Competitiveness of local producersKINO CITADELE

Elvis DubraMārtiņš TiltiņšRaimonds Ciems

SWOT

Strenghts• Location• Recognition• Comfortable seats• Wide variety of snacks and beverages• Easy-to-navigate webpage• Marketing• Long-term experience• Competitive prices

• Quality of 3D movies• Lack of parking spots• Versatility of repertoire

SWOT

Weaknesses

• Advancement in technologies• Expanding repertoire• Introducing new services

SWOT

Opportunities

• Piracy• Reduction of consumers’ income• Increasement of competitiveness• Fluctuations of currency exchange rates• Consumers’ interest in alternatives (theatre,

opera, etc.)• Crisis in movie production market

SWOT

Threats

Marketing

• Social activity (Twitter, Facebook, Instagram) “Movie Marathon”

• Webpage Easy-to-navigate Adapted for smartphones

• Discount programs ZeDiena, ISIC, credit card privileges Membership programs

Our suggestions

• Expand movie repertoire• New entertainment services• Output for headphones • Self-service ticket purchasing

Conclusions

Pros• Location• Highly competitive service provider• Active communication with costumers

Cons• Versatility of repertoire• No room for expansion• 3D movie quality

Thank you for your attention