY
ETC (European Tourism Committee) announced to all medias that the number of visa sections and the direct flights will be increased towards Eastern Europe and Scandinavia area
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Japan permits multiple entry visa.The government is considering to open visa-free access
Korea has implemented the application policies of five-year multiple entry visa more flexiblyThe government is considering to open visa-free access
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CONSUMPTION AS A DRIVER TO CHANGE VISA POLICY
The visa application issued by Italy embassy will be finished within 36 hours
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American and Canada permit visa extends to 10 years
CULTURE DIFFERENCE IS A BARRIER
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For our co-operators (China & Europe)
Our team (international)
Difficulties, challenges & misunderstandingsCases from Chengdu, Japanese consumers & Italian colleagues
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CULTURE DIFFERENCE IS A BARRIER
For our consumers (Chinese, Australians & Japanese)
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How Chinese tourists look at the whole European market? Design specialized products for Chinese consumersSatisfy Chinese consumers
Who is your right target group? Do you think it is necessary to attract every consumer? Take the initiative & Manage to convince your consumersE.g. selling itineraries to your potential consumers
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PRODUCTS AND SERVICES (OFFER&DEMAND)
Europe (Demand > Offer) China (Offer > Demand)
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• Try to re-image the Europe impression (Inc. new safety policies and regulations)
How to protect consumers? What shall we do? (from the point of view of stakeholders)
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SAFETYTerrorist attack and public security Do those factors really affect the traveling decisions of
Chinese tourists? Chinese consumers take safety as a significant
considerations for travel.•
COMPETITORS
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E- commerceHow could your potential consumers find you online?
How to attract your potential consumers? What are your selling points and highlights?How are those selling points and highlights distinguished from others?
E.g. Australian official tourism promotion videohttps://www.youtube.com/watch?v=RPuXPxdBLLM
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PROMOTION
Tone, voice and approach regards to your target groupE.g. Young generation and/or business people
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THANK YOU !
